Bill was instrumental in helping me understand Local search. Over the years he shared his knowledge willingly and unsparingly and he will be missed.

My Ad Center - will people use it or is it just another data harvesting tool?

Shotland showed a radical increase in rankings for a particular page on a client's website that was talking about baby formula. Over the last X number of weeks, he said the page was on page two plus, and it's now skyrocketed up to the top. His theory? That top ranking national retailers were out of formula and when users left those sites and found the lower ranked ones that did have formula, they stuck around leading to a ranking increase. Shotland made some astute suggestions on how to quickly cope with shortages.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 65

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