Smarter Marketer

James Lawrence

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

23. Should You Work With a Specialist or Generalist Agency? w. Andrew Hoyne
Sep 20 2022
23. Should You Work With a Specialist or Generalist Agency? w. Andrew Hoyne
Over the past 30 years Hoyne has had a vast impact on the Australian marketing industry. Initially as a generalist design agency and more recently as a specialist in property and place. Principal Andrew Hoyne discusses the specialist v generalist agency models as well as the value in marketing to tell stories, take people on a journey, and market an experience, not just a product. Guest: Andrew Hoyne is the Founder and Principal of Place Visioning, Property Branding and Marketing agency Hoyne. He consults to major Australian, New Zealand and international asset owners, developers and local councils to create recognisable landmarks and destinations across Australasia. These projects range from residential towers and master-planned communities to commercial developments, new mixed-use precincts, and even cities. Andrew is a proponent of the categorical link between good placemaking and significantly higher profits (both economic and social). This passion that has led him to produce The Place Economy; a series of resource books which look at best practice placemaking around the world.  You can follow him on LinkedIn [ ( and ( or find out more on his website [ (  Resources Discussed:  The Place Economy: (  Find Us Online: James Lawrence LinkedIn: (  Smarter Marketer Website: (  Rocket Agency Website: (  Rocket Agency LinkedIn: ( Smarter Marketer: Hardcover: (  Kindle: (  About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
21. The Future of Marketing w. Anders Sörman-Nilsson
Sep 6 2022
21. The Future of Marketing w. Anders Sörman-Nilsson
Anders Sörman-Nilsson is a futurist, top-selling author and founder of the Sydney-based firm Thinque. In this episode, he discusses what the future of marketing entails and what businesses must do in order to stay relevant for consumers. Guest: Anders Sörman-Nilsson (EMBA / LLB) is a futurist and the founder of the Sydney-based think tank and trend analysis firm - Thinque, which provides data-based research, foresight and thought leadership assets for global brands across 4 continents. His vision is to disseminate ‘avant-garde ideas which expand minds and inspire a change of heart’, and clients like ING, Microsoft, Apple, Facebook, McKinsey, Jaguar Land Rover, MINI, Rugby New Zealand, and Lego trust his future guidance. He is an awarded keynote speaker who helps leaders decode trends, decipher what’s next and turn provocative questions into proactive answers. He has published 3 books including ‘Aftershock’ (2020), ‘Seamless’ (2017) and ‘Digilogue’ (2013), is a member of TEDGlobal, and was nominated to the World Economic Forum’s Young Global Leaders in 2019. His futurist thinking has been shared by the Wall Street Journal, Financial Review, Monocle, BBC, Esquire and ABC TV. Follow him on [ ( or go to his website [ (  Find Us Online: James Lawrence LinkedIn: (  Smarter Marketer Website: (  Rocket Agency Website: (  Rocket Agency LinkedIn: ( Smarter Marketer: Hardcover: (  Kindle: (  About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
19. How to build your personal brand within your workplace w. Alicia Lykos
Aug 23 2022
19. How to build your personal brand within your workplace w. Alicia Lykos
As a marketer it is important to consider how (and why) you should have a strategy to promote yourself within your organisation. Leading Australian HR and talent optimiser Alicia Lykos shares applicable strategies to position yourself as a highly valuable member of your workplace. Guest: Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT organisations including Unisys, SAS Institute and Object Consulting. She is now the right hand to dozens of CEOs across Australia and is seen as their strategic talent advisor helping them drive growth and high performance using people data and leadership frameworks. Red Wolf Group in a leading Talent & Leadership Consultancy in Australia and she is focusing on helping organisations lead with confidence. Follow her on LinkedIn [ ( and on Instagram [@redwolfgroup], or visit her website [redwolfgroup.com.au]. Find Us Online: James Lawrence LinkedIn: (  Smarter Marketer Website: (  Rocket Agency Website: (  Rocket Agency LinkedIn: ( Smarter Marketer: Hardcover: (  Kindle: (  About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
10. How to Get a Pay Rise w. Alicia Lykos
Jun 21 2022
10. How to Get a Pay Rise w. Alicia Lykos
Think you deserve a pay rise but have no idea how to ask for one? Have you been asked to present a dollar figure but don’t know how to measure your worth? Alicia Lykos is back on the podcast to give you tangible tips for your next salary review! Guest: Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT organisations including Unisys, SAS Institute and Object Consulting. She is now the right hand to dozens of CEOs across Australia and is seen as their strategic talent advisor helping them drive growth and high performance using people data and leadership frameworks. Red Wolf Group in a leading Talent & Leadership Consultancy in Australia and she is focusing on helping organisations lead with confidence. Follow her on LinkedIn [ ( and on Instagram [@redwolfgroup], or visit her website [redwolfgroup.com.au]. Find Us Online: James Lawrence LinkedIn: (  Smarter Marketer Website: (  Rocket Agency Website: (  Rocket Agency LinkedIn: ( Smarter Marketer: Hardcover: (  Kindle: (  About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.