A Coffee with the CMA

This week I was delighted to have founder and CEO of IMPRINT, Andy Seibert join me  for a coffee. Andy and his team have featured in a number of our webinars over the past year, so it was great to sit down and chat content marketing. Andy talked me through  how Global Voices began and the aim of bringing different communities together from across the world. Andy recently spent time at Content Marketing World in Cleveland, so was interested to hear what he had to say about the trends that came from the event. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andy-seibert-42641b/ A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

We're lucky enough to have members from across the world and this week I was joined by OTW's Chief Executive Officer, Rasmus Winther. It was great to have a coffee with Rasmus, and having worked closely with OTW for the past few years, it was great to find out more about content marketing in the Nordic region and the similarities to our members here in the UK. We also discussed humour and why we need to see more humour in the content we produce. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

After working closely with Eagle for the past few years, it was great to catch up with co-founder and Managing Director, Philip Osei-Hwere. The Eagle team specialise in cultural marketing and during the podcast spoke in great detail about how brands often miss the mark when looking to create content for a specific culture. We also covered the changes in attitude and the consumer market since Eagle was founded in 2004, an interesting conversation and one I'm sure you'll enjoy listening to. Find out more about Eagle Eye: https://www.theemhglobal.com/index.php   A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to record the latest episode with the founder of Copy House, Kathryn Strachan. Many of you in our community would have seen/heard of Kathryn, especially after running such great events for us over the last 18 months. We talked about content marketing through the pandemic, and how the technology sector looks now and in the near future. We also spoke in depth about working remotely and how teams can work together across different continents.  Check out Kathryn's Tech Talks event here:  https://copyhouse.io/tag/techtalks/ A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

After being part of our CMA webinar series, it was great to sit down and have a coffee with Will Hobson of Rise at Seven. We spoke about his role within the company and how he started with Carrie and Stephen, along with tips on getting started with reactive marketing. I also discovered Will's top three campaigns and why he chose them, so all in all another fun podcast that I'm sure you'll enjoy listening to! A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to catch up with Jane on this week's episode. Having worked at JBH previous to the CMA, I know how dedicated and driven Jane is. We spoke about the thoughts of moving the agency and setting up in Manchester and how the team's grown over the last two years. We covered lots of topics, from content and digital PR to public speaking ... there was even a little mention of Love Island too. JBH A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

I was delighted to welcome co-founder of Rise at Seven, Stephen Kenwright to the podcast this week. This was the 20th episode of 'A coffee with the CMA' and it was great to have Stephen join and chat about how and why Rise at Seven started, along with the future for their ever-growing agency. We delved into a few of Stephen's favourite campaigns, as well as discussing the impact the Matrix Trilogy had on him. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week I was joined by Head of Influencer Marketing at MediaCom, Emily Trenouth. It was great to have Emily join me for a coffee and to chat through the world of influencer marketing. We spoke about the changes over the last few years and also the next steps for the sector, as well as how influencer marketing fits in with today's content marketing strategy. Aside from our marketing chat, we covered popular the Netflix show, Emily in Paris! A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

I was delighted to be joined by Hayley Selby this week. Hayley's the Global Head of Content for Gfk and has worked in the content industry for many years, including both B2B and B2C. I spoke to Hayley about the differences between content marketing in various sectors, specifically about her time at Ann Summers and the difficulties of tracking and measuring content efforts. I really enjoyed this podcast and recommend you give it a listen, although maybe not when the kids are about.  A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week's guest is an experienced freelance writer and author of Survival Skills for Freelancers. Sarah has a wealth of experience in the industry and joined me for a coffee to discuss what life is like as a freelancer and what you should look out for as you start your freelance journey. We covered topics around mental fatigue and imposter syndrome, as well as advice on joining freelance communities and the benefits that can bring. Check out Sarah's book, Survival Skills for Freelancers on Amazon: https://www.amazon.co.uk/Survival-Skills-Freelancers-self-employment-without/dp/1916371566 A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week I was joined by Head of Content, Food and Lifestyle from SevenC3, Helena Lang. Helena's hosted a number of popular CMA webinars over the past 12 months, so it was great to catch up and find out how producing content has been during the pandemic. Helena looks after food and lifestyle and works on Sainsbury's magazine which sells over 100,000 issues each month. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to have Lisa along for a coffee this week. Lisa's the Brand Communications Director at Stickyeyes and we've had a number of the team along for webinars over the last 12 months, so it was great to chat with Lisa and find out a little more about her role. We discussed how Lisa and the team communicate the successes from the agency and how to avoid the old adage of  'the cobblers shoes'. We also discussed the role of social media, such as LinkedIn when it comes to amplify success stories. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to be joined this week by co-founder and MD of Puzzle London, Francis Burns. We spoke about what running an agency has been like over the last 12 months, including how Francis started the agency and the clients they've worked with over the years. We also spoke about the future of our industry and how 'digital' has changed over the last ten years, all whilst sipping on our coffee. We'd love for you to listen in and join us for a coffee.   A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to be joined this week by co-founder and CEO of 10 Yetis, Andy Barr. As always, was so good to chat with Andy, we  covered a number of topics, from influencer marketing and social media, to how Andy hosted a content series with world famous chef, Ken Hom. We also spoke about how the difficulties of the last 12 months and how the agency is recovering from the 2020 pandemic. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

I was delighted to have Rowan and Svein of We Are Rationale join me for a coffee this week. It was my first time with two guests, which meant double the editing ... but also meant double the fun. I had such a great time chatting with Rowan and Svein. Two people who are clearly so passionate about the work they do and I'm sure you'll thoroughly enjoy this episode. Whether you're in the world of content marketing and purpose, or you just want to learn what Rowan and Svein sing on their karaoke nights out. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting. Want to hear more from Rowan and Svein? Here's a podcast they've created called 'Have You Ever?' - https://podcasts.apple.com/gb/podcast/have-you-ever/id1447119020

This week I was joined by the Head of Invention for Reach Plc, Mark Field. Mark has a wealth of experience in the industry and worked on campaigns for the some of the worlds largest brands. It was great to catch up with Mark and hear his thoughts on branded content along with what he's most looking forward to in the coming years ... which may include getting a new family dog!   A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week I invited Nicola Bray, co-founder of Maze Media to join me for a coffee. Nicola's spoken at a number of our events, and features heavily in our Women in Content events. So it was great to hear from Nicola and see how her team worked together over the last 12 months and hearing of the plans they have as more of the UK opens up, both within Maze and across their client sectors.  A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to sit down with Simon Baker of TCO London this week. Simon's team won a number of gold trophies at last year's International Content Marketing Awards. We talked through some of these award-winning pieces of work along with Simon's thoughts on story-telling and purpose. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week I was joined by former Chair of the CMA, Andrew Hirsch. Andrew has a wealth of experience in content marketing and now is a founding partner of employee engagement platform, WorkL. It was great to have him join me for a coffee ... and not just because he also drinks his morning brew from a glass! We discussed how he began his career in content, as well as the fundamentals of a content marketing business, whilst looking ahead to the future of our industry. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week I was joined by Zoe Francis-Cox, Managing Director of award-winning content marketing agency, Dialogue. It was great to have Zoe along for a coffee and hear what the team have been up to this year, including the work they do with Porsche, Bentley Motors, and Harley Davidson ... we also spoke about the desire to get the Harley back out on the open road! (Zoe that is, I'm not cool enough for a Harley)   There was even mention of an invite to the Dialogue Summer BBQ!   A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.