All About Digital Marketing Podcast

All About Digital Marketing

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and the team from Social INK on our adventure to create a podcast All About Digital Marketing.

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Episode 160 - Marketing SaaS Companies with Adam O'Leary
Nov 2 2021
Episode 160 - Marketing SaaS Companies with Adam O'Leary
This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing.Adam would always try to get on the phone with someone who left a bad review and understand why the person felt that way. This is a great method of understanding their perspective and you talk them through further steps. This also allows you to make improvements from finding out these problems that people are having so you can make sure they don't reoccur.We go on to speak about the two main aspects of a business being traffic and sales. As business owners, it's easy to get caught up with the tasks that don't move you forward. At the end of the day, there's nothing more important than how many people saw your message and how many people bought into it.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 160 - Marketing SaaS Companies with Adam O'Leary
Nov 2 2021
Episode 160 - Marketing SaaS Companies with Adam O'Leary
This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing.Adam would always try to get on the phone with someone who left a bad review and understand why the person felt that way. This is a great method of understanding their perspective and you talk them through further steps. This also allows you to make improvements from finding out these problems that people are having so you can make sure they don't reoccur.We go on to speak about the two main aspects of a business being traffic and sales. As business owners, it's easy to get caught up with the tasks that don't move you forward. At the end of the day, there's nothing more important than how many people saw your message and how many people bought into it.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 159 - How to Market E-Commerce with Chloë Thomas
Oct 26 2021
Episode 159 - How to Market E-Commerce with Chloë Thomas
This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems.Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 158 - Social Media with Gerard Murnaghan
Oct 19 2021
Episode 158 - Social Media with Gerard Murnaghan
This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so they would be left behind.We go on to speak about there being a lack of appreciation for how much effort that goes into it and the perception of finding the job done faster and at a cheaper price. Time is a key element when it comes to content creation as this gives you the opportunity to get creative.Think outside the box and create authentic content that resonates with your audience. This is what will set you aside from your competitors generic content.Your audience will know if you're not putting any effort into your social media. It will come across to them that you as a business don't care. When they get this impression they will be more likely to shop around.If you really want to make it a success you should be putting as much attention, awareness, results and money as you can.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 157 - Email Marketing with Vira Sadlak & Alissa Taggart
Oct 12 2021
Episode 157 - Email Marketing with Vira Sadlak & Alissa Taggart
This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium.Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast.Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, of people who signed up because they wanted to hear more. Therefore you have direct communication and engagement with your email subscribers.By using email marketing, you are able to get detailed, relevant information about your customers and then apply it to your strategy in a very substantial and impactful way. You are able to see the behaviour of your customers directly. From how they visit your website, to what they interact with, to which forms they've used, in order to give you more information.In this episode we go on to speak about the real key basics that SMEs should be doing in order to get that process started and start collecting email addresses. We talk about how businesses can use email marketing effectively. Some great ways to do this are having an opt-in form at the very bottom of your website, a pop up on that website offering value to the visitor for in exchange for their email and last, but not least, post-purchase.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 156 - Growing a Community with Genecia Alluora
Oct 5 2021
Episode 156 - Growing a Community with Genecia Alluora
This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region.Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business when you need it the most.What does it take to grow a community? Well, that's where Genecia's experience really shines. Starting by working with the people you know, the people around you, and continuing to consistently show up. The expression "if you build it, they will come" should probably be updated for the digital marketing world to something like; "if you consistently build it, they will come".We talk about the wealth of different experiences Genecia has had in the past, that all led her to be able to do what she does now. How she wants to empower women to come back to the workplace on their terms, to make sure they're living their best life.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 155 - Marketing Automation & AI with Andrew Stockwell
Sep 28 2021
Episode 155 - Marketing Automation & AI with Andrew Stockwell
