Concierge Medical Marketing

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Harsha Moole, an internal medicine physician and venture capitalist. They discuss Dr. Moole's journey from practicing medicine to investing in healthcare technologies, particularly focusing on the growth of concierge medicine and direct primary care. Dr. Moole shares insights about his platform, FindMyDirectDoctor.com, which connects patients with concierge and DPC physicians, addressing common pain points in the industry. The conversation also touches on the importance of online presence for physicians, balancing work and family life, and the future of concierge medicine. Chapters 00:00 Introduction to Concierge Medicine and Dr. Harsha Moole 03:06 The Journey of Dr. Harsha Moole: From Physician to Venture Capitalist 05:52 Exploring FindMyDirectDoctor.com: Features and Benefits 09:10 Understanding Patient Acquisition and Lead Generation 12:11 The Importance of Online Presence for Physicians 15:04 Balancing Work and Family Life as a Physician 17:54 Final Thoughts and Future of Concierge Medicine

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Dr. Nikolaos Mellios, co-founder and chief scientific officer of Circular Genomics. They discuss the innovative blood test MindLight, which predicts patient response to SSRI antidepressants, aiming to improve treatment outcomes in mental health. Dr. Mellios shares insights on the accuracy and clinical utility of MindLight compared to existing pharmacogenomic tests, emphasizing the importance of precision medicine in psychiatry. The conversation also highlights the growing awareness of mental health issues and the need for effective treatment options. Chapters 00:00 Introduction to Circular Genomics and MindLight 06:07 Comparing MindLight with Existing Solutions 11:45 Clinical Studies and Future Directions 19:06 Introduction to Concierge Medical Marketing 19:06 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families. Chapters 00:00 Introduction to Concierge Medical Marketing Podcast 02:48 Niche Focus on Luxury Fertility Services 05:32 Transition from Hong Kong to Beverly Hills 10:35 The IVF and Surrogacy Business Model 15:50 Personalized Concierge Services for Clients 20:51 Targeted Marketing Strategies for High Net Worth Individuals 23:43 Future Growth Plans and Expansion Considerations 26:47 Introduction to Concierge Medical Marketing 26:48 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Jay Kimmel of Upswing Health about innovative approaches to orthopedic care. They discuss the importance of triage in managing orthopedic injuries, the role of telehealth in reducing unnecessary ER visits, and the development of an AI symptom assessment tool. Kimmel shares insights on virtual athletic training and the collaborative care model with primary care physicians, emphasizing the need for efficient and accessible healthcare solutions. Chapters 00:00 Introduction to Upswing Health 02:58 The Importance of Primary Care in Orthopedics 06:54 Triage and Efficient Care in Orthopedics 11:20 AI in Symptom Assessment 15:06 Virtual Athletic Training and Rehabilitation 18:23 Collaborating with Primary Care Physicians 21:02 Introduction to Concierge Medical Marketing 21:02 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Enpo Tu, COO of My Financial Coach, about the unique financial challenges faced by medical professionals, particularly those in concierge medicine. They discuss the importance of understanding financial contracts, the role of CPAs, and the need for personalized financial advice tailored to the specific needs of high-income medical professionals. Enpo shares insights on tax strategies, the significance of planning for retirement, and how to navigate the complexities of financial planning in the medical field. Chapters 00:00 Introduction to Concierge Medical Marketing Podcast 03:07 Understanding Financial Needs of Medical Professionals 10:41 Navigating Financial Contracts and Benefits 15:44 The Role of CPAs in Financial Planning 20:25 Tax Strategies for High-Income Medical Professionals 26:06 The Importance of Personalized Financial Advice 31:36 Introduction to Concierge Medical Marketing 33:01 Engagement and Value Addition in Medical Practices 33:10 Introduction to Concierge Medical Marketing 33:10 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews attorney Jim Eischen, who specializes in the legal aspects of concierge medicine and cash healthcare practices. Jim shares his extensive experience in the field, discussing the evolution of cash healthcare models, the challenges faced by healthcare professionals in the current system, and the legal frameworks necessary for establishing compliant cash-based practices. He also highlights common mistakes made during the transition to cash healthcare and offers insights into the valuation of these practices. The conversation emphasizes the importance of patient-centered care and innovative approaches to healthcare delivery. Chapters 00:00 Introduction to Concierge Medical Law 02:49 Understanding Cash Healthcare Models10:35 The Evolution of Concierge Medicine 14:07 Challenges in the Current Healthcare System 15:00 Legal Framework for Cash Healthcare Practices 21:31 Transitioning to a Cash-Based Model 27:51 Common Mistakes in Practice Transition 30:45 Valuation of Cash-Based Healthcare Practices

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Eunicia Peret, a Wealth Strategy Consultant from Excelstra. They discuss the importance of integrative strategies in wealth management, particularly for high-income professionals like physicians. Eunicia shares insights on identifying ideal clients, optimizing financial strategies, and the significance of exit planning for medical practitioners. The conversation highlights real-life success stories and the value of having access to high-level financial strategies, emphasizing the need for comprehensive planning to ensure financial success and peace of mind.

Summary In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Kevin Lutz, a concierge medical physician. Dr. Lutz shares his journey from traditional medical practice to establishing a concierge model, emphasizing the importance of patient experience and personalized care. He discusses the challenges and rewards of transitioning to concierge medicine, the benefits of spending more time with patients, and the impact of family involvement in healthcare. The conversation also covers marketing strategies, patient retention, and the future of concierge medicine.

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Jeff Earlywine, a business consultant specializing in the medical field. Jeff shares five key strategies for concierge medical practices to thrive, drawing parallels between racing and business. He emphasizes the importance of mental preparation, having a sound business structure, understanding track position and risk management, the significance of pit stops for retooling, and the need for clear goals. The conversation highlights actionable insights for medical practice owners to enhance their business operations and achieve success.

Ryan Ross, an expert on creating engaging webinars, shares five tips for creating an effective and engaging webinar. The tips include picking a good topic, getting speakers, using a platform you know, over-promoting the webinar, and giving the audience something to engage with. Ross also provides operational tips such as holding the webinar on specific days and times, doing a technical rehearsal, and using your own deck for presentations. He emphasizes the importance of engaging the audience through polls, PDF handouts, and links to LinkedIn.

Dr. Mark Gomez, a concierge physician based in the Chicago area, shares his journey into concierge medicine and the benefits it offers both physicians and patients. He discusses his background and the pivotal moment that solidified his desire to become a physician. Dr. Gomez explains how he transitioned from traditional primary care to concierge medicine and the challenges he faced during the process. He also highlights the importance of work-life balance and the positive impact concierge medicine has had on his ability to prioritize his family. Dr. Gomez discusses the growth of his concierge practice and the marketing techniques he has implemented. He shares his vision for the future of concierge medicine and the potential for career extension for physicians.

Join host Steve Schwartz as he interviews Dr. Jason Littleton, a prominent concierge physician frequently featured on Fox News. Discover Dr. Littleton's inspiring journey from aspiring fourth-grade student to successful concierge physician in Orlando, Florida. Learn how Dr. Littleton transitioned from traditional insurance-based practice to concierge medicine, the role of faith and mentorship in his career, and the innovative strategies he employed to grow his practice. Gain insights into the distinct approaches within concierge medicine, and get a sneak peek into Dr. Littleton's future plans, including opening a new wellness clinic. Don't miss this episode packed with actionable tips for doctors considering a concierge practice, including writing a book, leveraging media, and building a brand that resonates with patients.

Join host Steve Schwartz and financial expert Dawn Slokan as they delve into the essential financial strategies for launching and growing a successful concierge medical practice. In this episode, Dawn shares her insights on setting financial goals, effective revenue models, and the importance of robust financial systems. Learn how to navigate key decisions such as subscription billing, insurance involvement, and leveraging technology to streamline operations. Whether you're considering starting a practice or looking to optimize your current one, this episode equips you with valuable expertise to enhance patient care and achieve financial success.

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz welcomes cybersecurity expert Stephen Sharp, systems administrator for PD/GO Digital Marketing. Together, they delve into the pressing topic of cybersecurity, especially for concierge medical practices. Stephen sheds light on unique cybersecurity challenges in the healthcare sector, effective measures to safeguard against cyber attacks, and the critical role of security awareness training. The discussion also explores the evolving landscape of cybersecurity threats, particularly the impact of AI and phishing attacks. This episode is packed with actionable insights and best practices to help medical professionals protect their businesses and patients' data. Don't miss this essential guide to strengthening your medical practice's cybersecurity posture.

In this insightful episode of the Concierge Medical Marketing Podcast, host Stephen Schwartz sits down with Ginger Allen from Your Medical Liaison to delve into the world of medical marketing and the transition from traditional to concierge practice models. Ginger, a seasoned professional in medical marketing, shares her journey and expertise in helping physicians successfully navigate this shift. Discover the three key transition models: Do It Yourself, Done With You, and Done For You, and learn which approach suits different types of physicians. Whether you're an established practitioner or newly charting your path in medicine, Ginger and Stephen offer invaluable advice on marketing strategies, patient conversion, and creating a practice that offers both professional satisfaction and improved patient care. Tune in for an engaging discussion designed to elevate your understanding and approach to the evolving landscape of medical practice.

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews digital marketing specialist Scott Lauer to explore the pivotal role that five-star reviews play in the success of concierge medical practices. Discover how positive feedback not only influences potential patients' decisions but also enhances your practice's visibility on search engines like Google. Scott shares insights into automating the review-request process using tools like HighLevel and offers strategies for effectively capturing feedback. Learn how creating a seamless and automated system can free your staff from mundane tasks, ensuring steady and genuine engagement with patients. Whether it's turning negative experiences into positive outcomes or maintaining a consistent flow of stellar reviews, this episode provides valuable strategies to help your practice thrive in the digital age.

In this enlightening episode of the Concierge Medical Marketing Podcast, host Steve Schwartz welcomes Dr. Paul Paterson, a seasoned physician specializing in hand and upper extremity, from Vero Orthopedic in Vero Beach, Florida. Together, they delve into the world of concierge medicine, exploring its benefits, challenges, and growing significance in today's healthcare landscape. Dr. Paterson shares his personal journey from Buffalo, New York, to the sunny shores of Florida, and offers insights into the pressures facing traditional medical models. They discuss the potential for hybrid models, where concierge and traditional practices coexist to provide quality patient care while addressing economic challenges. Dr. Paterson also highlights an innovative procedure for carpal tunnel syndrome, showcasing his commitment to exceptional patient outcomes. Whether you're a physician considering concierge medicine or a patient exploring healthcare options, this episode provides valuable perspectives and practical knowledge.

Join us on this insightful episode of the Concierge Medical Marketing Podcast, where host Steve Schwartz welcomes Ryan Ross, founder of Indie Advisor Marketing. With a wealth of experience in digital marketing, podcasting, and webinars, Ryan shares his expertise on how concierge medical practitioners can leverage podcasting to grow and sustain their practice. Discover actionable strategies including identifying key guests, crafting compelling questions, selecting the right distribution channels, and streamlining the booking process. Whether you're looking to build trust with potential patients or enhance your brand presence, this episode offers valuable insights to take your medical practice to the next level. Tune in and learn how to transform patient engagement and ensure long-term success in the ever-evolving healthcare landscape.

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz sits down with Tasha Grantham from Exact Marketing to discuss essential strategies for enhancing online visibility for concierge medical practices. Tasha shares her journey from high school geometry teacher to digital marketing expert and provides valuable insights into three key tactics: leveraging search engine marketing, implementing retargeting strategies, and utilizing programmatic advertising. Whether you’re looking to optimize your Google presence, retarget potential clients, or explore new advertising technologies, this episode offers practical advice to help concierge medical practices reach the right audience and attract more patients. Tune in for actionable tips and expert knowledge that can transform your practice's digital marketing approach.

In this episode of the Concierge Medical Marketing Podcast, your host Steve Schwartz interviews Scott Lauer, a tech and marketing expert specializing in digital marketing for concierge medical practices. Scott shares valuable insights on how to optimize your Google Business Profile to achieve higher rankings on Google and other search engines. Discover the three key steps to ensure your Google listing is accurate and consistent, the importance of using tools like BirdEye to syndicate your information across multiple directories, and how maintaining a consistent online presence can boost your practice's visibility and credibility. Tune in to learn how to effectively enhance your online presence and attract more patients to your medical practice.