The LifterLMS Blueprint: How Chris Badgett Grew a High-Priced Plugin in the Cutthroat LMS Space

Peaceful Growth

Oct 20 2023 • 1 hr 8 mins

In this episode #12 of Peaceful Growth, CEO and Co-Founder of LifterLMS, Chris Badgett, joins Anil Gupta.


🎓 What You'll Learn in This Episode:

- Learn how Chris Badgett, co-founder, and CEO of LifterLMS, succeeded in growing his plugin business despite a highly competitive Learning Management System (LMS) market.

- Hear an inspiring personal growth story as two introverts, Anil and Chris, dive into long-form content and podcast hosting.

- Find out how LifterLMS and other WordPress LMS platforms turn competition into collaboration, setting a solid example for the industry.

- Look at the average financial investment needed to make a WordPress product business profitable.

- Chris shares why it's better to double down on what already works for your business instead of constantly chasing new opportunities.

- Anil offers a tip on the ideal balance between innovation and scaling existing successful elements in your business.

- Gain insights into Chris’s approach to content marketing for plugin growth.

- Learn about the challenges and opportunities of transitioning from a service agency to a product-oriented business.

- Chris discusses his strategy for acquiring your first 100 customers and how to scale it to over a thousand.

- Anil and Chris share their formula for work-life balance, focusing on Purpose + Routine (System) and what keeps them motivated.

- Discover how Chris and his team at LifterLMS are leveraging AI tools for personal and business growth.

- Chris recommends must-read books for tech entrepreneurs.


📌 Resources Mentioned in This Episode:

- Book: Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

- Book: Positioning: The Battle for Your Mind by Al Ries and Jack Trout

- Book: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

- Book: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell

- Course powered by LifterLMS


Learn More About The Guest - Chris Badgett

- LifterLMS

- Linkedin

- Twitter

- Facebook


Learn More About The Host - Anil Gupta:

- Multidots (Custom WordPress Development and Migration Services)

- Multicollab (Google Docs-Style Collaboration Plugin for WordPress)

- Dotstore (Free and Premium WooCommerce Plugins)

- Learn + Grow (Subscribe to Get Free 3 Tips for Peaceful Growth Each Saturday In Your Inbox)

- Peaceful Growth (Checkout More Peaceful Growth Episodes)