This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing.Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think about your objective and what you want to achieve before doing so.We speak about the tasks you can automate as an SME straight away such as a welcome campaign, basket abandonment campaigns and specialised messages through identifying key customer groups. These three marketing automation tasks will help you get ahead of your marketing.Once you have marketing automation tasks in place you can see how they're performing and run tests. This will give you data that you can analyse. You now have a platform to start developing from where you can see what is working and what's not. From this, you can determine where you invest your time.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 154 - Branding for Businesses with Nadim Sadek
Sep 21 2021
Episode 154 - Branding for Businesses with Nadim Sadek
This week's episode is all about branding for businesses. I'm joined by Nadim Sadek, CEO of ProQuo AI, a business that is revolutionising brand management by offering real-time AI-powered guidance that arms brand managers with the tools they need to optimise campaigns and make decisions in real-time.Everyone has a brand. This is what sets you aside from the crowd. You want to identify who your target audience is and make sure your values align with them. There will be a promise and a need to maintain this commitment, which is known as proof. By demonstrating empathy to your customer base, you are more likely to get traction.We go on to speak about how we can use AI to help us achieve our business goals. The ProQuo AI tool, which was created using hard tech, is a piece of software that allows brand marketers to have a much greater certainty of growth. Through analysis and action AI the ProQuo tool will give you solutions depending on your situation.The tool uses 14 marketing levers that have an influence on your growth. There are so many different combinations that we as humans have no chance of logically working out the best one. Luckily for us, the ProQuo action plans always come with one that is most recommend and alternative options in case it's not actionable right away.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 153 - Adding Educational Courses to Your Business with Molly Keyser
Sep 14 2021
Episode 153 - Adding Educational Courses to Your Business with Molly Keyser
This week's episode is all about adding educational courses to your business. I'm joined by Molly Keyser, Founder of Profitable Courses, the business that's on a mission to help people turn their passion into an online course that's profitable from day 1. Molly now helps service-based business owners add a profitable online course to their business so they can scale without trading more of their time for dollars.With more businesses moving online than ever before, you are missing out if you aren't online. By taking the knowledge you already know and moving this online into a digital product, you can leverage the power of being online to educate others who share the same passions.We go on to speak about how you can find ideas on what you want to base your course on. Creating a list of all of the areas in which you are knowledgeable about, and have a passion for, will help you to get that visibility. Your story on how you have got to where you are is also a key driver as you will be able to teach through your experience.Once you've got your ideas you need to research them. Have a look and see if your course idea already exists and is selling. This is very important because if you can see the idea's selling you know that yours can sell too. By beta testing, or as Molly would refer to, kick-starting, you can get a sense of what people are interested in and more importantly, if they are going to buy your course. This is selling it before it's created.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 152 - Telling stories through video with Dan Bennett
Sep 7 2021
Episode 152 - Telling stories through video with Dan Bennett
This week's episode is all about telling stories through video. I’m joined by Dan Bennett the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development.Having a story in your video is crucial. The story is the most important part and the video is the vehicle that takes that story where it's going. This is so important because from storytelling you will gain trust from your audience and have that human connection and relatability.We speak about how you can use your smartphone and some inexpensive equipment to transform the way we capture video and take the quality to another level. You want to ensure that your video is steady, as this portrays professionalism, and you can do this by getting a cheap and very effective GorillaPod.The next piece of equipment is equally as important and will really help to elevate you above everyone else's content who don't know about it. A directional mic that plugs straight into your smartphone will give you crisp clear audio so your viewers will be able to hear exactly what you're saying.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 151 - Content Creation Strategy with Ashley J. Saunders
Aug 31 2021
Episode 151 - Content Creation Strategy with Ashley J. Saunders
This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to think about the common questions that your customers ask you and then create content based on these questions. This could easily give you up to a year's worth of content. Think also about your business processes and the steps you take in delivering your product or service. Each step could be a piece of content too.When creating content, it is important that you use a variety of media and not rely heavily on text. Your content shouldn't look like an essay for school, otherwise, readers will lose interest. A good way to mix this up is by using images and short videos.It's important to be active, especially for those that haven't done tasks such as podcasting or blogging before. Those who are nervous about these activities should realize they will improve with time and practice. The key is consistency.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 150 - 2 Years - 150 Episodes - 31k Downloads - Reminiscing
