MarketPulse: Pros & Pioneers

Paul banks

Your STORY becomes your WHY.

Marketpulse is, at heart, about sharing marketing advice and support to those who are either trying to 'DIY' what they're doing, or to help those who are looking for support, to find the right partners, and ask the right questions as they outsource.

As we recorded and released season 1 (ending April 2025), we realised, that we're each of us, the product of our journey, story and vision.  That's what connects us to our 'why'.

As we launch Season 2, we're going to dive deeper into the amazing stories of our guests, to find out exactly what makes them tick - from working with Hollywood producers, to go-Karting with Lewis Hamilton, and from prison to running a £10m business, we've seen it all on our show!

If you want to hear the incredible stories of our guests, and advice on finding your own, then tune in, give us a subscribe, and please leave feedback if you enjoy the show!


Contact us at:


Email: Paul@javelincontent.com

LinkedIn: https://www.linkedin.com/in/paul-banks007/

Website: www.javelincontent.com

read less
BusinessBusiness

Episodes

Trailer - Harnessing AI for Marketing: Secrets of Business Transformation | James Martin
4d ago
Trailer - Harnessing AI for Marketing: Secrets of Business Transformation | James Martin
Enjoying the Show? Share Your Experience!Ever wondered how AI can transform your business without losing that human touch? 🔍 Our next episode of MarketPulse: Pros and Pioneers has all the answers!In our chat with James Martin, Managing Director at GainMore, you’ll learn how he’s helped businesses grow by over £100 million through clever AI strategies and process optimisation. Whether you’re curious about automating everyday tasks or want to understand how AI can boost your social proof, this episode is packed with insights. 📅 Tune in on 15th January at 15:00 UK time for an inspiring conversation on all things AI, automation, and growth.What you’ll discover:How AI can take repetitive tasks off your plate.Why automation doesn’t mean losing the human element in business.How to stay ahead of your competitors by embracing AI.Catch the full episode and subscribe now: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Get notified about upcoming episodes here: https://marketpulse.javelincontent.com/shareThanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Lights, Camera, Market: Lessons from Hollywood | Adrian Fulle
Dec 11 2024
Lights, Camera, Market: Lessons from Hollywood | Adrian Fulle
Enjoying the Show? Share Your Experience!This week’s episode of MarketPulse: Pros and Pioneers brings a special guest, Adrian Fulle, President and CEO of Good Salt Life. Adrian’s journey from Hollywood producer to marketing expert is nothing short of fascinating. For over two decades, he rubbed shoulders with some of the biggest names in the entertainment industry, producing films and commercials for global brands. Yet, at the height of his career, Adrian made the bold decision to leave it all behind for a fresh start in marketing.In this episode, Adrian dives deep into how the principles of storytelling he learned in Hollywood can be directly applied to marketing. He shares insights into how businesses can tap into neuroscience and data to create emotionally resonant brand narratives. You’ll hear about his personal encounters with celebrities, his thoughts on the balance between emotional and data-driven marketing, and how behavioural science can be used ethically in today’s marketing landscape.If you’ve ever wondered how storytelling can be a superpower in marketing, or how to adapt the hero’s journey to the customer journey, this episode will leave you with actionable takeaways. Adrian’s reflections on life, purpose, and finding happiness beyond the spotlight will also inspire anyone going through a career shift.Don’t miss out! Tune in for a thought-provoking discussion, and subscribe to the MarketPulse YouTube channel to never miss an episode!Show Links:SpotifyApple PodcastsGood Salt Life Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Trailer - Lights, Camera, Market: Lessons from Hollywood | Adrian Fulle
Dec 6 2024
Trailer - Lights, Camera, Market: Lessons from Hollywood | Adrian Fulle
Enjoying the Show? Share Your Experience!Want to know how storytelling can revolutionise your brand’s marketing strategy? 🎥 Join us for the upcoming MarketPulse: Pros and Pioneers episode with Adrian Fulle, CEO of Good Salt Life, who spent over 20 years in Hollywood before making the shift to marketing.On 11th December, Adrian will share how the iconic hero’s journey can guide your customer journey, and how neuroscience plays a role in creating more engaging campaigns. This episode is packed with valuable insights for marketers, business owners, and anyone interested in the power of narrative.Make sure to tune in on 11th December at 3pm UK time and subscribe to avoid missing this inspiring conversation: https://marketpulse.javelincontent.com/shareThanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Purpose-Driven Marketing: From Passion to Strategy | Sam Wilcox
Dec 4 2024
Purpose-Driven Marketing: From Passion to Strategy | Sam Wilcox
Enjoying the Show? Share Your Experience!In this action-packed episode of MarketPulse Pros and Pioneers, we sit down with Sam Wilcox, the founder and Creative Director at Purpose Comms. Sam shares her wealth of experience from her journalism background to running a purpose-driven marketing agency. Sam’s journey is nothing short of inspirational, and she walks us through how her passion for storytelling and ethics shaped her success in branded content campaigns for major clients like Co-op Funeralcare and Boots.Sam delves into the importance of authenticity in brand storytelling, explaining how businesses can build deeper connections with their audience by aligning their messaging with their core values. She also shares tips on how companies can embrace transparency and ethical content strategies without falling into the trap of insincerity or greenwashing.Throughout the episode, Sam offers practical advice on how small and large businesses alike can make the shift toward more sustainable and purpose-driven marketing. Whether you’re interested in understanding the power of purpose-led branding, learning about the impact of strategic content, or exploring the delicate balance between transparency and commercial success, this episode is packed with valuable insights.Don't miss out on learning how to craft marketing strategies that don't just attract attention but also create lasting brand loyalty. Subscribe now to ensure you don't miss out on future episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:LinkedIn: https://www.linkedin.com/in/sam-wilcox-03186741/Website: www.purposecomms.co.ukEmail: sam@purposecomms.co.uk Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Trailer - Purpose-Driven Marketing: From Passion to Strategy | Sam Wilcox
Nov 29 2024
Trailer - Purpose-Driven Marketing: From Passion to Strategy | Sam Wilcox
Enjoying the Show? Share Your Experience!How can you craft a brand strategy that not only stands out but also resonates deeply with your audience? Join us on 4th December 2024, when we’ll be talking to Sam Wilcox, Creative Director of Purpose Comms, on MarketPulse Pros and Pioneers.Sam’s wealth of experience in purpose-driven marketing and storytelling makes her the perfect guest to discuss how brands can create meaningful, authentic connections with their audience. We’ll cover the importance of transparency, how to avoid hollow marketing claims, and why purpose-driven content is the future of branding.Get ready for practical insights and some brilliant examples from Sam’s work with brands like Boots and Co-op Funeralcare. Tune in at 15:00 UK GMT on 4th December 2024 and subscribe now so you don’t miss it: https://www.youtube.com/@marketpulsepodcastThanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Food, ADHD, and Marketing | Jeremy Jacobs
Nov 27 2024
Food, ADHD, and Marketing | Jeremy Jacobs
Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we're joined by entrepreneur and marketing expert Jeremy Jacobs, who shares his unique journey from founding a bakery to creating multiple thriving businesses. Jeremy brings a refreshing perspective to the conversation as he candidly discusses the role of ADHD in entrepreneurship and how he uses his own experiences to coach other business owners towards success.Jeremy is the founder of Cookie Jar, a business consultancy, and Corn Cobs, a paid media advertising agency. His track record in digital marketing includes managing campaigns for renowned brands like ASOS and BMW. In this episode, he dives into the pivotal moments that shaped his career, including the decision to close his bakery, Raise Bakery, and how that experience led to a profound realisation about balancing personal well-being with business growth. Listeners will hear Jeremy break down the complexities of marketing for small businesses, including the power of paid search and digital advertising, as well as some surprising truths about why certain marketing strategies fail. He also tackles misconceptions surrounding neurodiversity in entrepreneurship, offering actionable advice on how to build a business that works with, not against, your brain.This episode is packed with lessons on managing mental health while running a business, the importance of community support, and the role of creative branding in scaling a company. Whether you're a business owner struggling with focus or a marketer looking for new strategies, Jeremy's candid advice will provide valuable takeaways for everyone. Subscribe to MarketPulse and never miss an episode: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Trailer - Food, ADHD, and Marketing | Jeremy Jacobs
Nov 22 2024
Trailer - Food, ADHD, and Marketing | Jeremy Jacobs
Enjoying the Show? Share Your Experience!How can entrepreneurs with ADHD build successful businesses while managing their well-being? Jeremy Jacobs joins us on MarketPulse to share his story, from founding Raise Bakery to running two digital marketing agencies—Cookie Jar and Corn Cobs. Along the way, he’s helped brands like ASOS and BMW scale through paid media strategies.We’ll cover topics like optimising paid media on a budget, why cold outreach doesn’t work anymore, and how to create a work rhythm that fits your unique needs. If you’re an entrepreneur, this episode is packed with valuable insights that could change how you approach both business AND marketing.Join us on 27/11/24 at 15:00 UK GMT for the full episode, and subscribe here: https://www.youtube.com/@marketpulsepodcastThanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
CFO Secrets: Financing Your Marketing Dreams 💡 | Paul Whitley
Nov 20 2024
CFO Secrets: Financing Your Marketing Dreams 💡 | Paul Whitley
Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we’re joined by Paul Whitley, a seasoned Chief Financial Officer and business transformation expert. With over 30 years of experience spanning industries like retail, SaaS, and manufacturing, Paul has helped companies scale exponentially. But today, we dive deep into how marketing and finance intersect in powerful ways.Paul shares his insights on aligning financial planning with marketing goals, shedding light on how businesses can fund their marketing efforts effectively without jeopardizing growth. Whether you're a small business trying to stretch your marketing budget or a fast-growing company looking for the next big investment, Paul’s wisdom on ROI-based decision-making is invaluable.But that's not all. You'll also learn about the rising importance of fractional CFOs and how they can help your company stay agile while maintaining financial discipline. Paul's wealth of experience also touches on technology trends, the power of AI in marketing, and the benefits of networking for long-term success.Don’t miss this episode if you're looking to balance financial prudence with ambitious marketing goals. Subscribe now to stay ahead with cutting-edge insights from market leaders: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Paul Whitley's LinkedIn Profile: https://www.linkedin.com/in/paulwhitleyC-Suite Support Website: https://www.c-suitesupport.comPaul Whitley's Email: pwhitley@c-suitesupport.com Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Leadership Lessons & Marketing Mess-Ups: Finding Balance | Clayton Drotsky
Nov 13 2024
Leadership Lessons & Marketing Mess-Ups: Finding Balance | Clayton Drotsky
Enjoying the Show? Share Your Experience!Join us for an exciting episode of MarketPulse Pros and Pioneers as we sit down with leadership expert Clayton Drotsky, founder and director at Growth Crew Limited. With over 16 years of hands-on leadership experience, Clayton has navigated the challenging world of global contact centres and transformed leadership practices with a focus on building inclusive, engaging environments.In this episode, Clayton shares his journey from a humble start to managing large teams and discovering the essence of great leadership. You’ll learn about the struggles many new leaders face, including self-doubt, burnout, and the fear of not knowing enough. Clayton reveals his own early mistakes and how mentorship played a crucial role in reshaping his leadership style.We’ll dive deep into how Clayton’s unique approach to coaching and mentorship helps future leaders unlock their potential. From practical insights on overcoming personal barriers to actionable tips on retaining top talent, this episode is packed with valuable advice that you won’t want to miss.If you’re interested in learning how to transform your leadership potential and make a meaningful impact in your organisation, this episode is a must-watch.Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Trailer - Leadership Lessons & Marketing Mess-Ups: Finding Balance | Clayton Drotsky
Nov 8 2024
Trailer - Leadership Lessons & Marketing Mess-Ups: Finding Balance | Clayton Drotsky
Enjoying the Show? Share Your Experience!How can you successfully reach senior leaders in specialist niches? 🚀 Exciting news! In our next MarketPulse Pros and Pioneers episode, we’re thrilled to welcome Clayton Drotsky, founder of Growth Crew Limited and leadership expert with 16 years of experience in global contact centres. If you’re looking to sharpen your leadership skills, this episode is for you.Clayton dives into his journey from a struggling new manager to an expert mentor, sharing key tips on overcoming self-doubt, building strong team cultures, and navigating leadership challenges.  You’ll also hear actionable advice on how to thrive as a leader in today’s business landscape.Don’t miss this episode! 📅 Mark your calendars for 13/11/24 at 3 PM UK Time.👉 Subscribe now to watch: https://www.youtube.com/@marketpulsepodcastThanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Connect to Grow 🎯  | Jane Bayler
Nov 6 2024
Connect to Grow 🎯 | Jane Bayler
Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we dive deep into the world of brand strategy and growth with Jane Bayler, the mastermind behind the Smart Connector. With over 15 years of experience in media and entertainment, Jane has developed high-impact campaigns for global brands such as British Airways and Coca-Cola. She shares her journey of transforming a flatlining brand identity business into a £6 million success before selling it to Interpublic.Throughout the discussion, Jane opens up about the strategic decisions that led to this growth and offers invaluable advice for business owners looking to do the same. She highlights the importance of aligning your brand with a clear customer persona and discusses the significance of simplicity in messaging. Jane also reveals some of the misconceptions around marketing and brand-building that often trip up businesses.Jane’s insights are not just for large corporations—she explains how small and medium-sized businesses can apply the same principles of branding and marketing to make their mark.  The episode is packed with actionable advice, from understanding your ideal customer to developing a powerful, consistent message that resonates. Jane also introduces the Smart Connector program, aimed at helping businesses and entrepreneurs foster impactful relationships that drive growth.Don’t miss this episode to learn how to simplify your message, connect with your audience, and take your business to the next level.Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Trailer - Connect to Grow | Jane Bayler
