Identity Revolution is a podcast by data-driven experts that discusses all things marketing, analytics and identity. We take a deep dive into industry trends, strategies and the future of data technology.
How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS
Nov 16 2021
How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS
A prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can't help but blur the line?If that's so, follow your passion. Be open to learning and listening. There might be some truth in the saying: ''Choose a job you love, and you'll never have to work a day in your life.''In this episode of Identity Revolution, Infutor host Cory Davis welcomes Julian Zilberbrand, EVP Advanced Media at ViacomCBS. Julian shares inspirational stories from his career and talks about his love for media, especially television. Julian and Cory also discuss the EVP Advanced Media role, the importance of connections in today's business world, and kindness as a timeless virtue.
Nov 16 2021
How to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TV
Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content to an audience who cares to view it. There are few in our industry who do this better than Andy Plesser, founder and CEO of Beet TV. In this episode of Identity Revolution, Andy talks with host Cory Davis about his experiences creating video series and other media specifically for media professionals. He shares why it's crucial to identify an audience, the importance of growing and changing with your audience, and the power of video to make personal connections.
Oct 28 2021
Using Predictive Data to Help Patients Get Healthier with Derek Rucker from Carrot Health
You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology. But somehow, data science and predictive analytics in healthcare hasn’t changed much in the last 50 years. While the technology and its applications have evolved, sources of data remain limited, with your doctor still making predictions about your future health based on what you report when you're in the office twice a year. Unfortunately, healthcare has been slow to adopt data science leveraging external sources to describe the social and environmental factors that play a massive role in consumer health outcomes.In this episode of Identify Revolution, Derek Rucker, co-founder and board member of Carrot Health, talks with host Fred Pfeiffer about technology disruptors in the healthcare industry, the shifting focus on patient privacy, and the power of predictive data to help people stop diseases before they develop.
Oct 12 2021
Discussing CRM Strategy with the Denver Broncos’ Analyst Matt Sullivan
The NFL season starts today! Of course, we're kicking off the season opener with a little chat about consumer data. After a year that was particularly challenging to the Sports & Entertainment sector, people like Matt Sullivan, CRM analyst for the Denver Broncos, had to get creative about new revenue streams and building stronger, more personalized fan experiences.For example, while it may be a blow to people who collect ticket stubs, digital tickets do more than saving paper. They contribute to the data that experts like Matt use to make decisions about everything from sponsorships to fountain drink options.In the latest episode of Identity Revolution, host Fred Pfeiffer chats with Matt about trends in sports data analysis, including the impact of COVID, sports betting, fantasy football, and social media on the Marketer’s quest for actionable data and insights. Matt even shares a few tips for anyone wanting to enter the world of CRM in sports.
Sep 9 2021
Discussing the Data Integrity with Scott McKinley from Truthset
All data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data.In Infutor’s latest episode of Identity Revolution, host Cory Davis chats with McKinley about the challenges presented by inaccurate data and how understanding the degrees of accuracy in your data can lead to better outcomes, something he experienced while serving as Executive Vice President at Nielsen.McKinley also talks about the importance of accuracy over scale. He also discusses how the digital revolution created an influx of availability of data and an opportunity for arbiters of accuracy, like Truthset, to contribute to data monetization in a meaningful way.
Aug 26 2021
Discussing the impact of COVID on Lead Generation and the Home Services Space Marketing with Steve DeZara of Think Unlimited
Whether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the value of data comes down to how effective you are at managing your Cost Per Lead and Return on Advertising Spend.In Infutor’s latest episode of the Identity Revolution podcast, Steve DeZara, Chief Executive Officer and Co-Founder of Think Unlimited, talks about advertising strategy pre-internet and digital marketing’s impact on the home services industry and COVID’s impact over the last 18 months.Our host Fred Pfeiffer gets a history lesson on the evolution of Luna Carpets and Steve digs deep on Think Unlimited’s technology and the future of lead generation in the Home Services industry.
Aug 12 2021
Discussing the Future of Data, Marketing, and Ad Tech With Jess Simpson of Publicis Media
Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks and architectures. In her spare time, she listens to podcasts to stay on top of her data and tech game. If you want to hear about Jess' predictions for the future of identity and tech, make sure you tune in to Infutor’s latest episode of Identity Revolution as she breaks down four major concepts that will, according to her, create a shift in the data and technology space.
