PODCAST

The Standing Out Podcast!

Jon Whycer

Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...

Discovering The Secrets Of Attracting Attention On LinkedIn
Feb 10 2021
Discovering The Secrets Of Attracting Attention On LinkedIn
The business-focused social networking platform LinkedIn currently had some 760 million users world-wide, of whom around 260 million are active monthly. Of these monthly active members about 40% log in daily.If you’re one of the 40% you may be among the many who are not getting much in the way of results or contribution to your business. Your posts may be getting limited views, few reactions and rare comments. Maybe you’re gamely plodding on, although frustrated and disappointed.I must confess that I was one of the ‘gamely plodding on’ – and then I was introduced to Mac Laubscher not long ago. Mac is unquestionably a professional expert on how to make LinkedIn work, with huge knowledge and experience.Mac’s initial advice to me revealed just how much I didn’t know that I didn’t know. Not only that, but by implementing just some of the practical things he told me, my results on LinkedIn were seriously transformed. That being the case I knew I just had to invite Mac to guest on the podcast and share some of what he knows. So here he is!In this episode some the things we cover include:What Mac did to become so knowledgeableHow LinkedIn fits in the world of social media for businessThe mistakes most people make – and what to do insteadThe most important things users need to doWhether it’s possible to stand out on LinkedInWhat’s important in your user profileWhen to post and how oftenLinkedIn’s chargeable options like LinkedIn Premium and LinkedIn Sales NavigatorGroups on LinkedInWhat the Linked in algorithm likes and doesn’t likeHow to deal with contact requestsHow to manage a lot of contactsHow Mac works as a professional LinkedIn educatorWhether you’ve been a user for some time or you’re new to LinkedIn you’ll find much of interest and practical value. Also, I’m sure you’ll enjoy Mac’s enthusiasm as well as his knowledge and advice. Be sure to have pen and paper ready to take notes!You can find Mac's contact details on the Interview Guests page of the website and, of course, you can find Mac on LinkedIn.
‘How To Solve Your Debt Problems Without Stress Or Worry’
Jan 27 2021
‘How To Solve Your Debt Problems Without Stress Or Worry’
Business debt has rocketed due to the pandemic - alongside personal and household debt. You or someone you know may be part of the troubling statistics that have led to businesses collapsing or heading for the cliff edge. And there's the human cost of stress and anxiety and the potentially devastating consequences of actually tipping over the edge.Top accountancy firm Ernst & Young forecast that business lending in 2020 will have grown by 14.4% compared with just 2% in 2019 and will grow further this year. For some, financial support for their businesses has been funded by personal borrowing or savings, contributing to the rise in personal debt. Between September and November last year, available figures show someone was declared insolvent or bankrupt every 4 minutes and 34 seconds.While being at the cliff edge of debt is a scary place to be, it doesn't have to be all doom and gloom. The chances are you don't know what you don't know about how debt issues can be resolved. There are practical solutions and important things to learn about how the world of debt really works - some of which will probably surprise you.Which is why I encourage you to listen to my guest in this week's podcast. He's an expert in the field of debt resolution and has helped many businesses and individuals deal who may have thought there was no way out. His extensive experience and knowledge of the finance industry is revealing, and I'm sure you'll discover and learn more than you might think.So join us on the podcast and discover....how to solve your debt problems without stress or worry....
Finding Business Success In 2021
Jan 13 2021
Finding Business Success In 2021
We're back - and into the start of a year possibly unlike any that most of us in business or employment have seen before. We're still in the middle of the Covid pandemic and, here in the UK and other parts of the world, beset by government restrictions and regulations that have caused and continue to cause massive damage to the economy. And for the UK there's also been Brexit.  Business as usual it isn't - and what will emerge from all the damage in the future is probably going to look and feel rather different.   Into this changed and changing landscape we all step, whether we're owners of businesses that have survived or been brought down, self-employed, or unemployed (or soon to be).  Whether you're optimistic or pessimistic once thing we can be sure of is continuing uncertainty for quite a while. And that's a condition that can be a real inhibitor to making business decisions.  It's also predicted that there will be an increase in new business start-ups and self-employment. But what are the prerequisites for success - and how best to position yourself and your business or business idea to give yourself a good chance of making that happen?  In this new episode, kicking off 2021, we take a look at the changed landscape we need to navigate. We consider how existing businesses can move forward, discuss essential guidance for anyone thinking of starting something new, and the aspects of mindset and mental fitness that can help or hinder success - and more.To discuss these topics of real importance for the year ahead I'm joined by a special guest with an extensive business background. With past successful experience both as a business owner and senior corporate manager, today Olivier Carion is a leading coach and mentor internationally to many different business people, in a diversity of business types and from small to large.With his down-to-earth and practical approach born of experience, I'm sure you'll find a lot to interest you and much to think about.
How Businesses Can Close The 'Introvert Productivity Gap'...
Nov 18 2020
How Businesses Can Close The 'Introvert Productivity Gap'...
...and introverts can thrive in an extrovert business world   The western social and business models are largely oriented towards extrovert personality types, which means that it can present challenges to those who have a more introvert personality.   At the same time both terms, ‘introvert’ and ‘extrovert’ are often not properly understood and common stereotypes and assumptions are common. But this podcast is not just for ‘introverts’ – ‘extroverts' (and everyone in between) – can discover a lot that will be useful both in business and social life.   In business, misunderstanding introverts often leads to what my guest, Jon Baker, terms the ‘introvert productivity gap’ – which is not good for business or individuals. Whether you’re a business owner, a manager, an employee or self-employed, an introvert or an extrovert, understanding each other and ourselves better can lead to much happier and more positive outcomes. And better business.   In this fascinating and informative episode, we explore a wide range of topics including:Understanding what really characterises ‘introvert’ and ‘extrovert’ personality typesMyths and misunderstandings about introvert personalitiesStrengths of introvert personalities (extroverts don't have it all!)How our society and many working environments are designed for extroverts and why that mattersWhat the ‘introvert productivity gap’ isHow company cultures can make it more difficult for introverts to play an effective partHow introvert employees can cope in an extrovert working environmentWays in which an extrovert manager can support an introvert employee's confidence and productivitySocial media and introvertsBusiness networking and introverts…and more besides   So whether you’re an introvert, an extrovert, somewhere in between or not sure, you can be sure to discover much that will be of interest and value in this episode.    If you want to contact Jon you can find his details on the StandingOut website via this link: