In this episode, I speak with Steve Fretzin, who is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.
Over the past 17 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
We talk about:
How networking has changed in the last two years
How networking is different from sales
Tips to conducting effective networking sessions
How to make sure you’re always talking to the decision makers
Tips to ensure your networking sessions are hitting maximum impact
In addition to writing three books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.
Resources mentioned in this episode:
The Attorney’s Networking Handbook by Steve Fretzin
You Are the Brand by Mike Kim and Todd Herman
Connect with Steve here:
Be That Lawyer Podcast
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook