How to innovate and thrive in Fintech using AI, with Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido

The Fintech Marketers and Leaders Podcast

Feb 19 2024 • 32 mins

We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.

With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla.

At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully.

If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis.

In this episode, you’ll learn about:

  • How to stay ahead of emerging trends and technologies
  • AI — replacement or complementary to existing marketing roles?
  • AI’s impact on marketing and identity verification
  • Using AI for content creation and marketing
  • How AI will impact the fraud industry over the next few years

💡Paul says:

“We're only gonna see bigger and better things coming from AI in the future.”

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.