Aug 24 2021
Episode 150 - 2 Years - 150 Episodes - 31k Downloads - Reminiscing
This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez, who were both on the very first episode of the All About Digital Marketing Podcast in July 2019.Anna Simmonds is currently the Head of Marketing at a regulated group of companies. With over ten years of digital marketing experience. Anna has a holistic skillset spanning email, blogging, copywriting, and web design, as well as all her social media expertise. Gareth Alvarez is the Creative Director at North Devon Moving Image, a community film-making organisation working with local people to create, collect and share short films which enlighten, inspire and entertain. His creative vision transforms vague ideas into engaging campaigns. Gareth is experienced in developing creative and strategic content across various media.Join us as we reminisce about the good old days when we all used to work as a team at the social media marketing consultancy, Social INK, speaking about the changes in digital marketing and our predictions for what the future holds.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 149 - Marketing Technology with Dan McGaw
Aug 3 2021
Episode 149 - Marketing Technology with Dan McGaw
This week’s episode is all about Marketing Technology. I’m joined by Dan McGaw, CEO & Founder at McGaw.io and UTM.io. McGaw.io is a marketing technology and marketing analytics consulting company that works on building brands' marketing tech stack and analytics stack. UTM.io is a SaaS product that does campaign link management to ensure your analytics are clean and you are using the correct UTM. Dan also finds time to be a 500 Startups Mentor and previously started the first business accelerator in Orlando.With the rapid development of technology over the past few years, we are seeing more innovative tools and technologies coming into marketing than ever before. This is great because that means we are able to automate and orchestrate as much as possible, saving us time to focus on what matters.We go on to speak about some of the key tools for SMEs that are trying to improve their digital footprint and the challenges they might face when it comes to looking at marketing automation. Some of these tools can get pretty technical, pretty quickly, but there are ways you can get around this and get the most out of the tool.Managing your expectations very early on and giving yourself a reasonable amount of time where you can research the tools that will help you to stay on track. Having this understanding of the tools and taking your time will have huge long term benefits. You should be constantly experimenting and playing with the tools to find out what is working and what's not. As long as you're consistent with it, you will see results.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 148 - Creating Content with AI with Ryo Chiba
Jul 27 2021
Episode 148 - Creating Content with AI with Ryo Chiba
This week’s episode is all about creating content with AI. I’m joined by Ryo Chiba, Co-Founder at Topic, an AI writing assistant that optimises your content to drive more organic traffic. Ryo has taken all his experience and knowledge and built Topic so that marketers could take advantage and create content in a scalable way that actually has a chance of ranking.When creating content, SEO is a huge component to think about. It is a complicated process that is constantly evolving and involves a huge amount of research which most marketers don't end up doing. It should be thought of as a long term battle, there are no quick wins.Some of the key points you should be focusing on in order to help your content rank and generate traffic are to compare your content with the top-ranked articles, identifying how competitive your keyword is, your ability to target that search intent and the amount of content you're able to create.We go on to speak about how we can use Artificial intelligence (AI) to know what content to create. AI is integrated in many of the tools we use on a daily basis but we don't realise this. It helps to make sure you have a starting point when creating content, so as you're not just staring at a blank screen, it helps speeds up the workflow. The Topic tool helps massively with the content research and the brief creation aspect of your content creation.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 147 - Local Business Marketing with Neel Parekh
Jul 20 2021
Episode 147 - Local Business Marketing with Neel Parekh
This week’s episode is all about local business marketing. I’m joined by Neel Parekh, Founder & CEO at MaidThis Franchise, a business that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. Neel is now on a mission to help others achieve running a fully remote local business.Remote working has become more popular now than ever with businesses adapting to a more efficient way of working even in a local environment. As most businesses are now online, having an understanding of digital marketing is essential.Knowing the basic marketing principles for SEO, email marketing, Google Adwords and landing pages will give you an edge over your competitors, as they might not necessarily be using these features.We go on to speak about the importance of having a Google My Business Page as this means you can appear on page one of Google, without having to battle for organic results, through SERP features. Another big aspect is the reviews section. People are always looking for social proof. By adding these reviews to your website, you help to paint a better picture about your business. You should always be responding to these reviews no matter how good or bad they are as this shows a human element.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 146 - Smartphone Video Marketing with Daryl Cygler
