EP: 94 - The Psychology of Pricing ...

The Digital Glue Podcast

Jan 3 2023 • 13 mins

Give value. Give value. Give value. Then ask for business.” ~ Gary Vaynerchuk

Welcome to Episode 94: The Psychology of Pricing ...

I don’t know about you, but I truly feel that there’s something magical about January ... It’s not only the start of a new year, but it also feels like a great time to turn to the next chapter in business. We personally aren’t ones to make resolutions, but we do strongly believe in keeping on top of our goals. So, this month, we encourage you to revisit YOUR goals, adjust if necessary, and put your plans in motion!

Psssst … it’s also a great time to splurge a bit on yourself and buy a new planner and some fun stickers that inspire you to keep on track. Digital planners or calendars are great, too, but there’s just something about writing things in a visually appealing planner.

And speaking of planning and revisiting goals, we wanted to start with a different kind of topic in the realms of your price point and the psychology behind it all as there’s truly no better time than now to re-evaluate you worth.

Here's what we will be untangling in this episode ...

  • The psychology behind the numbers
  • Leaving imposter syndrome behind you
  • Leading with decision-based principles
  • Evaluating your current prices and putting things into play
  • Our “untangling” checklist for upping your prices

Are you ready?
Pop in your awesome earbuds and let's dive in!