Jul 27 2021
Discussing Early-Stage Investing in Marketing and Media Technologies with Eric Franchi
Early-stage venture capitalists face some difficult choices when selecting a winning startup. The market opportunity, management team, and viability of the concept are primary ingredients that influence investment decisions, but the complexity that stems from starting a business in a rapidly expanding and changing market, creates opportunities for big wins in a VC’s portfolio.Eric Franchi is a Partner at MathCapital, a very active and successful early-stage venture capital firm focused on the digital transformation of marketing and media. With about 45 companies in its portfolio, the firm has focused its investments in CTV, identity, commerce media, and analytics. Before MathCapital, Eric was the co-founder of Undertone, which Perion acquired for $180m in 2015.In this episode of Infutor’s Identity Revolution Podcast, Eric and host, Cory Davis, discuss early-stage investment strategy. According to Eric, when assessing a winning venture, start by getting to know the founders. Finding common understanding of their unique perspectives and learning their reasons for starting a business in that particular niche, can mitigate risk and increase the probability of success. Eric also explains why he believes the next 20 years will be better than the last 20 years in terms of the acceleration of technology in this space.
Jun 29 2021
Discussing the Positive Correlation Between External Data Sources and Successful Outcomes With Omer Har
Collecting relevant data and implementing it into business strategy is a superpower all companies want and few have mastered. Enter Mr. Omer Har, the Co-founder and CTO of Explorium. Omer and our host, Cory Davis, discuss the importance of data in today's business world with use cases including risk assessment, fraud prevention and lead scoring. As Omer explains, most companies work only with first-party data instead of focusing on data acquisition strategies. Luckily, Explorium is here to help them out."What we're about is giving them automatic access to thousands of different data sources and not only giving them the sources but also the discovery of new data sources and recommending which data will be relevant to their particular problem."
Jun 15 2021
Discussing the Future of Global Publishing With Matt Barash of Zeotap
The global market is becoming increasingly restricted and regulated. Walled gardens are dominating the web and consumer privacy is front and center in any discussion concerning the future of advertising. This level of complexity isn’t new to AdTech/MarTech, and some companies like Zeotap continue to thrive amongst the chaos and spin up innovative solutions that enable businesses to build on a nucleus of first-party data and win themselves.Matt Barash joins our host, Cory Davis, to discuss his role and experience at Zeotap. Matt is the SVP Global Publishing + Platform Partnerships at Zeotap, where he oversees all global commercial relationships with publishers and automated advertising, data, and marketing technology partners. Matt has 20+ years of experience in the space and has held leadership positions at Opera/AdColony, Forbes, and News Corp.In this episode of the Identity Revolution podcast, you'll get to hear Matt's insights about some burning topics in the industry. How can we leverage customer data without the risk of privacy invasion? Do walled gardens represent a threat to the AdTech space? And what does the future hold for media publishing?
May 27 2021
Discussing the Impact of COVID-19 on Consumer Behavior and Retail with Heidi Bailey
What does the future look like for Retail? Is traditional in-store shopping a thing of the past? According to Heidi Bailey, VP, Futures & AI at The Integer Group, people still want to visit stores. Of course, there have been shifts in consumer behavior business owners should not neglect, but embrace. In this Identity Revolution episode, our host Fred Pfeiffer and guest Heidi Bailey discuss how COVID has given a new meaning to digital connections. People have embraced the advantages of the online world, but once things go back to normal, even those who were not fans of shopping will want that physical experience. Interlocutors also talk about the importance of the data in the advertising industry. Our guest believes that brands, not agencies, should store consumer data. They also mention the future of data: once the changes to digital identifiers take hold, new products, techniques, and solutions will come into view, bringing with them new opportunities for innovation in marketing and advertising.
May 11 2021
Discussing a Future Without Third-Party Cookies with Nick Jordan of Narrative I/O
It's the end of the third-party cookie as we know it. Undoubtedly, Google is priming new strategies including the launch of FLoC (Federated Learning of Cohorts). But what is FLoC exactly, and how does it stack up to third-party cookies? Today's guest has some answers.Nick Jordan is the Founder of Narrative I/O, a data streaming platform that simplifies the buying and selling of information by eliminating the inefficiencies in data transactions. Their goal is to fuel cutting-edge data strategies, monetize valuable data assets, and power innovation and growth. With a background in computer science and broad experience in product management, Nick worked for some of the world’s largest technology companies, Adobe and Yahoo."One of my superpowers has always been able to sort of bridge between the business and the technology side. And I think as you think of data, as a subset of technology, that's become incredibly important to my career path," says our guest.In this episode of the Identity Revolution podcast, our host Cory Davis and guest Nick Jordan talk about the post-cookie era, the future of data collection, and Google's new technology advancements.
