Communicating with employees during a crisis is imperative to earn their trust. Whether dealing with a global pandemic, economic downturns, or safety concerns, organizations should strive to unify their executives and leaders to communicate clearly with their employees. How can you produce a solid communication plan to allay employee fears? And why should you incorporate strategy days into the process? (Articles mentioned in episode: Negative communications: How they should be delivered and the effect on employees http://bit.ly/2kBYDMp and "Crisis and emergency risk communication, Psychology of a crisis" from the CDC https://bit.ly/3hhb8ou)