Nov 1 2024
Trailer - Connect to Grow | Jane Bayler
Enjoying the Show? Share Your Experience!How do you scale a brand from £1 million to £6 million? Jane Bayler did just that. 📈On 13/11/24, MarketPulse Pros and Pioneers welcomes Jane to share the exact strategies she used to take a business from flatlining to thriving. Whether you're a small business or just looking to grow your brand, this episode is packed with actionable insights. What you’ll learn:How to develop a messaging strategy that sticks 🏆The role of customer profiling in marketing success 🕵️‍♂️The marketing tactic Jane thinks is holding businesses back 🛑Join us on 13/11/24 at 15:00 UK GMT and learn how to build a brand that stands the test of time.Subscribe to MarketPulse and never miss an episode: https://www.youtube.com/@marketpulsepodcastThanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
AI & Marketing Magic: Revolutionising Traffic with Tech 🧙‍♂️ | Maciej Broniszewski
Oct 30 2024
AI & Marketing Magic: Revolutionising Traffic with Tech 🧙‍♂️ | Maciej Broniszewski
Enjoying the Show? Share Your Experience!In this exciting episode of MarketPulse: Pros and Pioneers, host Paul Banks sits down with Maciej Broniszewski, co-founder and CEO of Workplace Sp. z o.o., to discuss the fascinating intersection of AI, business growth, and international market expansion. With over 15 years of experience in industrial tools, logistics, and finance, Maciej brings unique insights into how AI can transform the way companies, particularly Polish businesses, expand into new markets like the UK.Maciej shares his journey from working as CFO in the industrial tools sector to embracing the world of AI, where he now educates businesses on integrating AI to streamline processes and drive growth. He offers an in-depth look at the challenges Polish companies face in entering the UK market and why understanding cultural and business differences is critical to success. His focus on combining AI with human expertise is a game-changer for businesses looking to scale efficiently and effectively.Throughout the conversation, Paul and Maciej explore practical ways businesses can use AI agents to automate tasks while still maintaining a human touch. Listeners will also learn about the pivotal role long-term marketing strategies play when entering international markets, and the importance of aligning your message to resonate with local business cultures.Tune in for key insights into AI-driven marketing strategies, business expansion, and the future of AI in both personal and professional spaces. You don’t want to miss this transformative episode!Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Find out more about Javelin Content Management, and how we can help YOU repurpose your long form video at www.javelincontent.comPaul 'The Banksy of LinkedIn' Banks, our host: www.linkedin.com/in/paul-banks007Maciej Broniszewski on LinkedIn: https://www.linkedin.com/in/maciejbroniszewski/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Trailer - AI & Marketing Magic: Revolutionising Traffic with Tech 🧙‍♂️ | Maciej Broniszewski
Oct 25 2024
Trailer - AI & Marketing Magic: Revolutionising Traffic with Tech 🧙‍♂️ | Maciej Broniszewski
Enjoying the Show? Share Your Experience!Hey everyone, it’s Paul Banks, and this week on MarketPulse Pros and Pioneers, we’re diving into AI and how it’s revolutionising business across borders!I’m sitting down with Maciej, co-founder and CEO of Workplace, to unpack the challenges Polish companies face when breaking into the UK market, and how AI is not just a trend—but a tool you can’t afford to miss out on. In this episode, you’ll learn:How AI agents can save your business time and moneyThe key to bridging the gap between Polish and UK business culturesAnd why AI is your next big step in global business growth!Whether you’re a small business owner or a growing brand looking to expand, this episode is packed with tips that you can implement right away.So hit that subscribe button and don’t miss out on this exciting conversation, airing on the 30th of October at 3 PM UK time.Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Funnels, Fumbles, and Fixes: The Ultimate Marketing Guide 🛠️ | Erika Herman
Oct 23 2024
Funnels, Fumbles, and Fixes: The Ultimate Marketing Guide 🛠️ | Erika Herman
Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, Paul sits down with Erika Herman, founder and CEO of LeverEdge Consulting, a marketing expert with over 20 years of experience in copywriting and strategy. Erika shares how her unique background in wellness, nutrition, and marketing shaped her expertise, enabling her to create highly effective, data-driven marketing strategies that skyrocket leads and sales.Erika discusses her personal journey and dives deep into the key marketing tactics she uses to help businesses break through growth ceilings. One key takeaway is her four-part system for creating irresistible offers, generating leads, and nurturing prospects to convert them into loyal customers. Learn how long-form content, lead generation, and nurturing can transform your business and build long-lasting customer relationships.This episode is a must-listen for any business owner or entrepreneur looking to refine their marketing approach, especially if you’re hovering between $100,000 and $500,000 in revenue. Erika explains how to use data to break through that barrier and achieve scalable success. If you want to cut through the marketing noise and find strategies that work for your business, this conversation is packed with valuable tips and advice.Don’t miss out on Erika’s expert insights and the invaluable lessons learned from her years in marketing. Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Erika Herman on LinkedIn: https://www.linkedin.com/in/erikarherman/ LeverEdge Consulting: https://leveredgeconsulting.com/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Empathy in Marketing? 👀 | Paul Warren
Oct 16 2024
Empathy in Marketing? 👀 | Paul Warren
Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we're joined by Paul Warren, a 30-year veteran of the graphic design and web performance space, and founder of Making Websites Better. Paul brings a wealth of experience in the world of digital marketing, having weathered economic downturns and industry shifts. Starting his career in graphic design, Paul learned early lessons in resilience when a flood and a global economic crash tested his first print company. His journey from overcoming those challenges to launching a web performance agency, rooted in empathy and smart thinking, is one you don’t want to miss. We'll explore how Paul’s commitment to honesty and empathy led him to rethink digital marketing and web design, aligning his business values to build stronger connections with clients. Paul also dives into how businesses can adapt to uncertain markets, and why resilience and flexibility are key to long-term success. Additionally, we delve into the surprising trends ahead for digital marketing—particularly the rise of AI and the potential for personal AI assistants to change how consumers interact with marketing. Paul explains how empathetic marketing can help brands focus on building trust and delivering real value. Finally, you'll learn why failing fast and experimenting with small, measurable campaigns can help businesses make smarter marketing decisions. Don't miss the practical advice, real-world insights, and future-facing strategies Paul shares in this episode!Subscribe now to catch all this and more at: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Paul Warren on LinkedIn: https://www.linkedin.com/in/paul-warren-uk/ Making Websites Better: https://www.makingwebsitesbetter.com/  Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Trailer: Empathy in Marketing? 👀 | Paul Warren
Oct 11 2024
Trailer: Empathy in Marketing? 👀 | Paul Warren
Enjoying the Show? Share Your Experience!📢 New Episode Coming Soon! 📢Join us on 16/10/24 at 15:00 UK GMT for an insightful chat with Paul Warren, founder of Making Websites Better. In this episode, Paul shares his incredible journey from graphic designer to running a successful web performance agency.Expect to learn:The power of empathy in marketing and why it’s essential for success.How businesses can stay resilient through tough economic times.A glimpse into the future of marketing with AI and personal assistants.If you're looking to sharpen your marketing strategies and take your business to the next level, this is a podcast you won’t want to miss! Make sure to subscribe to MarketPulse Podcast on YouTube and all major directories at https://marketpulse.javelincontent.com/share.Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.
Social Success Secrets: LinkedIn Edition | Chris Reeve
Oct 9 2024
Social Success Secrets: LinkedIn Edition | Chris Reeve
Enjoying the Show? Share Your Experience!In this special edition of MarketPulse: Pros and Pioneers, we welcome back digital marketing expert Chris Reeve, known for his transformative social media strategies. Chris is an experienced digital strategist who has helped businesses across the globe dominate their space, particularly through the LinkedIn platform.This episode digs deep into why LinkedIn is a goldmine for organic content and how businesses, whether established or just starting out, can harness the power of video to grow their audience. Chris shares insider secrets on how to take advantage of LinkedIn’s new vertical video feed, explaining why now is the time to start posting video content.If you’ve ever been hesitant about video, or if LinkedIn has felt like an overwhelming platform, Chris offers practical advice on starting your journey—from setting up a content strategy to sending personalised video messages that convert prospects into clients. He also uncovers the shift towards authentic content and why showing vulnerability on LinkedIn could be the key to building trust faster than ever before.Whether you’re a LinkedIn novice or a seasoned user, this episode is packed with actionable tips to help you boost your visibility and connect with your target audience in a more meaningful way.Don’t miss out on this deep dive into LinkedIn’s secret sauce for success! Subscribe now to MarketPulse for more episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1. Show Links:Reeve Social Media: https://www.reevesocialmedia.co.uk/Chris on LinkedIn: https://www.linkedin.com/in/chrisreevo/Previous Episode on YouTube: https://youtu.be/tB25x1FQgZI Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.