PODCAST

Augmented Podcast

Trond Arne Undheim, Tulip.co & MFG.works

Augmented brings industrial conversations that matter, serving up the most relevant conversations on industrial tech. Our vision is a world where technology will restore the agility of frontline workers. We serve an audience of executives, industrial leaders, investors, founders, educators, technologists, academics, process engineers, and shop floor operators across the emerging field of frontline operations.

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Episode 66: Bridging the Physical-Digital Divide in Industrial Tech
Dec 1 2021
Episode 66: Bridging the Physical-Digital Divide in Industrial Tech
In episode 66 of the podcast, the topic is: Bridging the Physical-Digital Divide in Industrial Tech. Our guest is Rony Kubat (@kubat), CTO and co-founder, TulipIn this conversation, we talk about the complexity of the shop floor and programming a physical-digital environment. What does Digital Lean mean to you? What is augmentation? What's next in industrial tech?Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform.Trond's takeaway: The physical-digital environment is no joke. When you speak with a real technologist who not only has imagined what the future would look like, but who is involved in building it, integrating software and hardware on the factory floor, you realize how difficult it will be to transform industrial work. It is not just about industrial tech, it is about people. It is not just about neat software, or fancy hardware. It all has to work together. And, more importantly, it has to fit into the overall context of what people are already doing.Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 44, No-code for IoT in the Cloud, episode 47, Industrial Machine Learning or episode 29, The Automated Microfactory. The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:LinkedIn: conversations that matter. See you next time.  Special Guest: Rony Kubat.
Episode 66: Bridging the Physical-Digital Divide in Industrial Tech
Dec 1 2021
Episode 66: Bridging the Physical-Digital Divide in Industrial Tech
In episode 66 of the podcast, the topic is: Bridging the Physical-Digital Divide in Industrial Tech. Our guest is Rony Kubat (@kubat), CTO and co-founder, TulipIn this conversation, we talk about the complexity of the shop floor and programming a physical-digital environment. What does Digital Lean mean to you? What is augmentation? What's next in industrial tech?Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform.Trond's takeaway: The physical-digital environment is no joke. When you speak with a real technologist who not only has imagined what the future would look like, but who is involved in building it, integrating software and hardware on the factory floor, you realize how difficult it will be to transform industrial work. It is not just about industrial tech, it is about people. It is not just about neat software, or fancy hardware. It all has to work together. And, more importantly, it has to fit into the overall context of what people are already doing.Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 44, No-code for IoT in the Cloud, episode 47, Industrial Machine Learning or episode 29, The Automated Microfactory. The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:LinkedIn: conversations that matter. See you next time.  Special Guest: Rony Kubat.
Episode 86: Augmenting Industry: Reflections on Season 2
6d ago
Episode 86: Augmenting Industry: Reflections on Season 2
Welcome to episode #86 of the Augmented Podcast (@AugmentedPod ( Today's episode will be a reflection on Season 2. Join host and futurist Trond Arne Undheim (@trondau ( as he reflects on season 2 of the Augmented podcast, diving into a few highlights from the season. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip Interfaces (@tulipinterfaces ( the frontline operations platform. In Season 2 we honed in, covering a specific topics relevant to manufacturing, such as marketing, frontline operations, reshoring, digital lean, startups, supply chains, pricing strategies, the manufacturing software market workers, the low code/no- code issue, diagnostic manufacturing, operational data, life science manufacturing systems, the industrial tech transformation outlook, the future factory, the evolution of lean, and industrial interoperability. As you can see, these ranged from technical topics to HR to investing to management principles--all of which go into operating and innovating in manufacturing and industrial tech. Guests featured in this episode: Joe Sullivan (@sullivan_joe ( host of The Manufacturing Executive podcast and founder of Gorilla 76 (@gorilla76 ( M. Di Liello (@LydiaDiLiello ( CEO and founder of Capital Pricing Consultants, and co-host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast ( Yossi Sheffi (@YossiSheffi ( Director, MIT Center for Transporation and Logistics (@MITSupplyChain ( Harry C. Moser (@reshorenow ( founder and President of the Reshoring Initiative Dr. Gunter Beitinger (@beitgugb ( (@Siemens ( SVP of Manufacturing at Siemens AG, Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If so, let us know by messaging us your thoughts. Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do, let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co ( share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guests: Dr. Gunter Beitinger, Harry C. Moser, Joe Sullivan, Lydia M. Di Liello, and Yossi Sheffi.