Jul 13 2021
Episode 146 - Smartphone Video Marketing with Daryl Cygler
This week's episode is all about smartphone video marketing. I'm joined by Daryl Cygler, founder of Smartphone Video Marketing, the business that teaches SMB owners how to start and scale their video marketing efforts without the need for video production companies and expensive film equipment.As technology is evolving our capability to create content has increased massively. All you need is a smartphone nowadays. When filming, you should always be giving the perception of professionalism meaning that your videos should be high quality. This does mean that you will have to invest in some affordable equipment and keep some factors in mind.Some of the ways you can raise your smartphone video marketing production to the next level: Stabilising your shots through using a tripodMaking sure your audio is clear by using a micEnsuring that there is enough light behind the camera facing the subject being recordedYou need to make sure your shots are as stable as they can possibly be. The second element is audio. This is just as important as the quality of the video. Using a mic will mean that everything you say will be picked up clearly and there should be limited background noise. Lighting is so important when it comes to filming. Having either natural light or artificial light in front of the subject, behind the camera, will ensure that everything shows up clearly when recording. Understanding these layers of perception and quality, and combining those two together, will mean you should have a really slick production.We go on to speak about some of the starting points and ideas for SMB's that want to create video content. You want to tell a visual story in a professional way. This means keeping things simple and creating authentic content that resonates with your audience.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 145 - Taking Sales Online with Bill Murphy
Jul 6 2021
Episode 145 - Taking Sales Online with Bill Murphy
This week's episode is all about taking sales online. I'm joined by Bill Murphy, Founder and CEO of Solar Cheat Code and Cheat Code For Sales Pros, a consulting marketing firm that helps salespeople create sales opportunities using online marketing to build their personal brands.With everything being moved online there are new ways to sell your products. Through the powers of social media, you can impose your will on an existing marketplace and reach different people at different times.Social media gives you the opportunity to engage with your community instead of purely optimising for conversions. You need to be building relationships. We go on to speak about looking at marketing as a three-piece funnel where at the top of the funnel, you have your awareness, the middle you have credibility and finally, at the bottom, you have the call to action.Creating content helps massively to build awareness for the top of the funnel. Think about what your customer is interested in. How does your product help them achieve their desired outcomes? An easy way to think about this would be to base your content on a list of all the features and how they ultimately benefit the customer. We want to create authentic content that resonates with our target market. Testimonials, case studies and before and afters will help you to build credibility.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 144 - Loyalty Marketing with Paula Thomas
Jun 29 2021
Episode 144 - Loyalty Marketing with Paula Thomas
This weeks episode is all about loyalty marketing. I'm joined by Paula Thomas, creator & host of the Let’s Talk Loyalty podcast. Paula is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world's top brands. The show is targeted at industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty.Loyalty, when it comes to customers, is often thought about as gift cards or stamps to get a free product. It is a lot more than that. It's all about how you look after your customers. For online businesses, this can be a challenge as you aren't always in front of them, but there are ways you can add value. Email marketing is still a well-proven tool to build this relationship with your customers and adding new formats of content such as video or audio can set you apart from the competitors.You need to be making a connection with your customers. This is easily achieved when there is flexibility. Another proven loyalty scheme are reward points. The flexibility offered by the points system depends on the provider. Some business have had to adapt during the pandemic, for example, airlines. They are now offering other products, in addition to the flights, where you can spend your points. Another form of flexibility is partnering with brands. This will allow the customers to transfer their benefits over and use them in a different way.Community is a really big opportunity to drive loyalty. It's all about the mindset of giving something to the people that you value, who support your business, and in doing so, making them feel like they are part of something bigger. You should always be trying to do your best for your customers and doing it in a way that makes sense to them, not just what makes sense to you financially.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 143 - The Power of Podcasting with David Pérez
Jun 22 2021
Episode 143 - The Power of Podcasting with David Pérez
