Paul Jauregui from BKBeauty joins Cody in this episode of the Influencer Marketing Blueprint to share his insights on TikTok shops and how they have experienced significant growth and success on the platform. They went from $300,000 in sales to $1.2 million in January on TikTok shops alone. Paul discusses the process of getting on TikTok shops, the integration with Shopify, and the importance of product seeding and influencer partnerships. He also emphasizes the power of social commerce and the halo effect of TikTok on other platforms. 00:00 Introduction to TikTok Shops 09:23 The Journey of BKBeauty and the Power of Product Seeding 16:33 Getting on TikTok Shops and the Closed Loop System 32:13 Trends and the Halo Effect of TikTok Shops 43:44 Final Thoughts and Advice on TikTok Shops Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. ⁠⁠https://mightyscout.com/⁠⁠ And Social Snowball: Frictionless affiliate programs for your customers & creators. ⁠⁠https://socialsnowball.io/⁠⁠ Cody Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠ Taylor Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

In this episode of the Influencer Marketing Blueprint, your co-host Cody sits down with Preston Rutherford to discuss his 9-figure exit from apparel brand Chubbies. Preston co-founded popular men’s lifestyle brand Chubbies and shares his insights on measuring brand success, optimizing for contribution margin, and leveraging partnerships with influencers.They discuss the importance of brand building, the controversy surrounding it, and the integration of brand into direct response marketing.This conversation highlights the need for a holistic approach combining brand, influencer marketing, and profitability to drive long-term success. 00:00 Introduction 02:18 Defining Brand 07:53 The Controversy of Brand 12:18 Including Brand in Direct Response 26:21 Partnerships with Influencers 32:54 Bringing Brand, Influencer, and Profitability Together 35:48 Key Takeaways Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. ⁠⁠https://mightyscout.com/⁠⁠ And Social Snowball: Frictionless affiliate programs for your customers & creators. ⁠⁠https://socialsnowball.io/⁠⁠ Cody Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠ Taylor Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

This episode is the final part in the forecasting series and your hosts, Cody and Taylor, sit down with co-founder Nate Gunn to discuss the success of his brand Wildbird. He highlights the power of influencer and social media marketing in the mom community, the challenges of transitioning from polished creative to authentic content and the importance of leveraging customer voices in their brand. Nate also highlights the significance of forecasting and working with a fractional CFO to achieve financial goals. He shares insights into designing a profit and loss statement and the benefits of monitoring and adjusting the forecast. 00:00 Introduction and Background 01:09 Wildbird's Baby Carrier Niche 07:46 Success with Influencer and Social Media Marketing 09:33 Challenges with Ad Management 12:59 The Power of Moms as Brand Advocates 14:26 Transitioning from Polished Creative to Authentic Content 19:15 Launching All Available Creative 19:28 The Power of Cost Control in Advertising 20:20 Embracing a New Advertising Strategy 21:18 Balancing Brand Voice and Content Strategy 24:00 The Importance of Forecasting 25:34 Working with a Fractional CFO 26:05 Designing the Profit and Loss Statement 28:29 Monitoring and Adjusting the Forecast 33:26 Building a Bottom-Up Forecast 36:16 P&L Design and Editing 39:26 Testing the Boundaries of the P&L Design 44:26 The Freedom of Clear Numbers and Planning 45:43 The Importance of Community and Collaboration Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. ⁠⁠https://mightyscout.com/⁠⁠ And Social Snowball: Frictionless affiliate programs for your customers & creators. ⁠⁠https://socialsnowball.io/⁠⁠ Cody Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠ Taylor Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

In this episode, Cody and Taylor discuss the process of building a forecast for a skincare brand. They start by setting goals and objectives, including the brand's desire to sell and exit within three years. They then dive into the details of the forecast, analyzing key metrics such as top line revenue and profitability as well as  identifying opportunities for improvement, such as reducing the cost of delivery and increasing customer acquisition. They also discuss how the forecast ties to in-ad account performance and the importance of performance reporting and execution.  00:00 Introduction and Overview 01:03 Setting Goals and Objectives 04:01 Analyzing the Forecast 05:07 Improving Cost of Delivery 08:50 Opportunities for Growth in Customer Acquisition 10:05 Tying Forecast to In-Ad Account Performance 12:20 Analyzing Average Cost Breakdown 13:51 Translating Forecast to Ad Channel Targets 19:53 Performance Reporting and Execution Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. ⁠https://mightyscout.com/⁠ And Social Snowball: Frictionless affiliate programs for your customers & creators. ⁠https://socialsnowball.io/⁠ Cody Twitter: ⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠ Taylor Twitter: ⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

This episode is the first of a special 3 part series that looks at all things forecasting. Cody provides an overview of financial forecasting and the importance of grounding decisions in solid, realistic numbers. He highlights the problem with black magic forecasting, where numbers are made up without proper analysis. Cody explains that a proper forecast provides a plan and sets expectations for what is realistic based on the numbers, emphasizing the need for execution to make the forecast a reality. Cody also discusses the role of business goals, customer cohorts, data analysis, and understanding unit economics in the forecasting process.  00:59 The Problem with Black Magic Forecasting 01:27 The Importance of Grounding Decisions in Numbers 03:08 The Purpose of a Proper Forecast 04:06 Executing the Forecast 05:05 Pivots and Adjustments in the Forecast 06:04 Setting Business Goals 07:01 Customer Cohorts and Forecasting 07:28 Pulling Data for the Forecast 08:27 Engineering Forecasts Based on Historical Data 09:24 Understanding Unit Economics and Targets 10:46 Improving New Customer Cohort 11:13 Organizing Campaigns by Financial Outcomes 14:36 Execution and Accuracy of the Forecast 15:34 Next Steps and Role Playing Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21... Taylor Twitter: ⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has played within the brand, the importance of creative diversity and the key metrics for success. Matt shares his insights into Chomps’ strategies for acquiring and retaining customers, as well as their focus on data-driven decision making. He also highlights the benefits of their ambassador program and the impact of UGC content on their marketing efforts.  Timeline:  00:00 Introduction and Background 00:28 Overview of Chomps 01:29 Role of Growth and Retention Manager 03:24 Revenue Split between Wholesale and E-commerce 04:34 Influencer Marketing and UGC 05:47 Chomps' Presence on Amazon 06:23 Budget Allocation for Influencer Marketing 07:37 Types of Influencer Partnerships 09:46 Performance of Influencer Content 10:50 Importance of Creative Diversity 12:56 Content Creation and Usage Rights 15:33 Ambassador Program and UGC 18:19 Factors Contributing to D2C Growth 20:27 Key Metrics for E-commerce Success 22:22 Biggest Learning in a Massive Brand 23:49 Understanding Retail and D2C Customers 26:04 Importance of Data and Customer Messaging Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠⁠⁠ Taylor Twitter: ⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠⁠

This week, Cody, is joined by Mark Ritz, co-founder and CEO of Carnivore Snax. Mark shares his insights on how the company successfully launched on Kickstarter with the help of influencers. Cody and Mark discuss the growth of the brand and the importance of authenticity in partnerships. Mark also dives into the impact partnering with Joe Rogan has had on the brand and leveraging user-generated content for advertising. The conversation finished off with Mark emphasising the need for clarifty in targeting and content creation, as well as the importance of having a unique product in the market.  03:02 Launching on Kickstarter with Influencers 05:00 Success of the Kickstarter Campaign 06:06 Growth of Carnivore Snacks 07:04 Factors Contributing to Success 08:18 The Power of Tribes 09:13 Expanding Beyond the Carnivore Tribe 12:42 Working with Influencers 17:26 The Importance of Authentic Partnerships 18:37 Partnership with Joe Rogan 20:07 Content Creation for Ads 25:28 Advice for Getting Started Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠⁠ Taylor Twitter: ⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠

In this episode, Cody and Taylor interview Jordan Bass, co-founder of HOP WTR. They discuss the challenges of launching a beverage brand during the COVID-19 pandemic and the importance of both direct-to-consumer (DTC) and retail channels. Jordan shares insights on utilizing influencers for both awareness and conversion, as well as the role of paid social media in driving retail activation. He also highlights the value of building a community and leveraging their input for product innovation. This episode is not one to miss, listen now!  01:14 Connecting and Building a Community 02:00 Overview of HOP WTR 03:32 Challenges of Launching During COVID 04:29 Utilizing Paid Social and Influencers 08:13 Percentage of Marketing Spent on Influencer  10:11 Marrying Influencer and Paid Social 12:29 Transition from DTC to Retail 16:45 Utilizing Whitelisting and Repurposing Content 20:29 Leveraging Influencers for Retail Majority Brands 24:50 Building a Micro Influencer Community Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠ Taylor Twitter: ⁠⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠

In this episode, your hosts Cody and Taylor discuss the recap of Black Friday Cyber Monday (BFCM) and the concerns and strategies of clients during that period. They highlight the importance of cost controls and how they can be used to scale ad spend efficiently. They also share success stories of brands that utilized cost controls effectively during BFCM. The conversation then transitions to the strategies for Q1, with a focus on health and wellness brands and an emphasis on the need for a creative flywheel and the benefits of seeding with a variety of content. This episode concludes with a reminder to take full advantage of the low CPMs during the Christmas and New Year period. 01:33 Recap of BFCM 08:52 Cost Controls and Scaling 09:22 Brand Highlight: Omni-Channel Worldwide Betting Brand 15:22 Brand Highlight: Clean Supply Company 21:34 Heading into Q1 25:48 Importance of Creative Volume and Variety Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠ Taylor Twitter: ⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Welcome back to another exciting episode of IMB! In today's episode, we have special guest Matt Bertulli joining us. Matt is here to share his insights on the power of gifting out items, the impact of iOS on social media platforms, and the importance of creating high-quality ads. Join our hosts, Taylor and Cody, as they delve into fascinating discussions about marketing strategies, authenticity in influencer seating, the value of user-generated content, and the art of scaling a business. Tune in for an engaging conversation filled with valuable nuggets of wisdom and practical advice. Let's dive in! [00:02:27] World's first compostable phone case brings sustainability. [00:05:06] UGC spreads brand, but doesn't always work. [00:08:17] Low-cost content production with significant output impact. [00:11:03] Meaningful jump in gifting this month. [00:14:08] "Fake, manufactured crap damages brand value." [00:18:00] Brands find non-paid ways to thrive. [00:20:05] Influencer seeding builds trust and trust drives ad success. [00:24:56] Don't predict, just go for the best creative. [00:29:21] Expanding product categories without changing tactics. Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠ Taylor Twitter: ⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

In today's episode, we are joined by a very special guest, Steven Borelli, the CEO and founder of Cuts Clothing. Cuts Clothing, an e-commerce fashion brand focused on work leisure, has made waves in the industry with their unique approach to influencer marketing. Steven shares insights into how they started by targeting anyone who followed the Cuts account on Kickstarter, eventually collaborating with minor league athletes like Tyler Wade and Walker Bueller, who went on to become professionals and proudly sported Cuts Clothing. Having established a solid foundation, Cuts Clothing has now been worn by top-tier athletes, including the likes of Patrick Mahomes, Steph Curry, Gronk, and Mariano Rivera. Steven opens up about the exciting growth they have seen in the women's wear sector, which has become their biggest area of expansion in recent times. Throughout the episode, we uncover the strategies and tactics employed by Cuts Clothing to build genuine relationships with influencers, including renowned athletes. From dinner outings to interview series, Steven emphasizes the importance of nurturing these connections and how they harnessed the unique circumstances of the COVID-19 pandemic to collaborate with celebrities on exciting brand projects. We also delve into the budgeting aspect of influencer marketing, and Steven reveals that Cuts Clothing has previously spent up to a staggering $7 million on commission deals with influencers. However, he explains how their approach has evolved to focus mainly on women influencers while spending considerably less on men. Join us as we uncover the secrets and strategies behind Cuts Clothing's influencer marketing success, and gain valuable insights into the ever-evolving world of influence marketing. [00:03:02] Early influencer marketing: hunting for sales. [00:03:46] Influencer marketing relies on good product fit. [00:08:24] Celebrities filming videos and taking advantage during COVID. [00:11:06] Athletes, money, relationships, women, clothing & advertising [00:14:08] Shifting to brand building, less emphasis on discounts. [00:21:34] Athlete product seeding builds potential business relationships. [00:25:59] Influencers, creativity, and brand unity in ads. [00:26:58] Content creators are ambassadors representing the brand. [00:32:26] Limited representation creates FOMO. [00:34:12] Limited sales in August and November only.

​​In today's episode, hosts Taylor and Cody sit down with special guest Jeremiah to explore the fascinating realm of influencer marketing and post-purchase surveys. They uncover the secrets behind effective attribution, gain insights into consumer behavior, and learn how brands can leverage surveys to make better marketing decisions. We discuss the psychology of advertising, share personal experiences, and discuss the importance of understanding the longer buying process for products. This episode is full of insightful influencer tips and tricks so take a deep dive with us into the world of marketing analytics and all things influencer marketing! [00:00:00] Influencer marketing: High attribution with surveys. [00:05:40] Psychology of customer buying and advertising myopia. [00:08:03] Influencers influence product purchases over time. [00:10:30] Limited research on brand attribution and survey methods. [00:23:29] Limited attribution for promo codes and surveys. Longer consideration window for influencer marketing. [00:26:08] Influencers have impactful trust, unlike regular ads. [00:30:27] Trust modeling, halo effects & social posting. [00:33:25] Understanding why people buy is valuable. [00:36:22] Differentiate initial discovery from current source. [00:39:37] Trust, brands, revenue, listener perspectives: Joe Rogan. [00:42:04] Customer insight platform launch.

In this weeks episode, we have a special guest, David Baker, who will be sharing his insights and expertise in the world of influencer marketing and brand building. David's journey began with mommy bloggers and their innovative approach to generating ad revenue and building brand relationships. Now, with the rise of social media platforms like Instagram, YouTube, TikTok, and Twitter, the fundamentals of content creation have extended beyond the written word to include photos, videos, and more. Join us as we explore David's experiences working with influential players in the industry and his deep understanding of the dynamics between brand image and profitability. From his background in consulting to leading growth for Bonobos and overseeing L'Oreal's in-housing of programmatic media, David has a wealth of knowledge to share. We'll also delve into the importance of striking the right balance between branded content and influencer partnerships, as well as the evolution of the value exchange in influencer marketing. So, get ready to dive into the world of brand building and influencer marketing with our guest, David Baker! [00:03:02] Business school graduate led to growth at Bonobos, L'Oreal. [00:05:54] Mommy bloggers led influencer marketing evolution. [00:09:08] Value exchange has evolved into influencer marketing. [00:12:16] Successful campaigns, strong influencer posts, content shift. [00:16:47] Mix of studio, UGC, and influencer content. [00:19:32] Cost caps protect ad spend, with conditions. [00:24:27] Certain categories prioritize Capital B brands over others. [00:26:16] Seeding content helps brands create relatability. [00:31:18] Finding what works for you, not others. [00:32:37] Educating younger audience on skincare ingredients. [00:38:16] Challenges of skincare marketing, influencer relationships important. Starting with seeding and gifting, then affiliate. Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠ Taylor Twitter: ⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

