161. What is Demand Generation?—Deanna Shimota, President, GrowthMode Marketing

Multiply Your Success with Tom DuFore

Jul 10 2023 • 21 mins

How many contacts do you think it takes to reach a B2B prospect? Any guesses? Maybe 3, 5, or 10? That’s what I thought too. According to our guest today, it takes an average of 66 touches to connect with a B2B prospect!

Our guest Deanna Shimota, and she shares with us what the differences are between lead generation and demand generation and some interesting marketing facts.

TODAY'S WIN-WIN:
Lack of patience is a growth killer.

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ABOUT OUR GUEST:
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.