PODCAST

Founder's Journal

Morning Brew

Hi, I'm Alex Lieberman, co-founder and Executive Chairman of Morning Brew. Founder's Journal is my personal audio diary where I give you, the business builder, the tools you need to think better, in order to build better, whether that’s building a business, a team, or a new product.

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The Power of Leverage (Classic)
2d ago
The Power of Leverage (Classic)
In this classic episode, I break down the different types of leverage you need to understand to make smart career decisions. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
The Power of Leverage (Classic)
2d ago
The Power of Leverage (Classic)
In this classic episode, I break down the different types of leverage you need to understand to make smart career decisions. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Considering The Unexpected (Classic)
4d ago
Considering The Unexpected (Classic)
This week’s miniseries theme is Mental Models. In this episode, I break down why every great entrepreneur, investor, or employee must learn how to become a great second order thinker. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Solving Problems and Making Better Decisions (Classic)
6d ago
Solving Problems and Making Better Decisions (Classic)
In this classic episode, I talk about why it is essential to understand the mental model known as Inversion Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Mimetic Theory & Decision Making (Classic)
Jun 17 2022
Mimetic Theory & Decision Making (Classic)
In this classic episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
The Right Way to Take Time Off
Jun 15 2022
The Right Way to Take Time Off
In this classic episode, I'm discussing the steps you should take to properly set yourself up at work before taking time off. As mentioned in the episode, check out two of my previous episodes, How to Unplug From Work and How To Get Your Shit Together, for more helpful tools related to PTO. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
How to Overcome Builder's Block (Classic)
Jun 13 2022
How to Overcome Builder's Block (Classic)
In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
The Evolution of an Entrepreneur (Classic)
Jun 10 2022
The Evolution of an Entrepreneur (Classic)
In this classic episode I talk about the skills an entrepreneur must adapt over the life of their business. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
How Entrepreneurs Think (Classic)
Jun 8 2022
How Entrepreneurs Think (Classic)
In this classic episode, I’m talking about the mental toolkit of successful entrepreneurs. If you're interested in learning more about thinking independently, check out my previous episode, Think for Yourself. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Creating Startup Ideas (Classic)
Jun 6 2022
Creating Startup Ideas (Classic)
In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer. And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Should I Hire My Friend (Classic)
Jun 3 2022
Should I Hire My Friend (Classic)
In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Nurturing Your Hires (Classic)
Jun 1 2022
Nurturing Your Hires (Classic)
In this classic episode, I discuss why companies should maintain relationships with all-star candidates, even if they aren't a fit for a specific role. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learning How to Learn (Classic)
May 30 2022
Learning How to Learn (Classic)
In this classic episode, I break down a four-step process for efficiently learning about any new topic personally or professionally. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
I Call Bullsh*t on Life Hacks (Classic)
May 27 2022
I Call Bullsh*t on Life Hacks (Classic)
In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all a load of crap. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Should You Care About Competition? (Classic)
May 25 2022
Should You Care About Competition? (Classic)
How much time should you spend worrying about "the other guy?" In this classic episode, I’m talking about competition and how much you should focus on it as a founder or an employee. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
How To Write Better Online With David Perell (Classic)
May 23 2022
How To Write Better Online With David Perell (Classic)
I talk to David Perell, AKA The Writing Guy, about why online writing is one of the most important skills you can have and how you can do it more effectively. David has his own online writing school, called Write of Passage, and shares many of his insights on Twitter. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
The Most Underrated Driver of Success & Happiness (Classic)
May 20 2022
The Most Underrated Driver of Success & Happiness (Classic)
In this classic episode, I discuss a foundational skill that if mastered can drive long-term professional success & personal happiness. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Whatever You Do, Don’t Follow Your Passion (Classic)
May 18 2022
Whatever You Do, Don’t Follow Your Passion (Classic)
In this classic episode, I talk about why following your passion is bad, anxiety-provoking advice & how thinking about the concept of "passion" differently can open you to greater freedom and success. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
6 Steps for Successful Meetings (Classic)
May 16 2022
6 Steps for Successful Meetings (Classic)
If you’re a professional, you’re going to be dealing with meetings for the next several decades, so it’s worth taking the time to get good at them. In this classic episode, I offer up six tips for taking control of meetings in your professional life. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Build Audience Like A Media Company (Classic)
May 13 2022
Build Audience Like A Media Company (Classic)
The media landscape has shifted dramatically in the past two decades, making it easier than ever for individuals to create their own content and build an audience just like big media companies do. In this classic episode, I discuss how you can leverage this opportunity to accelerate your career or business. Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
How to Build Meaningful Relationships (Classic)
May 11 2022
How to Build Meaningful Relationships (Classic)
In this classic episode, I reflect on the ways in which I’ve built deep, meaningful relationships as an entrepreneur Check out full episode transcripts at to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.