Global Market Expansion: Strategies and Considerations With Andy Hooper of Global E-commerce Experts

eCommerce Profits Podcast

Aug 9 2022 • 43 mins

Andy Hooper is the CEO of Global E-commerce Experts, which provides end-to-end solutions for ecommerce brands expanding to Europe. He has been growing organizations in business development, consultancy, sponsorship, and coaching since 2006 across a range of industries and global locations. With a key focus on data, coaching conversations, and strategy, Andy is a dynamic leader who encourages teams and individuals to reach their full potential.

In this episode…

Global market expansion is a profitable method for scaling your ecommerce brand, yet many entrepreneurs lack the strategies to launch their products into a new market. So, how can you extend your brand internationally?

Andy Hooper advises businesses to establish a framework for successful expansion. This includes researching your ideal market, demonstrating product and brand compliance, developing a launch strategy, navigating warehousing and logistics, promoting your products, and creating a website. It’s also necessary to translate your products and pricing to leverage your marketplace effectively. By implementing a multi-tiered strategy, you can generate traffic from a range of audiences.

Tune in to this episode of the eCommerce Profits Podcast as Joshua Chin sits down with Andy Hooper, CEO of Global E-commerce Experts, to discuss preparing your brand for international expansion. Andy explains the mistakes brands make when expanding to a new market, the benefits of international expansion, and how to translate products during the expansion process.