PODCAST

Identity Revolution

Infutor

Identity Revolution is a podcast by data-driven experts that discusses all things marketing, analytics and identity. We take a deep dive into industry trends, strategies and the future of data technology.
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How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo
How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo
May 19 2022
17 mins
How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo
How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo
The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.
May 19 2022
17 mins
Using a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQ
Using a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQ
Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience.But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them.In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Katherine Strieder, the Global Chief Product Officer at MiQ, a programmatic media partner for marketers and agencies. They talk about the power of programmatic advertising, how MiQ helps their clients stand out in a saturated market, and the biggest changes in AdTech over the years.
May 5 2022
30 mins
Using CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of Innovid
Using CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of Innovid
Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.But what will the future of CTV advertising look like?In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in this transformation, and the main predictions for the future of CTV.
Apr 21 2022
24 mins
Using Data to Drive the Success of Your Business with Viva Chu
Using Data to Drive the Success of Your Business with Viva Chu
Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data, why data is at the heart of every organization, and the latest trends in data science.
Apr 7 2022
26 mins
Using Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis Commerce
Using Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis Commerce
Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends.But how can brands leverage retail media advertising to tap into user data and optimize their campaigns?In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Commerce. They talk about the future of retail media, how to spend effectively on ads, and what makes retail media ads so impactful.
Mar 23 2022
18 mins
Balancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech Lab
Balancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech Lab
The modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them?Advertisers and companies claim that user data helps them offer a better customer experience. But the truth is, it opens the door to many questions concerning internet privacy, and users don't feel confident giving out their information to third parties. At the end of the day, we're obliged to accept the cookies on each website we visit, and no one reads the fine print on pop-ups.In the newest episode of Infutor’s Identity Revolution podcast, Cory Davis welcomes Anthony Katsur, Chief Executive Officer of IAB Tech Lab. During their discussion, they get into concerns around user data and privacy online, balancing privacy and customer experience, the benefits of an ad-supported internet, and the future of data businesses.
Mar 3 2022
26 mins
Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation
Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation
With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play.But personalization goes beyond simply using your customer's name in an email or following up on their purchases.In this episode of the Identity Revolution podcast, Infutor’s host Eric Gastevich welcomes Ian Dewar, the Global Director of Consumer Analytics at VF Corporation. They discuss what personalization is all about, how customer information can help drive brand loyalty, and how to use data to understand your customers better.
Feb 17 2022
42 mins
Identity Revolution 2021 and What to Look for in the Year Ahead
Identity Revolution 2021 and What to Look for in the Year Ahead
Episode description not available.
Jan 27 2022
7 mins
Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce
Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce
Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing.But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on the emerging trends in marketing and customers' expectations.In the new episode of Infutor’s Identity Revolution, Cory Davis welcomes Marty Kihn, the SVP Strategy, Marketing Cloud at Salesforce. They get into Marty's career and life outside of work, how marketing became MarTech, and whether machines and AI can really replace the human side in the marketing space.
Jan 13 2022
20 mins
How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads
How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads
No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, it all starts with data.But consumers are more aware than ever of the value and power of their data. That's why businesses need to prepare to offer a better experience, provide more value to their customers, and keep up with the latest trends in data analytics. In this episode of the Identity Revolution podcast, our host Fred Pfeiffer welcomes Tom Cutshall, the CMO of Boss Leads.They get into customer expectations in today's data-driven world, how to consolidate privacy and build customer trust, and why consumer data is never actually free.
Dec 22 2021
24 mins
Achieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaign
Achieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaign
Providing excellent customer experience and meeting clients' needs is the number one priority for every reputable company aiming to grow. But what's the formula for seamless customer experience?First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels. In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Tony Newcome, the CTO of ActiveCampaign. Together they discuss the past, present, and future of ActiveCampaign, what distinguishes them from competitors, the importance of building meaningful relationships with customers, and the future of the MarTech/AdTech space overall.
Dec 2 2021
25 mins
How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS
How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS
A prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can't help but blur the line?If that's so, follow your passion. Be open to learning and listening. There might be some truth in the saying: ''Choose a job you love, and you'll never have to work a day in your life.''In this episode of Identity Revolution, Infutor host Cory Davis welcomes Julian Zilberbrand, EVP Advanced Media at ViacomCBS. Julian shares inspirational stories from his career and talks about his love for media, especially television. Julian and Cory also discuss the EVP Advanced Media role, the importance of connections in today's business world, and kindness as a timeless virtue.
Nov 16 2021
27 mins
How to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TV
How to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TV
Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content to an audience who cares to view it. There are few in our industry who do this better than Andy Plesser, founder and CEO of Beet TV. In this episode of Identity Revolution, Andy talks with host Cory Davis about his experiences creating video series and other media specifically for media professionals. He shares why it's crucial to identify an audience, the importance of growing and changing with your audience, and the power of video to make personal connections.
Oct 28 2021
21 mins
Using Predictive Data to Help Patients Get Healthier with Derek Rucker from Carrot Health
Using Predictive Data to Help Patients Get Healthier with Derek Rucker from Carrot Health
You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology. But somehow, data science and predictive analytics in healthcare hasn’t changed much in the last 50 years. While the technology and its applications have evolved, sources of data remain limited, with your doctor still making predictions about your future health based on what you report when you're in the office twice a year. Unfortunately, healthcare has been slow to adopt data science leveraging external sources to describe the social and environmental factors that play a massive role in consumer health outcomes.In this episode of Identify Revolution, Derek Rucker, co-founder and board member of Carrot Health, talks with host Fred Pfeiffer about technology disruptors in the healthcare industry, the shifting focus on patient privacy, and the power of predictive data to help people stop diseases before they develop.
Oct 12 2021
25 mins
Discussing CRM Strategy with the Denver Broncos’ Analyst Matt Sullivan
Discussing CRM Strategy with the Denver Broncos’ Analyst Matt Sullivan
The NFL season starts today! Of course, we're kicking off the season opener with a little chat about consumer data. After a year that was particularly challenging to the Sports & Entertainment sector, people like Matt Sullivan, CRM analyst for the Denver Broncos, had to get creative about new revenue streams and building stronger, more personalized fan experiences.For example, while it may be a blow to people who collect ticket stubs, digital tickets do more than saving paper. They contribute to the data that experts like Matt use to make decisions about everything from sponsorships to fountain drink options.In the latest episode of Identity Revolution, host Fred Pfeiffer chats with Matt about trends in sports data analysis, including the impact of COVID, sports betting, fantasy football, and social media on the Marketer’s quest for actionable data and insights. Matt even shares a few tips for anyone wanting to enter the world of CRM in sports.
Sep 9 2021
32 mins
Discussing the Data Integrity with Scott McKinley from Truthset
Discussing the Data Integrity with Scott McKinley from Truthset
All data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data.In Infutor’s latest episode of Identity Revolution, host Cory Davis chats with McKinley about the challenges presented by inaccurate data and how understanding the degrees of accuracy in your data can lead to better outcomes, something he experienced while serving as Executive Vice President at Nielsen.McKinley also talks about the importance of accuracy over scale. He also discusses how the digital revolution created an influx of availability of data and an opportunity for arbiters of accuracy, like Truthset, to contribute to data monetization in a meaningful way.
Aug 26 2021
24 mins
Discussing the impact of COVID on Lead Generation and the Home Services Space Marketing with Steve DeZara of Think Unlimited
Discussing the impact of COVID on Lead Generation and the Home Services Space Marketing with Steve DeZara of Think Unlimited
Whether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the value of data comes down to how effective you are at managing your Cost Per Lead and Return on Advertising Spend.In Infutor’s latest episode of the Identity Revolution podcast, Steve DeZara, Chief Executive Officer and Co-Founder of Think Unlimited, talks about advertising strategy pre-internet and digital marketing’s impact on the home services industry and COVID’s impact over the last 18 months.Our host Fred Pfeiffer gets a history lesson on the evolution of Luna Carpets and Steve digs deep on Think Unlimited’s technology and the future of lead generation in the Home Services industry.
Aug 12 2021
25 mins
Discussing the Future of Data, Marketing, and Ad Tech With Jess Simpson of Publicis Media
Discussing the Future of Data, Marketing, and Ad Tech With Jess Simpson of Publicis Media
Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks and architectures. In her spare time, she listens to podcasts to stay on top of her data and tech game. If you want to hear about Jess' predictions for the future of identity and tech, make sure you tune in to Infutor’s latest episode of Identity Revolution as she breaks down four major concepts that will, according to her, create a shift in the data and technology space.
Jul 27 2021
23 mins
Discussing Early-Stage Investing in Marketing and Media Technologies with Eric Franchi
Discussing Early-Stage Investing in Marketing and Media Technologies with Eric Franchi
Early-stage venture capitalists face some difficult choices when selecting a winning startup. The market opportunity, management team, and viability of the concept are primary ingredients that influence investment decisions, but the complexity that stems from starting a business in a rapidly expanding and changing market, creates opportunities for big wins in a VC’s portfolio.Eric Franchi is a Partner at MathCapital, a very active and successful early-stage venture capital firm focused on the digital transformation of marketing and media. With about 45 companies in its portfolio, the firm has focused its investments in CTV, identity, commerce media, and analytics. Before MathCapital, Eric was the co-founder of Undertone, which Perion acquired for $180m in 2015.In this episode of Infutor’s Identity Revolution Podcast, Eric and host, Cory Davis, discuss early-stage investment strategy. According to Eric, when assessing a winning venture, start by getting to know the founders. Finding common understanding of their unique perspectives and learning their reasons for starting a business in that particular niche, can mitigate risk and increase the probability of success. Eric also explains why he believes the next 20 years will be better than the last 20 years in terms of the acceleration of technology in this space.
Jun 29 2021
25 mins
Discussing the Positive Correlation Between External Data Sources and Successful Outcomes With Omer Har
Discussing the Positive Correlation Between External Data Sources and Successful Outcomes With Omer Har
Collecting relevant data and implementing it into business strategy is a superpower all companies want and few have mastered. Enter Mr. Omer Har, the Co-founder and CTO of Explorium. Omer and our host, Cory Davis, discuss the importance of data in today's business world with use cases including risk assessment, fraud prevention and lead scoring. As Omer explains, most companies work only with first-party data instead of focusing on data acquisition strategies. Luckily, Explorium is here to help them out."What we're about is giving them automatic access to thousands of different data sources and not only giving them the sources but also the discovery of new data sources and recommending which data will be relevant to their particular problem."
Jun 15 2021
19 mins