Is there any way smaller, emerging beverage brands can compete with giants like Coca-Cola? In one of the previous episodes of the Physical Product Movement podcast, we got a positive answer. Marc Siden, Co-founder, and CEO of Cloud Water is an ambitious entrepreneur who has established a natural sparkling hemp beverage brand with premium botanicals.
Marc shares the challenges of leading his company through COVID and how they've been able to thrive. He also talks about difficulties and opportunities in the beverage space, specifically on how to compete against established giants like Coca-Cola.
Lastly, Marc gives some great insights on the importance of understanding your landed and promotional costs, distributor margins, retailer margins, and shipping.