How to make community building work for your fintech with Henry Barton, Head of Community and Brand at Uncapped

The Fintech Marketers and Leaders Podcast

Jan 22 2024 • 36 mins

Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.

Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times.

After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.

In this episode, you’ll learn about:

  • Why Henry thinks of himself as a Swiss army knife
  • How Fintechs can build community from day one
  • How to turn readers into an engaged community
  • How to use channels to build community
  • The best way to leverage community to build partnerships
  • Building and attracting brand ambassadors
  • Proving the ROI of your community-building efforts

💡Henry says:

“Community is like an organic beast—it needs feeding, maintaining, and constant care.”

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.