Welcome back to Woodward Strategy Sessions I would like to introduce you to our next guest, Brian Deignan who is the VP of Sales at FastSpring.

In this session we dissect how FastSpring uses video for prospecting across a global team. I know this will be valuable to many of you listening as we dive into tech stack, what makes a video effective, what personalization looks like, what metrics to pay the most attention to, knowing when to make iterations, the process, and how to scale it across a global team.

Founded in 2005, FastSpring is rapidly changing the way software is bought and sold online, with a cloud-based eCommerce & subscription billing platform that helps SaaS, software and digital content companies monetize their products and services online. Thousands of companies use FastSpring’s platform to manage their online stores and subscriptions and to sell globally by providing a localized experience for businesses and consumers.

If you enjoyed this content visit woodwardstrategies.com/blog or click Subscribe (and I’ll keep you in the loop with future content, videos and podcasts). I promise you’ll be glad you did!