This weeks episode is all about the power of podcasting. I'm joined by David Pérez, a Podcast Producer and the host of the Audience Coach podcast. His podcast helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes.Everyone has a community online. Creating a podcast is a great way to develop and build this community and also find more of your ideal clients. A lot of people start podcasts for the wrong reasons as they're thinking about the revenue side. A podcast is meant for relationships, it's a long term strategy. It's an opportunity to meet and connect with people and businesses that you normally wouldn't have worked with. Another eye-opening feature of podcasts is that you get to have conversations with specialists and discover new perspectives about topics that you wouldn't normally.We then go on to speak about the key things to keep in mind when starting your podcast. One of the most important being the need to define your audience. The better you get to understand your target audience, the more value you can offer them.You don't have to be constantly thinking of new ideas for your podcast. There are a few ways you can find this content that people online are specifically looking for. Many people forget about this. Creating content that the audience needs and that solves their problems is very valuable as you know you've got an audience for it. The same questions that keep being asked are the same problems that more people are facing.How do we find these questions? By scanning the comments section of social media, YouTube and similar platforms, you can gauge what people online are looking for. From looking at this you can extract the common issues and base your ideas on these suggestions and questions. Another resource for your content is answering the questions that your clients and customers have around your business.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 142 - SERP Features With Diana Richardson
Jun 15 2021
Episode 142 - SERP Features With Diana Richardson
This week's episode is all about SERP features. I'm joined by Diana Richardson, Social Media Manager at SEMrush. Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool.SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management and Social Media. Basically everyone. A key feature that sets it apart from other tools thought is its data visualisation.The acronym SERP stands for Search Engine Results Page. A SERP feature is everything on the search results page except the organic links and the paid ads. They are the enhancements you see when using Google. Search engines will continually test and update the features on these pages to make sure they are providing the best user experience.SERP features also give you a great opportunity to be present on the first page without having to battle for organic results. The way search engines work is that they crawl the internet and pull through content that is the most relevant. You need to make sure that you have content in the first place with the most relevant keywords. So if your content and keywords aren't, then you're not going to be present.We go on to speak about the things you can do to make sure that your content is being found. By including engaging multimedia and making sure you're answering questions, you can gain more interaction and help appear higher up on search engines. Another tip would be to make your content and website as clean and accessible as possible so that both people and search engines can recognise this. User experience plays a huge part in how long people spend on a website and where it will rank.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Episode 141 - Event Planning Goes Virtual with Erica Maurer
Jun 8 2021
Episode 141 - Event Planning Goes Virtual with Erica Maurer
This week's episode is all about how event planning has gone virtual. I'm joined by Erica Maurer, a veteran event planner and partner at EMRG Media, a leading full service event planning and digital marketing company. She is also a partner and producer of The Event Planning Expo, New York City’s largest events and hospitality industry trade show.Erica is now dedicated to helping her clients adjust from in-person events to virtual event experiences. In December, she successfully produced 65 virtual events. Her client roster includes BuzzFeed, Columbia Records, The Robin Hood Foundation, Smile Train, Pitchbook, Twitter, Google, and many more.The pandemic has caused a shift in the way we live our lives causing us to adapt to the new normal. The Events industry was heavily affected. In-person events always used to be an exciting experience that could extend your network of contacts or entice you to sample food and drinks. There was always an engaging factor.The whole process of how we host events has changed. We have had to reevaluate the purpose and objectives of the event. It's more important than ever to have the audience's attention by showcasing value. This way you can get everyone involved and make them feel like they're part of something bigger. Hosting virtually can initially be challenging but there are so many ways you can do this. A few different suggestions for virtual events that we found effective included coffee meetings, dinners and live entertainment. It doesn't matter if you're a startup business or a major corporation, all these things are easy to set up. By sending vouchers for food or drinks it's possible to meet up virtually over a coffee, drink or meal. By using courier services the meeting can be in the comfort of your home or workplace. For team building activities you can be more adventurous by hosting quizzes, karaoke or magic tricks.There are so many tools and platforms available that can be used for events in order to create a better experience. The reality is with some of these platforms there's a learning curve so people tend to stick to the most popular choice, Zoom, since it is easy to use. It also has the advantage to be customised so this can suit your event.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.