Educating customers through social media, with Oliver Mott, Head of Social Media at Starling Bank

The Fintech Marketers and Leaders Podcast

Oct 30 2023 • 39 mins

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.

Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better.

Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more.

Join them as they cover topics such as:

👉Social media trends in financial services

👉Starling's recipe for TikTok

👉Influencer marketing strategy and creativity

👉Balancing creativity and compliance in finance

👉Demonstrating influencer marketing ROI

👉Starling and Twitter (X) strategy

👉The role of social media in product development

👉Keeping a loyal community while scaling

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👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.