Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.In this episode, you’ll learn about:Why Henry thinks of himself as a Swiss army knife How Fintechs can build community from day oneHow to turn readers into an engaged communityHow to use channels to build communityThe best way to leverage community to build partnershipsBuilding and attracting brand ambassadorsProving the ROI of your community-building efforts 💡Henry says:“Community is like an organic beast—it needs feeding, maintaining, and constant care.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTubeThink you'd make a great guest? Get in touch here: hello@growthgorilla.co.ukAnd connect with Henry here:LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.In this episode, you’ll learn about:The mistakes in building a performant teamThe impact of diversity on team productivitySelecting the right creative talentIn-house creative vs creative agencyHarshil’s advice on delivering the best creative workHow Harshil’s empowers his creative teamsBalancing creativity and complianceHow TotallyMoney stands out from the crowdPerformance marketing vs branding💡Harshil says: “The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.”Help us out!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTubeEmail: hello@growthgorilla.co.ukAnd connect with Harshil here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others.At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff.SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding.In this episode, you’ll learn about:The definition of taking a human-centric approachRunning global and local campaignsLong-term brand building vs ROIBalancing creativity with data-driven decisionsCreative and performance teams working togetherThe journey of building and growing a brandManaging the challenges of emerging platformsAriana’s advice for creating a human-centric FinTech brand  💡Ariana says:“Global brand building doesn't happen overnight, and it doesn't happen in one place.”Subscribe here:👉Website👉YouTube👉 Email: hello@growthgorilla.co.ukAnd connect with Ariana here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace.Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions.In this episode, you’ll learn about:Ensuring rebranding will resonate with your target customersProducing content aligned with your new brand Managing content distribution Raquel’s advice on B2B rebrandingRebranding and messaging adjusting Subscribe here:👉 Website👉 YouTube👉 Email: hello@growthgorilla.co.ukAnd connect with Raquel here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla.At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully.If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis.In this episode, you’ll learn about:How to stay ahead of emerging trends and technologies AI — replacement or complementary to existing marketing roles?AI’s impact on marketing and identity verificationUsing AI for content creation and marketingHow AI will impact the fraud industry over the next few years💡Paul says:“We're only gonna see bigger and better things coming from AI in the future.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTube👉 Email: hello@growthgorilla.co.ukAnd connect with Paul here:👉 LinkedIn About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna.Previously, Wise’s Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE.In 2023, The Heard won the industry’s Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry.In this episode, you’ll learn about:The role of PR in fintech marketing When should a FinTech brand start thinking about PRHow to create a compelling narrative about your brand The perfect mix of running PR activity The role of b2b influencers in your PR strategyDo you need to work with a brand spokesperson?The impact of PR in crisis managementThe impact of PR on your bottom line💡Chantal says:“You should be thinking about PR as early as possible because your reputation is a long game.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTubeAnd connect with Chantal here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair.Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering.Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more.Join them as they cover topics such as:👉 Combining B2B marketing with B2C marketing👉 How AI will influence customer behaviour 👉 How to manage tech and trends to stay ahead of the curve👉 Building and maintaining customer trust 👉 Removing friction and streamlining the customer journey👉 Leveraging content marketing to generate revenue👉 Tailoring marketing strategies to captivate, educate, and retain customers👉 The critical role of consistency in meeting and managing customer expectations👉 Hyper-targeting and its impact on brand equity and customer engagementDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:🎧 Website👉 Email: hello@growthgorilla.co.ukAnd connect with Andrea here:🔗 LinkedIn🔗 Website About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Ladies and gents, the latest Team Talk is fresh out of the oven!Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more.Join them as they cover topics such as:👉Merging influencer campaigns with existing paid campaigns👉The impact of influencer partnerships on a Fintech’s growth👉Organic marketing vs performance & influencer marketing👉How to engage your audience on social media👉How the Halo effect increases consumer trust👉What comes first: paid or influencer marketing?👉Platform selection and targeting audiences👉Planning a paid & influencer marketing campaigns👉UGC misconceptions and pricing👉Running whitelisting campaignsKEY TAKEAWAYSInfluencer marketing is not a quick fix, so make sure you're in for the long run.Work with creators who resonate with your brand and your ethos and vice versa. If you don't speak a similar lingo, it will never work. If you're doing influencer marketing, have an organic strategy in place—it's a full circle.Just because you're doing influencer on one channel doesn't mean you can't leverage that content on other channels and maximise exposure. Use custom landing pages and Facebook Lookalike audiences to create a joined, powerful strategy.Leverage UGC to drive users down the funnel faster and efficiently and get better engagement than traditional static or animated ads. Get some Fintech experts to do all the hard work—where Growth Gorilla comes in.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉Website👉 Email: hello@growthgorilla.co.ukAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased.Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big financial decisions at crucial times.Listen to Shameer and Karen talk about the mindset shift from running a small business to scaling a business and how Unbiased added +20 billion in assets under management to professional advisors.They covered:👉Gaining traction with the business in the first stage👉Getting the funnel to work correctly👉What are personal finance management apps missing👉Bringing tech in-house to help you scale👉Monetising your user base👉The importance of referrals and recommendations👉Getting more women in fintech👉The challenges of launching into the US marketDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Karen here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network.Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what’s hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics.They cover:👉 Overview of the payment industry in the current economic climate👉 The process behind creating the Embed product👉 GoCardless' market research process👉 Identifying which user group to go after👉 Balancing the dynamics of product complexity and product value👉 The relationship between Product and Marketing teams👉 The challenges that service providers face👉 Measuring user adoption and the impact of UX … and a lot more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube👉 Website 👉 Email: hello@growthgorilla.co.ukAnd connect with Ben here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew’s significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital experience tool Optimizel makes this episode of The Fintech Marketers and Leaders Podcast particularly insightful.Join Shameer and Andrew as they dive into:👉The power of data for fintechs👉The importance of understanding your target market👉Conducting quality market research👉Building a pipeline that serves your sales team👉Sales led vs sales and product led strategies👉Having a varied range of content in your strategy👉How to get results and feedback that matters👉Frictionless sellingDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Andrew here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages.Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences.They cover topics such as:👉Developing Loop’s go-to-market strategy👉Leveraging TikTok through organic content and influencer marketing👉Launching a new app with limited resources.👉Reducing acquisition costs 👉Building brand awareness and trust👉Why Tandem acquired LoopAnd a lot more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Maria here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards.Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey.Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry.Listen to Shameer and Kealan talk about the power of word of mouth, how CleverCards is doubling its team and how to identify strategic partners on the road to rapid growth.👉Entrepreneurship, leadership, and risk mitigation👉The road to rapid growth and innovation👉Scaling a fintech startup through distribution and referrals👉Product development and partnerships in fintech👉Payments industry challenges and work cultureAnd much more.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Kealon here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space.Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust.Shaul and Shameer discuss topics like:👉Enabling banks and lenders in the BNPL space👉Aquiring customers in the B2B space👉B2B marketing strategies and thought leadership👉Brand positioning 👉Tackling price sensitivity in financial products👉Demand generation and lead nurturing👉Building tailor messages and content And much more!Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Shaul here👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better.Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more.Join them as they cover topics such as:👉Social media trends in financial services👉Starling's recipe for TikTok👉Influencer marketing strategy and creativity👉Balancing creativity and compliance in finance👉Demonstrating influencer marketing ROI 👉Starling and Twitter (X) strategy👉The role of social media in product development👉Keeping a loyal community while scalingDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Oliver here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback,  Bunq's overall growth direction as a brand and how to communicate that to users.Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things.Join them as they cover topics such as:👉Understanding customer wants and needs👉The importance of having user personas 👉Differentiating your brand from the competition👉Talking about money and banking on social media👉Creating a multi-channel playbook👉Brand consistency👉The challenges of entering new territories👉Sustainability as a unique selling propositionDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Samantha here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable.Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard.Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder.Join them as they cover topics such as:👉YouTube video creation and FinTech marketing👉The birth of the fintech industry👉Payable's go-to-market strategy👉Creating content that resonates with your audience👉The trap of authenticity in content creation👉How the next 12 months look like for PayableDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:🎧YouTube 🎧Email: hello@growthgorilla.co.uk🎧Website: www.thefmlpodcast.comAnd connect with Daniel here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers.She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank.Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more.In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more.Join them as they cover topics such as:👉Product leadership and growth in FinTech👉Managing growth and product development👉Diversity and inclusion in FinTech leadership👉Diversity and mentorship in the workplace👉Career development, mentorship, and self-promotionDon't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:👉 YouTube 👉 Website👉 Email: hello@growthgorilla.co.ukAnd connect with Monica here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

As a leading digital wealth management platform, WealthKernel has been harnessing technology to disrupt and democratise the investing space.The company provides investment, savings and wealth infrastructure to help businesses build, launch and get to the market faster and empowers underserved communities to build better futures.In this episode of the FML podcast, Karan Shanmugarajah, CEO of WealthKernel, talks about how the company built a strong brand identity and tailored its services to serve nice markets and underserved communities.We also dive into: 👉 The explosion of digital investing products 👉 Adjusting your product to the changing trends in the market👉 How to differentiate yourself from the competition👉 Challenging the status quo of wealth  👉 Democratising access to investment services👉 Managing company culture as your business growsAnd much much more…If you’re looking to grow your fintech business, want to explore how to start managing your wealth, or want to learn more about WealthKernel and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Karan here:👉 LinkedIn: https://www.linkedin.com/in/kshanm/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

From being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique.Now he’s taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets … Alek’s focus when building influencer campaigns is on constructing something that lasts, creating authentic connections with Shares’ audience. He’s on a mission to build a disruptive Global Influencer Ambassador and Partnership Program to help position Shares as the leading Social Investment App in Europe.Join host Shameer Sachdev as he sits down with Aleks to explore his incredible insights, including:👉Managing international influencer campaigns👉Understanding the sentiment behind campaigns👉Improving reporting capabilities 👉Breaking down barriers for Fintech Influencer marketing 👉TikTok unlocking the creator space👉Optimising content for varying platforms👉Challenging the misconception of finfluencers👉Aligning influencers and brands👉The different levels of influencer activity 👉Navigating the global, always on strategies👉Avoiding inauthenticity with influencer content👉Choosing the right platform 👉Long term vs short term creator partnershipsAnd much much more.If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.Subscribe here:www.thefmlpodcast.comWatch here: 👉 YouTube:And connect with Aleks here:👉 LinkedIn: www.linkedin.com/in/aleksvelev/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.