Michael Zakkour is the Founder of 5 New Digital, a global retail and digital consulting firm with offices across the U.S., Europe, and Asia. He has worked with hundreds of companies on their retail, eCommerce, marketing, technology, and international growth strategies for more than 25 years. Additionally, Michael is one of “Rethink Retail’s 2022 Top 100 Retail Influencers," the author of two Amazon bestsellers, “The New Retail” and “China’s Super Consumers,” and a 5-time “Alibaba Global Digital Influencer.”

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