Apr 27 2021
Discussing How UID 2.0 Helps Consumers, Companies with Bill Michels
Data is an essential factor in decision-making. Companies leverage third-party software to access vital information and use them to improve their business practices. But what about identity? How do companies understand its role?Bill Michels, a GM at Trade Desk, introduces Unified ID 2.0, a "cookie sync" solution that helps different parties understand the identity of who's on their webpage. Cory and Bill discuss the vital importance of identity and how companies should leverage it to offer their content and improve their advertising practices.In this episode of the Identity Revolution podcast, Bill Michels will reveal exciting features of the UID 2.0 project and the importance of industry collaboration in its realization. Furthermore, Bill reveals predictions for the future of companies in MarTech, AdTech, and data space. Do they have a bright future ahead of them?
Mar 23 2021
Discussing the Role of Data in the Mortgage Industry with Kenon Chen
Data has become an integral part of businesses operated nowadays. Therefore, we shouldn't underestimate its power now, when most businesses have been affected by the pandemic and every resource matters. In the mortgage industry, data can be of much help. But is it enough?Kenon Chen from Clear Capital mentions the importance of incorporating big data, machine learning, analytics, and artificial intelligence (AI) in the mortgage industry. He claims that these resources can help all parties, facilitating the process of buying, renting, or valuing the property.In this episode of Identity Revolution, you will get the chance to meet our guest, Kenon Chen. He will lead you through Clear Capital's goals, focusing on the importance of using different information sources to beat the bias and other common problems that frequently arise in the mortgage industry.
Mar 16 2021
Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes
How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd. The native New Yorker, living in Chicago now, gives us insights into the possibilities of mobile marketing and the importance of SMS in the industry. Text messages enable companies to have accessible, simple 2-way communication with their customers to improve their satisfaction, trust, and loyalty.In this episode of Identity Revolution, Brian Garofola discusses the future of marketing with host Cory Davis, touching on how you can build a trusting relationship with customers through AI, machine learning, and customer data platforms. He also explains how changes in privacy policies influence the growth of permission-based marketing that will target the sphere of customers' interest.
Feb 24 2021
SafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystem
In this episode of Identity Revolution, Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory Davis, discuss the expansion of companies offering different services, tools, and analysis within the data world.
Feb 9 2021
HubSpot's Scott Brinker Discusses the MarTech Revolution
Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us?As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and pushed businesses to focus more on their digital engagement, leading to an explosion of new startups, products, and services.In this episode of the Identity Revolution podcast, Scott talks about the importance of the MarTech ecosystem in business and marketing and how customers today hold more power over brands than ever. He ultimately gives his professional outlook on hot industry topics, from the latest MarTech and AdTech trends to building in-house software (and of course, he includes some of his predictions for 2021).
Jan 25 2021
Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space
How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions. Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The coronavirus outbreak has changed how we play games, but fans are still looking for ways to stay connected with their favorite teams. In this episode of Identity Revolution, Kendall talks about the changes within the data analysis space and how customers today are being more cautious when it comes to giving their information. He also emphasizes the significance of unity between teams, especially in a crisis, such as the COVID- 19 pandemic.
Jan 11 2021
Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media
It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.Looking back on his previous experience in the industry, Dennis talks about the most important CRM components - managing and understanding attributes that can quantify and qualify a lead. “The data-driven business is all about understanding the sales funnel,” Dennis says. The more you understand certain user behaviors, the better your conversions will be.Content consumption, behavior patterns, and user habits are some of the most valuable pieces of data that companies can use to their advantage. On this episode of Infutor Data Solutions’ Identity Revolution, Dennis talks about how he and his team use content consumption to identify and build buyer personas (something you might want to try too). Furthermore, he talks about the most disruptive shifts in the data and analytics space, but also about his exciting plans for 2021.
Jan 5 2021
Using AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of Faraday
It didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions. As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI software has "made hundreds of billions of predictions for hundreds of consumer brands.""AI is really just the newest and best way to solve problems that growing companies have faced for decades," Andy says. With huge companies like McDonald's already spending $300 million on AI to help customize their menu for each customer, brands can't ignore prediction software for much longer. Using software to predict consumer behavior is becoming a necessity for modern-day consumer businesses, but there's a right way and a wrong way to approach AI. On this episode of Infutor Data Solutions’ Identity Revolution, Andy talks about how he founded a data company built on ethics (yes, it's actually possible!), what e-commerce brands can do to stay connected with customers, and how businesses can extract the most valuable data possible.
Dec 16 2020