Episode 85: Industrial Cloud Interoperability
Jun 22 2022
Episode 85: Industrial Cloud Interoperability
This week on the podcast, (@AugmentedPod ( we have Leon Kuperman, CTO of CAST.AI (@cast_ai ( Futurist Trond Undheim hosts (@trondau ( this is episode #85 of Season 2 and the topic is: Industrial Cloud Interoperability. In this conversation, we talk about cloud interoperability, whether it exists, why it's needed and what it could accomplish. We also get into the technical underpinnings, such as Carita, containerization and the outlook for public private and hybrid clouds as well as the vendors that supply advanced infrastructures. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. Trond's takeaway: A.I. is a silent enabler of collaboration between systems, which by the same token affects collaboration between people and organizations, its technical complexity often limits the debate about the subject in non-specialist circles, which is a shame given the pivotal importance of cloud infrastructure in today's computing environment, the relative progress made on interoperability will determine the course of products, flexibility, security, and productivity. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode #17 Smart Manufacturing for All ( Hopefully you'll find something awesome in these or in other episodes. And if so, do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Leon Kuperman.
Episode 83: Factory Journalism
Jun 15 2022
Episode 83: Factory Journalism
This week on the podcast, (@AugmentedPod ( we have Michelle Segrest, journalist, content creator, and owner of Navigate Content, Inc. (@michellesegrest ( Futurist Trond Undheim hosts (@trondau ( this is episode #83 of Season 2 and the topic is: Factory Journalism. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. Trond's takeaway: Factories are enormously diverse depending on industry country, region, and they also change over time. More importantly, they are thriving in a way that the public doesn't always appreciate. So getting inside a few factories from time to time might be the best service you could do yourself or for your kids to reorient yourself toward the importance of manufacturing or the important activity of making things, which has not gone away just because of the digital revolution. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode #79 The Future Factory ( Hopefully you'll find something awesome in these or in other episodes. And if so, do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Michelle Segrest .
Episode 84: The Evolution of Lean
Jun 7 2022
Episode 84: The Evolution of Lean
This week on the podcast, (@AugmentedPod ( we have Torbjørn Netland, Chair of Production, Operations Management at the top Swiss university, ETH Zürich, and co-founder of Ethon AI (@tnetland ( (@eth ( (@ethon_AI ( Futurist Trond Undheim hosts (@trondau ( this is episode #84 of Season 2 and the topic is: The Evoltion of Lean. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. Trond's takeaway: Lean might be an ever-evolving concept centered around how to best improve industrial performance. The orthodoxy around what it means is not helpful yet clarity about clear objectives and tactics is important. The role of technology in Lean is controversial. But one thing is for certain, Lean is primary to technology. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like Episode #21: Lean Manufacturing in the USA ( with guest Karl Wadensten, who is the CEO of VIBCO. Hopefully, you'll find something awesome in these or other episodes. If you like what you hear, let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Torbjørn Netland.
Episode 79: The Future Factory
May 31 2022
Episode 79: The Future Factory
This week on the podcast, (@AugmentedPod ( we have Dr. Gunter Beitinger, SVP of Manufacturing at Siemens AG joining us for a conversation about the digital transformation of the factory floor. Dr. Gunter is also the Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen (@beitgugb ( (@Siemens ( Futurist Trond Undheim hosts (@trondau ( this is episode #79 of Season 2 and the topic is: The Future Factory. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. Trond's takeaway: It is pretty clear that the factory of the future will look different from that of the past but what's less clear is the path to get there and what role digitalization will play in getting us there. What does seem clear is that we still need creative heads. We need people to produce the needed innovations and machines to hum, along with to the human beat, as opposed to the other way around. Thanks for listening. If you like the show, subscribe at augmentedpodcast.co or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing ( you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Dr. Gunter Beitinger.
