Growing Social Now with Barbara Rozgonyi

Barbara Rozgonyi

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi. read less
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Episodes

Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs
Jun 18 2024
Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs
Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don't miss this compelling discussion!Growing Social Now is produced by CoryWest Media and hosted by Barbara Rozgonyi.Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI
May 3 2024
BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI
Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! #BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthostMentioned in this episodeLeslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:Staying Grounded While Launching an Out-of-this-World Brand Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’sEmbracing A.I. and Maintaining the Human TouchJennifer Polk, Chief Marketing and Digital Experience Officer, Feeding AmericaBeyond the Game: Crafting Unforgettable Brand Experience Journeys Through SportsLinden White, Head of Account Management and Integrated Solutions, rEvolutionLisa Nucci, CMO, Choose ChicagoDan Moriarty, CMO, Chicago Fire FCBranding in the Narrative Economy: The Psychology of Consumer ExperiencesKristian A. Alomá, Ph.D., Founder & CEO, ThreadlineAsk Me Anything Panel of ExpertsShannon Lee, Senior VP of Creative, StudioNorthPepper Miller, President, The Hunter-Miller GroupLindsay Gash, Creative Innovation Lead, NA Agency, MetaAndy Crestodina, Co-founder & CMO, Orbit Media StudiosInnovation as CreativityMeghan Hurley, Vice-President of Global Brand Marketing, Claire'sBronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60Joe Grigsby, Panel Moderator, VMLJen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor CompanyChris Scuro, VP/Director of Digital Business at Platforms, Ford at GTBDavid Chan, Digital Strategist, Ford at GTB Architecting Your FutureJennifer Wesley, Managing Director Talent and Strategy Development, GoogleBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Brands and Podcasting with Brandon Birkmeyer, Brands on Brands
Apr 10 2024
Brands and Podcasting with Brandon Birkmeyer, Brands on Brands
Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media.  Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the world through meaningful dialogue.Transitioning from corporate marketing to entrepreneurial success, Brandon unveils the success secrets behind his top-ranked "Brands on Brands" podcast and the strategic role that high-profile guests play in amplifying your message. Join us for an honest chat about the challenges and triumphs that come with forging a path in the burgeoning space of podcast marketing.Brandon BirkmeyerBrandon Birkmeyer on LinkedInBarbara RozgonyiBarbara Rozgonyi on LinkedInBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution
Apr 5 2024
The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution
Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in media consumption that's rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode!Download the Edison Research 2024 Infinite Dial Reporthttps://www.edisonresearch.com/the-infinite-dial-2024/About Barbara Rozgonyi and Growing Social NowBarbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.Work with Leading Podcast Influencer & Producer Barbara RozgonyiBarbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through:Sponsored episodes & influencer integrationsBranded podcast production & content strategyStrategic podcast advertising planning & buyingMultimedia promotional support across social channelsWith podcasting rapidly becoming a must-play for brands, there's no better guide than Barbara to claim your brand's audio territory and drive business results.Reach out to explore having Barbara as your podcast influencer or producer today!Site: BarbaraRozgonyi.comBarbara Rozgonyi on LinkedInhttps://linkedin.com/in/barbararozgonyiBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)
Mar 28 2024
The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)
95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedInWelcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today's dynamic digital landscape.Discover how thought leadership can elevate your brand's credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal.Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn. Whether you're a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now!Don't forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let's grow together!About Barbara Rozgonyi and Growing Social NowBarbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence. Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Activating Your AWESOME with Michelle Mckown-Campbell
Mar 25 2024
Activating Your AWESOME with Michelle Mckown-Campbell
Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you'll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own 'awesome tree' and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching. Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. It's not just about the feel-good factor; it's about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If you're ready to awaken, engage, and optimize the awesomeness within, this is an episode you won't want to miss! Barbara Rozgonyi, host of Growing Social NowBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Rewriting the Brand Marketing Playbook for Customer Loyalty
Mar 13 2024
Rewriting the Brand Marketing Playbook for Customer Loyalty
How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908.  Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup's global sales teams. As we dissect the marketing technology landscape, you'll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We'll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it's leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before. Connect with Patrick Bernardi on LinkedInHuFriedyGroup on LinkedInConnect with Barbara Rozgonyi on LinkedInBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Smart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPT
Dec 14 2023
Smart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPT
What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮Episode Highlights🧠 AI as a Marketer's Sidekick: Boosting Creativity & Efficiency Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It's a game-changer for efficiency and innovation! 🚀💡🚨 Navigating Risks: Authenticity, Plagiarism, and Ethical Considerations The episode didn't shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝🔮 The Future of AI in Marketing: Balancing Innovation and Responsibility What's in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗Phoebe Svoboda: Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement ExpertWith over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI.Barbara Rozgonyi: Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI Enthusiast | CEO, CoryWest MediaWith a rich client portfolio - from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbara's live and hybrid programs educate, equip, and elevate. BarbaraRozgonyi.comBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel
