Highlight: Chris Davis - New Balance

Navigating Sports Business

Jul 19 2023 • 4 mins

Chris Davis – Chief Marketing Officer & Senior Vice President of Merchandising at New Balance – on what it means to be the "ultimate challenger brand" and the creative risks that his team is taking in order to achieve that lofty goal.

They embedded themselves in two major truths as a brand:

  1. If you’re standing still, you’re moving backwards. Stagnation is the death of all great brands.
  2. Your marketing has to be a reflection of your values as a brand.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=2aaad5c4a61042308303084d6820fcf8

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

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