Episode 82: Innovation Corridor in Connecticut
May 25 2022
Episode 82: Innovation Corridor in Connecticut
This week on the podcast, (@AugmentedPod ( we have Marty Guay, Vice President of Business Development at Stanley Black & Decker (@StanleyBlkDeckr ( In this conversation, futurist Trond Undheim (@trondau ( and Marty talk about the Connecticut state initiative designed to enable technology adoption and workforce creation. This is Episode #82 of Season 2 and the topic is Innovation Corridor in Connecticut. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. Trond's takeaway: It has long been the thinking that government-sponsored workforce development is the only way to stimulate, learning, and training at scale. However, that may in fact not be the case and may at times have the adverse consequence that businesses don't invest themselves. But focused funding and initiatives do help and the CT innovation corridor seems well thought out and will presumably revitalize an important area around Hartford, which is much needed. Thanks for listening. If you like the show, subscribe at Augmented podcast.com or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #62: Manufacturing Excellence in Michigan ( Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Marty Guay.
Episode 77: Industrial Tech Transformation Outlook
May 18 2022
Episode 77: Industrial Tech Transformation Outlook
This week on the podcast, (@AugmentedPod ( we have Andrew Obin, the Managing Director with Bank of America Securities Equity Research. In this conversation, futurist Trond Undheim (@trondau ( and his guest, Andrew discuss Wall Street's track record for digital transformation, where investments are made, and finally, Wall Street's tech trajectory. This is Episode #77 of Season 2 and the topic is: Industrial Tech Transformation Outlook. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. Trond's takeaway: Wall Street's track record for digital transformation isn't necessarily good because these processes are complex. But on the other hand, firms that exceed can command a premium and can forge ahead. The tech trajectory is interesting to watch as digital progress. Isn't a property of only tech companies anymore as that truth sinks in it will change by your actions as well. Thanks for listening. If you like the show, subscribe at Augmented podcast.com or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing ( you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Andrew Obin.
Episode 80: The Augmenting Power of Operational Data
May 11 2022
Episode 80: The Augmenting Power of Operational Data
This week on Season 2 of the Augmented Podcast (@AugmentedPod ( Rony Kubat, CTO, and Cofounder of Tulip Interfaces (@tulipinterfaces ( (@kubat ( joins futurist Trond Undheim (@trondau ( in a conversation about how operational data can be augmented using machine intelligence coupled with human interpretation. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip, the frontline operations platform. Trond's takeaway: The power of capturing both manual and machine processes in manufacturing comes when you start to be able to connect silos of shop data and shop floor data, to get a time series of the data attached to the product. It is not necessarily easy but when you achieve it, you have a great starting point for a true understanding of the manufacturing process. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 81 Predictive to Diagnostic Manufacturing Augmentation which you can find at Augmented podcast.co/81. Hopefully, you'll find something awesome in these or in other episodes. Please, if you do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with. The frontline operations platform connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Rony Kubat.
Episode 78: Life Science Manufacturing Systems
May 4 2022
Episode 78: Life Science Manufacturing Systems
Incoming! This week's episode of the Augmented Podcast (@AugmentedPod ( features a conversation with futurist Trond Undheim (@trondau ( and Dr. Gilad Langer, Manufacturing Practice Lead at Tulip (@tulipinterfaces ( In this conversation, we talk about the evolution, the experiences, the challenges, and the future opportunities of life science manufacturing systems. This is episode 78 of Season Two and the topic is: "Life Science Manufacturing Systems." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip, the frontline operations platform. Trond's takeaway: Life sciences are challenging: the traditional paradigm of industrial techniques. Bio-manufacturing in particular poses challenges to many existing systems. As such, the industry's work with ISP's pharma 4.0 initiative is bearing fruit. However, the dialogue with regulatory authorities still seems to be one the industry is trying to educate governments on. Nevertheless, once governments get it and are willing to adapt regulations, we might see even more rapid advances given the importance and scope of the new manufacturing techniques that are opening up and await regulatory approval. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast app and rate us with five stars. If you liked this episode, you might also like episode 31 Pharma 4.0 ( with Michelle Vuolo, who is a quality practice leader. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Dr. Gilad Langer.