Dec 7 2023
Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel
What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!#BizRizz Takeaways for Marketers Develop an Engaging Corporate Brand PersonaIn the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.Strategically Show Off Your #BizRizzA dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity.  And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation. Align with Gen Z’s Greater PurposeRegarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. The Future Is Friendly: Embracing the Power of Personality HiresBella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok.  Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTokSubscribe to Office Slayers NewsletterConnect with Barbara Rozgonyi on LinkedIn #newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Unpacking the Future: 10 Top 2024 Trends for Travel Marketing
Dec 5 2023
Unpacking the Future: 10 Top 2024 Trends for Travel Marketing
In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions.As destination marketers gear up for 2024, Expedia Group's Unpack '24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year.Need help navigating branding, marketing and PR? Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker.Barbara Rozgonyi publishes wiredPRworks (https://wiredprworks.com), a top 50 PR blog and is an international keynote speaker. Barbara Rozgonyi on LinkedIn Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
PR Trends in News Consumption: New Insights from Pew Research Center
Nov 21 2023
PR Trends in News Consumption: New Insights from Pew Research Center
Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption?In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it?In the latest episode of "Growing Social Now New" hosted by the seasoned expert in social media marketing and public relations, Barbara Rozgonyi, the spotlight is on the transformative changes in how Americans access news. As the digital era redefines how we consume news, Public Relations (PR) professionals find themselves at a crossroads, grappling with shifting preferences and diverse pathways for information. Listen in for ways to stay on the right path to reach the media with your messages.Key Takeaways: Adapting Your PR Strategy for SuccessDigital Dominance: The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it's imperative for PR strategies to align with this digital shift.Rise of Podcasts: While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements.Demographic Nuances:  Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach.Strategic PR Planning: In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities.More from Pew Research on the changing news trends.Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog and is an international keynote speaker.Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Decoding the LinkedIn Network Impact: Harvard Business School Study Findings
Nov 21 2023
Decoding the LinkedIn Network Impact: Harvard Business School Study Findings
How does LinkedIn power relationships and impact companies? Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies.  Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.Relationships Matter More Than Ever:  A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.Social Media as a Turbocharger for Networking: LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.Size Doesn't Dictate Connectivity: Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag. Professional Networks Contribute to Company Success:  Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.Strategic Importance of LinkedIn Consulting:  Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.Connectivity Drives Innovation: The episode concludes by reinforcing the idea that connectivity directly influences a company's success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.More on the Harvard Business School LinkedIn study.Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog, and is an international keynote speaker.Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Connecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart Marketers
Nov 16 2023
Connecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart Marketers
Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀🤔 Ever struggled to define CX or understand its role in marketing?Shelly breaks it down—CX is about the customer's journey, emotions, and expectations at every touchpoint. It's a multidisciplinary approach involving marketing, data analytics, product design, and more.🌐 How CX and Marketing Work Hand-in-HandDiscover the dynamic interplay between CX and marketing—beyond silos. Shelly reveals how leading organizations like Amazon, Apple, Disney, and Southwest Airlines seamlessly integrate strategies to build customer-centric cultures.🌟 Strategic CX Insights for MarketersShelly's advice? Identify quick wins aligned with business KPIs, invest in digital CX, and leverage customer insights for emotional engagement. Learn from industry giants who prioritize CX for explosive growth.🚀 2024 CX Trends You Can't IgnoreExplore the future with insights into trends like Generative AI, Smart Subscriptions, and Sentiment-Driven CX.  Look into the future landscape of customer experience with these game-changing innovations.🔥 Meet the Expert: Shelly ChandlerWith over 25 years in CX strategy, Shelly is a catalyst for driving action within organizations. Hear her wisdom on aligning CX and marketing, embracing trends, and creating unbeatable customer experiences.🎧 Ready to Transform Your CX Game?Join Barbara and Shelly in this insightful episode—your ticket to turning customers into advocates. Listen now for actionable CX strategies and a glimpse into the future of customer experience.Guest Credentials:Shelly Chandler - Senior CX Strategist, Industry Veteran, Transformative Leader.Connect with Shelly on LinkedIn.Host:Barbara Rozgonyi - Communication Innovator, Founder of CoryWest Media, Digital Marketing PR Thought Leader.Connect with Barbara on LinkedIn and visit BarbaraRozgonyi.com to book transformative training, speaking, consulting, or coaching programs.Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Future of Work: AI, Microsoft CoPilot, Kindness
Nov 2 2023
Future of Work: AI, Microsoft CoPilot, Kindness
