Building an Iconic Brand: A Chat with Asa Leveaux

MF Uncensored

Feb 28 2024 • 46 mins

In this podcast episode of MF Uncensored, host Paul has an exciting conversation with the insightful Asa Leveaux, the founder of House of Icons and self-styled 'Icon Architect'. Leveaux shares his entrepreneurial journey - from leveraging his passion for law, to discovering his authenticity and creating his brand, House of Icons. He dives deeper into his unique perspective on balance, the concept of people as icons, and the significance of embracing imperfections in achieving success. The session wraps up with an engrossing rapid-fire segment.

00:09 Introduction and Welcoming the Guest 00:29 Getting to Know the Guest: Asa Leveaux 01:29 Aza's Philosophy: Everyone is an Icon 02:11 The Importance of Appreciating Your Unique Value 06:51 Aza's Journey to Becoming an Icon Architect 07:38 The Power of Taking Action and Overcoming Fear 10:01 The Start of Asa's Business and His First Client 22:56 The Evolution of Asa's Business and Brand 24:41 The Birth of House by Cons 24:54 The Evolution of the Brand 25:09 Coming to Terms with Sexuality 26:00 The Rise and Fall of Genius Academy 26:07 The Queer Money Gang Era 27:15 The Power of Authenticity 27:26 The Shift to Corporate 28:16 The Wealth Spa Misconception 31:29 The Birth of House of Icons 31:33 The Importance of Women's Approval 32:40 The Journey of Misfit Faction 33:57 The Power of Books 34:27 The Titles of Asa's Books 35:03 The Balance Debate 42:24 The Rapid Fire Question Segment 44:52 Wrapping Up the Interview

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