Episode 81: From Predicative to Diagnostic Manufacturing Augmentation
Apr 27 2022
Episode 81: From Predicative to Diagnostic Manufacturing Augmentation
This week on the podcast (@AugmentedPod ( Trond is in conversation with returning guest and colleague, Roy Shilkrot, the Lead Scientist at Tulip (@tulipinterfaces ( In episode 81 of Season 2 of the Augmented podcast, the topic is "From Predictive to Diagnostic Manufacturing Augmentation." In this conversation, we're diving further into machine learning in manufacturing and emerging applications. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip, the frontline operations platform. My takeaway: Industrial tech is not what it used to be and will never again be a bulky inflexible instrument because we are entering an age with immediate feedback and rapid adjustments and a combination of human and machine. Diagnostic manufacturing is, in fact, quite different from a time when we had to wait until the product was onerous to see what could be wrong with it. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 29 The Automated Micro-Factory, episode 22 Friedman's Factory: What is No-Code, or episode 19 Machine Learning in Manufacturing. You can listen to all of these episodes simply by pasting in the episode number after the URL. The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Roy Shilkrot.
Episode 76: Low on Code, High on Process
Apr 20 2022
Episode 76: Low on Code, High on Process
Joining us this week on the podcast (@AugmentedPod ( is CEO and Founder of Pyze, Inc. (@PyzeInc ( Prabhjot Singh (@psinghSF ( Here with futurist Trond Undheim to talk all about business process intelligence, the workflows in manufacturing and logistics, and the future outlook for low-code in industrial applications, the episode is 76 and the topic is: "Low on Code, High on Process." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip, the frontline operations platform (@tulipinterfaces ( takeaway: Business process intelligence is the "why" of technology. Because smoother operations are where the value of technology is realized. The future outlook for low code in industrial operations is bright because it has the potential to streamline workflows in manufacturing and logistics. However, it is important to keep in mind that to leverage automation to do better decisions, and not just to squeeze out more with less--that starts with keeping in mind what the real problem is and steering with that in mind. If you don't know, figure out the problem and then invest in the process and if technology gets you there, invest. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. And if you liked this episode, you might also like episode 73 The Challenge of Front Line Operations. Hopefully, you'll find something awesome in these or in other episodes. And if so, do let us know by messaging us because we would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Prabhjot Singh.
Episode 75: Designing a Worker Friendly Industrial System
Apr 13 2022
Episode 75: Designing a Worker Friendly Industrial System
This week on the podcast (@AugmentedPod ( futurist Trond Undheim interviews Erik Mirandette, Head of Product and Ecosystem at Tulip Interfaces (@tulipinterfaces ( This is episode 75 of Season 2: "Designing a Worker Friendly Industrial System." In this conversation, we talk about what designing and redesigning a worker-friendly industrial system might entail, how to build capabilities and not point solutions that simply fix existing use cases to empower operators and workers along the way. Trond's takeaway: It is unusual to hear the case for manufacturing efficiency, coupled with worker empowerment, and then expressed so clearly as a systems dynamics problem that needs to have an overall fix instead of just attacking. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 73 The Challenge of Frontline Operations. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip, the frontline operations platform. The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Erik Mirandette.
Episode 67: Manufacturing 5.0
Apr 6 2022
Episode 67: Manufacturing 5.0
This week on the podcast (@AugmentedPod ( futurist Trond Undheim interviews Kathryn Kelley, Executive Director of the Ohio Manufacturing Institute at Ohio State University (@omiosumfg ( This is episode 67 of Season 2, "Manufacturing 5.0" Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip, the frontline operations platform (@tulipinterfaces ( takeaway: In this conversation, we talked about industrial trends in Ohio, across the US. Ohio, along with Michigan, California, and Texas, is where the bulk of US manufacturing habits are formed. That's why tracking their thinking is important. To think that it would take decades to roll out industry 4.0 in Ohio is mind-boggling. Can it be true? This is why we need a new approach to industrial tech and one where training needs are drastically reduced and technology can be implemented in days and weeks instead of months and years. I believe that the opportunity exists now. Now let's roll it out, test it and see if it can happen. Training is key, and government and state-sponsored programs are an important component. The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co If you liked this episode, you might also like episode 49 Lean Manufacturing in the USA, episode 46 Manufacturing Training in Massachusetts, or episode 30 Rethinking Workforce Learning. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Kathryn Kelley.
