Defining Your Brand Universe

The Brand Theory Podcast

Feb 22 2022 • 22 mins


Just like we get lost in the fictitious worlds created by our favorite TV shows, our brands have the ability to draw our audiences into our own type of binge-worthy universe! The difference is, as brands, we have the ability to extend these experiences to include our audience as an additional character by constantly giving them opportunities to engage! In this episode, we are covering some of the most common TV worlds and how to adopt attributes of these worlds into your brand, business, and marketing to create a universe your audience is obsessed with.


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