From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. Future of Work with Jeff Willinger Top TakeawaysBlend of Physical and Digital Collaboration: The future workplace will seamlessly integrate in-person and online collaboration, thanks to tools like Microsoft Teams, SharePoint, and OneDrive.AI-Powered Productivity: AI assistants like Microsoft's Copilot can enhance productivity by automating tasks like meeting note-taking, enabling employees to focus on more substantive work.Technology Supports, Doesn't Replace People: While technology like AI can automate tasks, it's designed to support and enhance human collaboration, not replace workers.Culture Remains Crucial: No matter how advanced the technology, a supportive and inclusive workplace culture established by leadership is essential for engaging employees and unlocking their potential.The Power of Community: Creating a sense of community is crucial for employee engagement through diversity groups, community service projects, and social events.Leadership's Role in Culture: Leadership plays a pivotal role in establishing and nurturing workplace culture. Digital tools can reinforce this culture and connect distributed teams.Innovation in Collaboration Tools: Collaboration tools have evolved significantly, enabling seamless digital teamwork across different locations.AI as an Assistant, Not a Replacement: AI, such as Copilot, serves as an assistant that handles routine tasks, freeing employees to focus on more strategic and creative work.Putting People First: The success of any technology initiative hinges on putting people at the center to enhance the human experience, not overshadow it.Continuous Evolution: Workplace communication and collaboration will continue to evolve, but nurturing culture and community will always be a top priority.Connect with Jeff Willinger on LinkedIn Jeff Willinger at WithumConnect with Barbara Rozgonyi on LinkedInBarbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
How a Fractional CMO Fuels Fast and Healthy Growth
Oct 17 2023
How a Fractional CMO Fuels Fast and Healthy Growth
The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity,  Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.What is a Fractional CMO?A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.When to Engage a Fractional CMOHiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices.Eliminating ConfusionWith endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.The Power of StrategyBusiness owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.Why Choose Barbara?With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability.Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. She's a transformative force to propel any organization forward.Get StartedDiscover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email hello@barbararozgonyi.com.Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Outward and Upward - How Mental Shifts Impact Leadership
Mar 27 2023
Outward and Upward - How Mental Shifts Impact Leadership
What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -  talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.Key HighlightsEmbracing Passion Over the "Growth at All Costs" MindsetFinding Your Inner Light and Strength for Positive ActionsSocial Media: The Game-Changer in the Buying Experience80% of the Buying Experience Happens Before Contacting SalesBuilding Communities to Stand Out from the CommodityUnlocking Human Potential in the Business WorldHaving inward and outward perspectives drives success in the business world, and life.When marketers prioritize collaboration, everyone works towards the common good.Set biases and egos aside to appreciate people’s gifts, passions, and priorities.Chapters1 Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 202300:00 - 06:372 Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs06:37 - 13:143 The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement13:15 - 18:554 The Power of Social Media and the Benefits of Connection Through Online Communities18:56 - 24:54About Lisa Sharapata, CMO of Arbinger InstituteWith over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO's to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
How to Achieve VR Success in the Metaverse
Mar 16 2023
How to Achieve VR Success in the Metaverse
Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.Exploring Possibilities: An Interview with Leslie from MesmeriseSince Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, they’ve led a quest for looking for the next best thing in social media, marketing, and tech. Whether it was at TechWeek, Social Media Club Chicago, or an AMA Chicago event, these two marketers share a drive for realizing the future vision.In her Growing Social Now interview, Leslie explores the importance of staying ahead of the curve when it comes to emerging realities such as AI and AR, as well as strategies for marketing in the metaverse.In early 2023, after 16 years at Morningstar, Leslie embarked on a new career journey. She joined Mesmerise, a virtual reality and augmented reality business, as CMO. At Morningstar, she worked with the Mesmerise team on VR events. Mesmerise uses cutting-edge technology such as VR to boost productivity with virtual meetings and webinars.Chapters1 Exploring the Potential of VR with Barbara Rozgonyi and Leslie Marshall 00:00 - 05:362 Exploring Virtual Reality through Experimentation and Learning 05:36 - 11:393 Delivering Exceptional Customer Experiences through VR and AR Technologies 11:39 - 16:534 Exploring Opportunities with New Technology: A Path to Smart and Innovative Business Ventures 16:53 - 22:315 Exploring the Benefits of the Metaverse: An Analysis of Social Media Sentiment 22:31 - 28:136 Taking the Leap: Networking and Professional Growth in the Metaverse and Beyond  28:13 - 33:107 Exploring the Journey of Redefining Life: Finding Balance in Transitions and Embracing Change. 33:10 - 38:45Visit Mesmerise on LinkedIn Connect with Leslie Marshall on LinkedInListen to Barbara’s previous interview with Leslie: Growing Social Now episode on Exploring Experiential Events and Social Media and read more about this episode.Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Why Your Social Media Marketing Needs a Challenger Brand Lens
Mar 9 2023
Why Your Social Media Marketing Needs a Challenger Brand Lens
What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love’s journey from graduate to Global VP of Marketing.As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations.   As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase. Nicholas J. Love on LinkedInBarbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing.  Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com