Do you have a balance in your current marketing strategy between brand building and performance marketing? Can you easily distinguish between the two in your own company?
Our guest today is Carolyn Walker, who shares with us the importance of finding balance in your marketing efforts between brand building and performance marketing. She shares in the interview how B2C and B2B companies should be splitting their resources between performance marketing and brand building.
Find a balance between performance marketing and brand building for optimal results.
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ABOUT OUR GUEST:
Carolyn is the CEO & Managing Partner of Response, an award-winning independent marketing agency. She has extensive experience working with top brands such as Logitech, McAfee, Office Depot, and Tylenol, building revenues and maximizing market competitiveness. Carolyn also co-created the hugely successful branded podcast Hackable? by McAfee.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.