Episode 72: What is Tulip University
Mar 30 2022
Episode 72: What is Tulip University
This week on the podcast (@AugmentedPod ( futurist Trond Undheim interviews John Klaess, Head of Product Education at Tulip Interfaces (@tulipinterfaces ( This is episode 72 of Season 2, "What is Tulip University." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip, the frontline operations platform. Trond's takeaway: Training is crucial to contemporary manufacturing, though not in the way we usually think. Employees must train people all the time, which brings us to question, what if the technologies and the user interfaces were simplified. The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co If you liked this episode, you might also like episode 3 Reimagine Training, episode 46 Manufacturing Training in Massachusetts, or episode 2 How to Train Augmented Workers. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Dr. John Klaess.
Episode 71: Trends in the Manufacturing Software Market
Mar 23 2022
Episode 71: Trends in the Manufacturing Software Market
This week on episode 71 of Augmented Season 2 (@AugmentedPod ( Trond is in conversation with Ralph Verrilli, the Managing Director of Madison Park Group. The topic is: "Trends in the Manufacturing Software Market." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( presented by Tulip Interfaces (@tulipinterfaces ( the frontline operations platform. Trond's takeaway: The manufacturing software market is rapidly evolving. Is there hope that we can get the industry weaned off legacy technology with poor interoperability, horrible user interfaces? Which as a result, requires hours and hours of training only not to work very well at all. The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Ralph Verrilli.
Episode 54: Industrial Pricing Strategies
Mar 16 2022
Episode 54: Industrial Pricing Strategies
Joining us this week on episode 54 of Augmented Season Two (@AugmentedPod ( is Lydia M. Di Liello (@LydiaDiLiello ( CEO and Founder of Capital Pricing Consultants, as well as the host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast ( The topic is: "Industrial Pricing Strategies." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau ( and presented by Tulip Interfaces (@tulipinterfaces ( the frontline operations platform. Trond's takeaway: I can admit to often underestimating the strategic role of pricing in determining industrial developments, new entrance, exciting business models, and testing and or scaling the products. I am not surprised that there are pricing consultants because the area is complex and you need both data and experience to play it right. The future of pricing is undoubtedly influenced by ever-evolving analytics about the purchasing habits of people in business. But is also shaped by the x-factors of the emerging future. At the end of the day, pricing is a high-priority leadership topic, but also, one that will be shaped by specialists. Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If you liked this episode, you might also like episode 41 Scaling Software Movements, episode 50, The Last Mile of Productivity, or episode 49 Lean Manufacturing in the USA. Hopefully you'll find something awesome in these or other episodes. If so, let us know by messaging us your thoughts. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: you next time. Augmented--industrial conversations that matter. Special Guest: Lydia M. Di Liello.
Episode 68: Industrial Supply Chain Optimization
Mar 9 2022
Episode 68: Industrial Supply Chain Optimization
This week on the podcast, we are in conversation with Yossi Sheffi (@YossiSheffi), Director, MIT Center for Transporation and Logistics (@MITSupplyChain) He joins us for episode 68 of Season Two of Augmented Podcast. The topic is: Industrial Supply Chain Optimization. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform.The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:LinkedIn: you next time. Augmented--industrial conversations that matter.  Special Guest: Yossi Sheffi.
Episode 59: Early Startups Meet Industry 4.0
Mar 2 2022
Episode 59: Early Startups Meet Industry 4.0
This week on Augmented Podcast, Laila Partridge (@techstarsLaila), Managing Director of STANLEY + Techstars Accelerator (@StanleyBlkDeckr) (@Techstars) joins us for episode 59. The topic is: Early Startups Meet Industry 4.0. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform.The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:LinkedIn: you next time. Augmented--industrial conversations that matter.  Special Guest: Laila Partridge.