Feb 23 2023
Melissa Burdick is an innovative Business Strategist and E-commerce thought leader, with almost two decades of ecommerce experience. In 2018 she co-founded Pacvue, an enterprise platform for E-commerce advertising, sales, and intelligence. Pacvue helps brands and sellers to grow their business across Amazon, Walmart, Instacart, and other marketplaces. Previously, Melissa had a decade of success working at Amazon, where she helped launch the Consumer Packaged Goods retail business on Amazon.com. She Joined Amazon Media Group at inception, launched the first vendor display ad and helped monetize Amazon’s programs such as Family, Student, Prime, Studios, and Fresh. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyalty -- the leading retail loyalty and customer engagement system. 3 million happy shoppers around the world use Spark systems today.