On January 18th, 2022, Microsoft announced that they were acquiring Activision Blizzard in an all-cash transaction valued at $68.7 billion, or $95 per share.

This is arguably the biggest piece of news in the history of the games industry.

Today, we’re going to take a look at why this acquisition is so important and what it means for Microsoft and the industry going forward.

In addition, we’ll hit some key elements that should be remembered surrounding this news.