Smarter Marketer

James Lawrence

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer. read less
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Episodes

57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah
4d ago
57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah
Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest:Sachin Rajar is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in his career—Sales, general manager, entrepreneur, investor, consultant, writer, trainer, mentor, strategist, SEM/Social/EDM/SEO specialist and Account Director. You can follow him on LinkedIn [https://www.linkedin.com/in/sachinrajah/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys
Feb 13 2024
56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys
Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital.Guest:Kat Warboys is the APAC Marketing Director at HubSpot. Kat is responsible for growing HubSpot’s business in the Asia Pacific region, managing everything from demand generation to sales enablement and customer advocacy. Kat’s personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth. With over 10 years’ experience with Marketing Automation and CRM platforms, Kat’s experience spans across both B2B and B2C organisations. You can follow her on LinkedIn [https://www.linkedin.com/in/katwarboys/?originalSubdomain=au].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
55. How to Find the Right Agency For Your Business w. Drew McLellan
Jan 30 2024
55. How to Find the Right Agency For Your Business w. Drew McLellan
How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process.Guest:Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium-sized agencies that has been helping agency owners grow their agencies since the early 90s. Drew’s agency was a member of the organization for years before Drew acquired AMI and began to run it full-time. Drew’s often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” You can view his website [https://www.drewmclellan.com/] or follow him on LinkedIn [https://www.linkedin.com/in/drewmclellan/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
Jan 2 2024
(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now.Guest:On the podcast this week we have Co-Founders of branding and content agency Chello; Lindsay Rogers (Managing Director) and Tristan Velasco (Creative Director). Founded in 2014, independent agency Chello has worked on award-winning creative projects for clients including Shopify, Uber Eats, My Muscle Chef, Mirvac, Qudos Bank, PWC, Volkswagen and the Australian Government. You can follow both Lindsay and Tristan on LinkedIn [https://www.linkedin.com/in/tristan-velasco-043bb016/] [https://www.linkedin.com/in/lindzrogers/] or visit the Chello website [https://www.chello.com.au/]. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa
Dec 19 2023
(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa
With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is Rocket’s Head of SEO. He has been involved in numerous complex SEO campaigns involving global domains, migrations, e-commerce, lead gen, local, technical analysis, link building strategy and content plans. Daniel is a strong marketing professional with a Bachelor of Business and Commerce focused in Marketing and Human Resources from Western Sydney University. You can follow him on LinkedIn [https://www.linkedin.com/in/daniel-costa-52a280150/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
51. How to Use AI When Copywriting w. Ralph Grayden
Nov 7 2023
51. How to Use AI When Copywriting w. Ralph Grayden
How can you use ChatGPT to write a blog? What about advertising copy? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden, CEO and Founder of Sydney-based copywriting agency, Antelope Media, shares how you can integrate AI and machine learning effectively into all of your copywriting tasks.Guest:Ralph Grayden is the owner of Sydney-based copywriting agency, Antelope Media. He is both a journalist and copywriter specialising in financial services, legal and professional services and other complex subjects. Ralph is also the author of Amazon Best Seller, Page Three: A very London story eBook. He writes several popular and practical guides for marketers using AI in copywriting. You can follow him on LinkedIn here [https://www.linkedin.com/in/ralphgrayden/], or read his blog articles here [https://www.antelopemedia.com.au/author/ralph-grayden/]. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
50. Drawing Insights and Forming Strategy w. Julian Cole
Oct 24 2023
50. Drawing Insights and Forming Strategy w. Julian Cole
Julian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketing strategy. He also discusses what ‘insights’ really are, and how you can use them to drive your creative and messaging.Guest:Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of 15+ strategists who created award-winning work for Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Bombay Sapphire and the Sandy Hook Foundation. Prior to that he was Head of Communications Planning at BBH New York, helping to launch the PlayStation 4 to be the highest selling console launch in gaming history. You can find him on LinkedIn [https://www.linkedin.com/in/juliancole/] or visit his website here [https://www.juliancolestrategy.com/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
49. Dark Social and Attribution Challenges w. Rand Fishkin
Oct 10 2023
49. Dark Social and Attribution Challenges w. Rand Fishkin
How well do you really know your audience? In this episode, James interviews legendary international marketer and CEO of SparkToro, Rand Fishkin. He shares his thoughts on current macrolevel trends, the impact of dark social, and how you can use data to transform your strategy. Guest:Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets. You can find him on LinkedIn [https://www.linkedin.com/in/randfishkin/], or learn more about SparkToro [https://sparktoro.com/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici
Sep 26 2023
48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici
Whether you’re in your later years of university, or you’ve graduated and you’re on the search for your first full-time role. Ryan Bonnici shares his experience working for Microsoft, Hubspot, and now CMO at Gympass, while giving practical advice on how to land your first marketing role and excel in the industry.Guest:Ryan Bonicci was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest network of gyms, studios and activities. Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Follow him on [https://www.linkedin.com/in/ryanbonnici/], or go to the Gympass website [https://site.gympass.com/us]. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
47. Preparing For Black Friday & Cyber Monday w. Iain Calvert
Sep 12 2023
47. Preparing For Black Friday & Cyber Monday w. Iain Calvert
If you’re running an ecommerce business you need to start planning for Black Friday and Cyber Monday. Ecommerce coach Iain Calvert shares the key factors e-commerce businesses should consider when preparing for this vital period.Guest:Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big eCommerce businesses to help independent Aussies businesses sell online. Originally growing up in the UK he started in eCommerce in 2003. He moved to Brisbane in 2011 to join, and eventually end up running, one of the largest independent digital and eCommerce marketing agencies in Australia. He now lives in Melbourne, where he works as an Ecommerce Consultant for a select handful of Aussie brands helping them sell successfully online. Iain’s definition of eCommerce success is having more money in the bank at the end of the month, rather than ridiculous headline-grabbing quotes like “XYZ now worth $100m”. After working with and seeing the inside of these fast-growing companies he came to learn they aren’t all they seem. He believes that popular doesn’t mean profitable and applies this to eCommerce. Due to restricting the no. of clients in his eCommerce consulting practice, and repeatedly being asked to help other Aussie eCommerce businesses, he setup up Boom - Aussie Ecommerce Training to document what he knows and share it with fellow Aussies or anyone with an interest in selling in Australia. You can follow him on LinkedIn [https://www.linkedin.com/in/iaincalvert/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel
Aug 29 2023
46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel
Out of Home media spend in Australia is now over $1bn annually and it is one of the fastest growing media channels. oOh!media is the largest out-of-home company in Australia with more than 37,000 digital and static asset locations. Josh Gurgiel, Head of Creative for oOh!media’s content and creative innovation hub, POLY reveals the power of out-of-home media, the impact digitisation, and how your brand should be playing in this space.Guest: Josh Gurgiel’s obsessive engagement with Outdoor advertising makes him a hazard to anyone on the road. He has managed to channel this passion (read: obsession) into a successful media career, falling in love with the medium whilst working as a media planner at OMD and then Carat, before doubling-down and joining the Strategic Client Solutions team at oOh!media in 2017 where he would ultimately lead the team in the Southern markets in crafting dynamic and data-led OOH solutions. He spent a year as Head Media Thinker at full-service creative agency, Thinkerbell, but the allure of the creative possibilities of Out-of-Home was too strong, seeing Josh return in 2022 to serve as Head of Strategy, and more recently, as Head of Creative for POLY – oOh!media’s content and creative innovation hub.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann
Aug 15 2023
45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann
Aimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers: experience on managing senior stakeholders, picking the right job, networking with those in the industry, the value of mentorship and coaching, as well as what businesses look for in the hiring process.Guest:Aimee Engelmann is a recent graduate of Australian Institute of Directors (2019) GAICD, CMO of the Year (2022) Fellow and CPM all awarded by the Australian Marketing Institute. She is currently the Current Chief Revenue Officer at Flexhive by Hudson. Aimee held previous roles as Chief Revenue Officer at Time Doctor - a leading global SaaS business, and Chief Marketing Officer at Probe Group. She was the Founder and CEO of Beepo, a highly reputable outsourcing firm based in the Philippines, founded a Marketing Agency, TLS Marketing Solutions in the telecommunications niche and Flipside Group, a Marketing Agency dedicated to content and inbound led marketing. In prior corporate roles, she held positions in Telecommunications (5+ Years @ Telstra), Financial Services (QCU), FMCG (Cadbury Schweppes) and Direct Marketing (Security Mail/SEMA). You can follow her on LinkedIn [https://www.linkedin.com/in/aimeeengelmann/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa
Aug 1 2023
44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa
With the rise of local and "near me" searches, local SEO is becoming increasingly important for most businesses. Daniel Costa, Head of SEO at Rocket Agency, shares the 7 most important Local SEO actions you need to implement to improve results from organic search.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is currently Rocket’s Head of SEO. He has been involved in numerous complex SEO campaigns involving global domains, migrations, e-commerce, lead gen, local, technical analysis, link building strategy and content plans. Daniel is a strong marketing professional with a Bachelor of Business and Commerce focused in Marketing and Human Resources from Western Sydney University. You can follow him on LinkedIn [https://www.linkedin.com/in/daniel-costa-52a280150/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
43. How To Build Your Personal Brand As a Marketer w. Fleur Brown
Jul 18 2023
43. How To Build Your Personal Brand As a Marketer w. Fleur Brown
Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry.Guest:Fleur Brown is a creative entrepreneur who has helped build the profiles of some of the world's most innovative media, technology and entertainment brands, thought leaders and entrepreneurs. Fleur is passionate about helping individuals establish and grow their personal profile and this website is dedicated to that focus. Fleur is Cofounder and CEO of award-winning PR Agency the Launch Group, Founder and Executive Producer of the ENTREPRENEURS TV Show on Sky Business News and a CoFounder of TEDxSydney - one of the world's largest innovation festivals. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.