In this episode, Lily takes us behind the scenes of her incredible influencer marketing program, which achieved a five times return on investment and generated hundreds of millions of dollars in revenue. She shares her journey from building the influencer team from scratch to scaling the program to unprecedented heights. She shares her insights, strategies, and success stories from her time at Seed. We dive into negotiating contracts with talent agents, the importance of paid usage disclosure, and the power of boosting well-performing influencer content. Lily also talks about joining the Super Affiliate platform and the benefits it’s brought to her influencer program. Stay tuned as Lily takes us on a journey through her influencer marketing program, offering invaluable advice and lessons learned along the way. Let’s dive in! [00:02:14] Developed influencer program at Seed microbiome company. [00:06:48] Rapid growth in influencer marketing at Seed. [00:18:43] Macro community, the importance of metrics & vetting. [00:20:16] Assessing followers vs community determines success. [00:24:01] Paid media boosts influencer content for acquisition. [00:28:32] Tracking influencers and measuring ROI [00:35:09] Introduction to Super Affiliate Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠ Taylor Twitter: ⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

On today's podcast, we have special guest, Caleb Ulffers, CEO and founder of Haven Athletic. Get ready to dive into the world of influencer marketing as Caleb shares his experiences and insights. Want to know how to find the perfect social media influencers for your brand? Caleb has got you covered! We'll discuss strategies for building relationships with up and coming influencers and the benefits of collaborating with them to create authentic content. Plus, we'll explore the importance of effective affiliate marketing and tracking the success of influencer campaigns. Whether you're a business owner looking to expand into a new realm or an aspiring influencer yourself, this episode is packed with valuable information and inspiration. So, let’s dive in! [00:00:00] Caleb discusses influencer marketing's importance for branding. [00:04:19] Starting the business. [00:10:04] Defining month: CrossFit Games boosted awareness. [00:11:44] Product designed for athletes in various sports. [00:17:43] Looking for up-and-coming social media influencers. [00:23:21] Early building, influencer content, affiliates and video creators. [00:27:45] Affiliate programs with tiers and loyalty rewards. Create high-quality incentives. [00:33:05] Choosing an agency depending on your size and needs. [00:35:55] Get help with your influencer marketing campaign. Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠ Taylor Twitter: ⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode of Influencer Marketing Blueprint, Cody is joined by seasoned entrepreneur Rob Fraser, founder of Outway socks! Rob shares his experiences, challenges, and valuable insights gained over seven years in the eCommerce world. Rob and Cody discuss how affiliate  success isn't a one-size-fits-all formula, what worked for someone else may not work for your brand. The power of partnerships and ambassador programs and the importance of aligning values and authenticity. Rob places particular emphasis on the need to align decisions with your brand's values and purpose. Tune in and listen to the full episode now! Timestamps: [00:03:42] Former professional mountain biker, Rob Fraser, starts an athletic brand. [00:06:15] How they leveraged influential athletes and events. [00:11:27] Saturation marketing generates unmatched brand perception. [00:14:05] Difficult to track event sponsorship's ROI. [00:25:11] Bootstrap brand, raising money, using Facebook groups and human psychology incentives for promotion. [00:29:16] Creating different tiers for affiliates for more volume. [00:32:22] Effective referral app solves code leaks. [00:35:45] Start small and learn before delegating. [00:39:01] Think long term, follow your values. [00:41:28] Learning from mistakes, no one path to success. Cody Twitter: ⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠ Taylor Twitter: ⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Welcome back to Influencer Marketing Blueprint, the podcast where we dive deep into the world of influencer marketing and the ever-evolving landscape of digital content creation. In today's episode we have a very special guest joining us, Lindsey Lugrin from FYPM (aka "F*** You Pay Me"). Lindsey shares her personal experience that led her to create this powerful platform for creators and influencers.   Join hosts Cody and Taylor as they delve into a thought-provoking conversation with Lindsey about the challenges of influencer marketing, the impact of cancel culture, and the importance of building genuine connections with influencers. We'll also get an exclusive look into the recently released "creator pricing benchmark report," which contains valuable insights from thousands of reviews and brands.   [00:02:57] FYPM: Personal experience leads to success. [00:07:36] Seed guys exploiting influencers, but love brand. Introduction to FYPM. [00:11:33] Brands undervalue veteran influencers. [00:13:16] Influencer report reveals trends and ratings of brands. [00:17:36] Aligning with influencers & potential controversy. [00:25:48] Beneficial influencer relationships lead to business growth. [00:30:51] Influencer marketing advice. [00:31:30] Niche up, find your customer's interests. Cody Twitter: ⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠ Taylor Twitter: ⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ This week Matt Mullenax from Huron joins us as we dive into the world of business, entrepreneurship, and the strategies behind successful brands. In this episode, titled we have a fascinating conversation with a former investment banker turned entrepreneur who has navigated the turbulent waters of Wall Street and the world of direct-to-consumer retail. From working at Bonobos to launching their own personal care brand, Huron, our guest shares valuable insights into influencer marketing, brand partnerships, and the measurement of campaign efficacy. Join us as we explore the power of collaboration with content creators and the importance of building genuine connections with audiences. [00:01:25] Matt’s story: Investment banker turned entrepreneur creates skincare brand. [00:05:48] Eliminate transactional sense, let product speak. [00:12:10] Diverse audience, not just fitness influencers. [00:15:15] Finding creators, running content on paid property, cultivate ongoing relationships, launch new releases. [00:20:39] Targeting creators with 5k-50k followers. [00:22:47] Measuring influencer efforts to drive sales. [00:25:25] Small spend and making friends. [00:30:12] Get product out! Cody Twitter: ⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠ Taylor Twitter: ⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode, Richard Chapple joins us on the podcast and we delve into the fascinating success story of Gymshark and how they built their brand through influencer marketing. We explore the strategies and techniques that Gymshark used to target their niche audience of fitness enthusiasts on Instagram and discuss the importance of understanding the rational and emotional needs of customers in selecting the right influencers to represent the brand. Richard is a seasoned expert in retail and ecommerce and shares valuable insights on tracking and measuring traffic and conversion from influencers. We also take a deep dive into the impact of social proof and how Gymshark leveraged authentic content and positive reviews to drive sales. We also uncover the secrets to finding influencers who genuinely appreciate the product, resulting in lower advertising costs. [00:00:58] Richard’s story! [00:08:08] Gymshark’s business strategy changed and how it changed through mutual contact.  [00:12:48] Instagram as a valuable influencer marketing platform. [00:16:04] Social proof, celebrity endorsements, and low entry costs drive conversion.  [00:19:26] Gymshark's marketing structure, influencer partnerships, and gender shift. [00:23:13] How influencers can help each other grow. [00:29:38] Two steps: clarity and tracking for success. [00:33:38] Product targets extroverts in the gym. [00:35:53] Brand clarity drives customer advocacy and engagement. Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2HwTaylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw

Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ [00:02:55] FTC updates guidelines on advertising practices. Consult attorney for specific situations. [00:06:56] FTC rules on disclosing connections in advertising. [00:11:37] Social Snowball: Modern affiliate platform, eliminating code leaks, tiered system, easy payments. [00:15:13] Disclosure of receiving free products for review. [00:19:49] Consider relationships and legal implications of posting. [00:24:38] Track influencers, analyze metrics, and reach out. [00:28:28] Disclose video content's connection in ads. [00:32:45] Customer reviews & disclosure rules clarified. [00:33:52] "Low risk tolerance, influencer product endorsements" [00:37:15] Contact us on Twitter for influence marketing help. In this week’s episode we are joined by Rob Freund to dive into the world of influencer marketing and the latest updates from the FTC regarding influencer endorsement guidelines. We discuss the importance of clear and conspicuous disclosure between advertisers and endorsers, exploring scenarios where disclosure is required and where it becomes a gray area. Take a deep dive with us into risk tolerance, relationship disclosures, and priorities in influencer outreach and examine the legality of customer and user-generated content for brands, highlighting the FTC's perspective on the matter.  Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2HwTaylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw