The Instructor

Terry Cook

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor. read less

The Green Room #29 - This Podcast is Awesome
5d ago
The Green Room #29 - This Podcast is Awesome
Recorded LIVE in front of a lovely bunch of Premium members, Chris Bensted of The Driving Instructor and Trainers Collective joins me to discuss some key topics, including:The DVSA changing the Standards Check triggersNASP's report from their meeting with the DVSADoes everything need to be Standards Check based to get engagementYou can find the NASP report here You can find the ADAS website here You can find the DITC here Time stamps:Triggers - 2.50NASP - 17.50Standards Check - 54.40For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC
The Greatest Copywriter Alive offers advice to driving instructors
May 28 2023
The Greatest Copywriter Alive offers advice to driving instructors
Adil Amarsi is a copywriter who has earned over $900 million for his clients and he joins me to offer some copy insights as well as looking at comeback stories.We specifically discuss:How to attract the right learner for youWhat words to avoid, and what to use insteadThe 5 different types of copy, and which ones apply to driving instructors.Adil also had a very specific question for me, following on from a Facebook post of mine he saw, which sees us take a look at how we can get out of bad situations.Plus you get to hear our Rocky film rankings.You can find Adil here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC
Not a Standards Check Podcast
May 14 2023
Not a Standards Check Podcast
We do not talk about the Standards Check during this episode. However, we do discuss why things with the words Standards Check in the title are more popular.And by we, I'm referring to Mick Knowles and Lee Jowett, the founders of Knowlegablee Instructor Training (KIT) as we take a deep dive into the state of the industry including:The poor quality of some SC examinersHow driving instructors can actually make a differenceWhat makes KIT different. You can find KIT here, and sign up for their free e-mag here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC
Coaching & Questioning Techniques for Driving Instructors (Re-Release)
Apr 23 2023
Coaching & Questioning Techniques for Driving Instructors (Re-Release)
So you've discovered all 125+ episodes of The Instructor Podcast and you don't know where to start. Well, I have good news...I am working my way through the early episodes, re-editing and re-releasing to help those who've joined this awesome party a bit late. I aim to re-release one every month or two.Usually, these shows will be released as bonus episodes, but as I'm at the Kempton Conference on Sunday 23rd, I can't give the episode the love and attention it requires, so would be unfair on a guest. So today we take a look at some coaching and questioning techniques for driving instructors. Enjoy. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC
Happy anniversary - a dissection of the first ever episode of The Instructor Podcast
Apr 10 2023
Happy anniversary - a dissection of the first ever episode of The Instructor Podcast
As The Instructor Podcast hits it's 2 year anniversary, I'm releasing a very special episode from my Premium collection where I went back and directed the very first episode of the show. Joined by Premium members and industry legend Bob Morton, this is a must listen for driving instructors. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC
How to prepare your learners for a driving test, and Mindfulness for driving instructors
Apr 2 2023
How to prepare your learners for a driving test, and Mindfulness for driving instructors
A double dose of inspiration and information this week as I provide you with two episodes from my Premium vault featuring Bob Morton explaining how driving instructors can best prepare students for their driving test and San Harper discussing how mindfulness isn't just meditation. For more San Harper goodness:Website: https://www.guildmdt.com/Facebook: https://www.facebook.com/GuildofmindfuldrivertrainersCheck out Bob's website: https://clientcentredlearning.co.ukFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC
Green Room #27 - The DVSA announce their proposals for driving instructors
Mar 31 2023
Green Room #27 - The DVSA announce their proposals for driving instructors
It's all about the DVSA this month as special guest Bob Morton joins me to discuss the DVSA's latest proposals following the results of their recent survey.You can read the full report here.A reminder that as a Premium member, you get a £10 monthly discount on Bob's Client Centred Learning. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC