Disrupting Food Brokerage - Jeremy Smith - Episode # 023

Jan 27 2022 • 1 hr

Jeremy Smith is the Founder and CEO of Launchpad Group USA. He helps entrepreneurs of disruptive food brands break into Costco. The food brokerage model is just plain broken. He’s been listed as a consumer catalyst in Forbes magazine. He joins fellow disruptor and host KJ Helms to talk about how he is disrupting the food brokerage industry.

Takeaways:

The buyers are the ones who will decide if your product makes it to the grocery store shelf. The consumer decides if you are a disruptor or not.
It’s important to see the trends in the marketplace and try to get ahead of it. That will push you ahead of the competition.
Consumers are really the disruptors. They are the ones who shape the market and dictate what lasts and what doesn’t.
Food brands often start at a farmer’s market. They are being sold in the local areas to build up the name brand.
You know you are creating disruption when people are saying out loud that you don’t know what you are talking about. You need to push through that.
You want to do your homework. You want to make sure the buyer isn’t driving the conversation and your brand is appealing to the buyer.
You have to remind your buyer what your brand is. Just because they had one meeting with you doesn't mean they’ll remember you, especially after seeing hundreds of other brands.

Quote of the show:

3:02 “Ultimately the most important person in the marketplace is the consumer because the consumer will decide whether you're a disruptor or you're not.”

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