The Lifestyle Business Sweet Spot

Stevie Dillon

This podcast is dedicated to helping ambitious current and aspiring digital course creators hit the Lifestyle Business Sweet Spot™ – making 250k+ in profit, working 5 hours a day with a lean, remote team and a simple business model that prioritises deep impact and happiness over relentless scale. From start to finish? It’s a three to five year journey – and truly? It’s oh so worth it. This is the podcast for you if you’re intelligent, ambitious and you want more – but you prioritise time, freedom and happiness over relentless scale at any cost. You’re a dreamer, yes — but we’re also a doer, and you’re willing to do the damn work to get there. You’re infinitely capable and wildly committed. You crave freedom, impact and to make a ding in the universe. We cover all things online business, and specifically? Online courses, creating a profitable lifestyle business over relentless scale at any cost, becoming a thought leader, authority and micro celebrity in your space through marketing, social media and podcasting, building wealth as an online business owner, lifestyle design and more. We’re for impact. We’re for freedom. We’re for course creators. Let’s make waves. read less

1 Million Downloads, 20k Subscribers and 17k Instagram | Organic Reach Secrets for a Highly Profitable Business
5d ago
1 Million Downloads, 20k Subscribers and 17k Instagram | Organic Reach Secrets for a Highly Profitable Business
Our Launch Your Wildly Successful Podcast course is currently available for $200US off until THIS Friday! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).Who needs to get more eyeballs on their business without spending a cent?*Everyone raises hand*It's critically important, and even more so RIGHT NOW. Attention is currency, and the more you are able to command it, the more competitive you will be in the marketplace. From the very start of our business, we have relied heavily on organic strategies to grow our business. The power of doing so?1) Increased Profit Margins: Having an organic audience means you can spend less on paid advertising -- meaning higher profit margins for your business. 2) Higher Conversion Rates: Organic traffic converts at a higher rate than paid traffic, because there is a "know, like and trust" factor. 3) Fuels Paid Traffic: Having a paid strategy alone is no longer recommended even by paid ad agencies; complementing your paid ad traffic strategies with organic reach strategies helps to warm those leads up to "stick" and convert.4) Avoid Commoditisation: A strong organic reach strategy combined with thought leadership content means that you can differentiate from others in your space and avoid your business becoming "commoditised". People will want to work with YOU specifically rather than just any coach, course creator, etc. This also means the ability to NOT need to compete on price. In this episode, we discussed:✔️ Give More Than You Think;✔️ Have a Broadcast Channel;✔️ Share Your Unique Perspective;✔️ Create Your Dream 100;✔️ DM New Followers;✔️ Searchable Content;✔️ Focus On It;✔️ And MORE!------Here’s a few ways I can help you:1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/183
[Podcast Best Of] Building Authority and Becoming a Micro Celebrity in Your Niche
6d ago
[Podcast Best Of] Building Authority and Becoming a Micro Celebrity in Your Niche
Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).Tough love-bomb 💘💣 Without authority, you will find it incredibly tough to sell.And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that.Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online.If you want a sustainable business online, you can’t simply show up and start selling and expect for people to flock through the door. If you want an expert business, in which people look up to you as a thought leader and want to follow your processes to achieve the transformation promise of your course? You NEED authority, and authoring content. Well, it’s a complete non-negotiable.For our last Podcast Best Of episode, we revisit five tips for building authority and becoming a thought leader in your niche:1️⃣ Commit to a Core Content Channel2️⃣ Take a Stand and Stake Your Ground3️⃣ Be Consistent AND Consistently Awesome4️⃣ Build Multiple Touchpoints5️⃣ Create Micro Content------Here’s a few ways I can help you:1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/156
[Podcast Best Of] Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)
Jan 26 2023
[Podcast Best Of] Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)
Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).Next up in our Podcast Best Of session, we revisit Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)!Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost singlehandedly responsible for 40% of enrolments into our Launchpad program, and for the remaining 60% it is a significant warm up strategy for people who “found” us through other means. We know, because we ask.In this throwback  episode, I am going to give you a behind the scenes breakdown of the exact impact that podcasting has had on our business, how you can expect it to impact your business if you were to start one, and what I would do differently if I was starting out today.✔️  Who Is Podcasting Best Suited To?✔️  What Role Does a Podcast Play in Your Content Marketing Strategy?✔️  What Tangible Impact Has Podcasting Had on Our Business?✔️  Would We Still Start a Podcast Today?✔️  What Would I Do Differently If I Was Starting Out Today?------Here’s a few ways I can help you:1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/157
[Podcast Best Of] Our Podcast Makes Us $8,300 an Hour -- Here's How
Jan 24 2023
[Podcast Best Of] Our Podcast Makes Us $8,300 an Hour -- Here's How
Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).First up in our walk down memory lane, we revisit for Podcast Best Of how our podcast makes us $8,300 an hour!“I don’t have TIME to start a podcast...”“The tech is overwhelming, I don’t know where to start...”“But what if I run out of topic ideas?”If you’ve EVER considered starting a podcast, it’s likely that one of these “buts” have stopped you dead in your tracks. And, I get it.In a world where we’re all frantically trying trying to run a business, maintain a social life, juggle family, drink enough water, text everyone back, stay sane, survive and be happy (PHEW), adding another ‘thing’ to the list can feel like the actual definition of insanity.Plus, you need a mic, you need to learn how to edit, and -- sure you could probably Google it but every time you do -- it feels like you’re drinking water from a fire house. Not to mention the imposter syndrome that creeps in every time it enters your mind like, "Who am I to start a podcast?” Says your mean girl/guy brain."Why ME?! What if I run out of ideas? Do I even KNOW enough to create a podcast each and every week?"In this throwback  episode, you’ll learn why you need to kick all of the “buts” currently holding you back to the curb and go all in on what will likely become the single biggest ROI marketing activity you do in your business.✔️  Our Podcast SAVES Us Time (Our Three Hour/Month Podcast Workflow);✔️  Podcasting Makes Social Media Easier;✔️  The Tech is Dead Easy;✔️  And MORE!------Here’s a few ways I can help you:1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/158
Our BRAND NEW '5-Hour a Week' Marketing Plan: Revealed
Jan 23 2023
Our BRAND NEW '5-Hour a Week' Marketing Plan: Revealed
Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!). No one wants a marketing plan, but EVERYONE wants to make more money, right? And even more so, they want to do it in a way that doesn't mean posting 132 Instagram stories, labouring for hours over their next Instagram post, wasting precious time trying to come up with content ideas and dropping BIG money on ads with no ROI to show for it -- right? And that, my friends, is the power of a simple, powerful marketing plan. So, let's breakdown the process we used inside of our own business this year to build out a marketing plan in an hour, and to then spend no more than 5 hours a week making it come to life. This is the strategy we will be using to further establish our authority and go-to status in our industry, to ensure that we are attracting perfect fit clients into our business and to create a bulletproof attraction system that brings BOTH new people into our ecosystem and primes the ones already in it to purchase from us. You ready? In this episode, we discussed:✔️ Where a Marketing Plan Sits in the Full Ecosystem;✔️ Front-End Marketing Is Only One Component;✔️ Data Focused;✔️ Our Chosen Marketing Channels;✔️ KPIs;✔️ Workflow;✔️ And MORE!------Here’s a few ways I can help you:1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/182Join the Legacy Waitlist at www.thecoursecartel.com/legacy to get an invitation to our private training happening in Feb 2023.
Why Your Brand Power Will Carry You Through Tough Financial Times (And How to Grow Yours)
Jan 16 2023
Why Your Brand Power Will Carry You Through Tough Financial Times (And How to Grow Yours)
Want to create custom, bespoke and BEAUTIFUL delivery experiences for my students to separate me from others in the industry, AND to create beautiful sales pages and assets to boot, too? KLEQ is an "all-in-one" course platform that is completely customisable from a design perspective, and enables you to create an ENTIRELY bespoke student experience for your courses and programs that look COMPLETELY unique to you. For just a few days, the KLEQ team are offering a $1 trial for 30 days, and (wait for it) 50% OFF your first five months. Check out KLEQ here!Brand power is the sum of all of the elements that make up the strength of a business or person’s brand and how they are perceived in the eyes of prospects.It influences someone's decision to buy heavily... and in some cases, FAR MORE than the actual sales process, funnel or launch event set up to make sales.There could be two people or businesses with identical launch events, or evergreen funnels, or sales call processes... and they would experience SIGNIFICANTLY different conversion rates (which is the percentage of leads that purchase) on account of their brand power. The good news? Is that brand power is something that you BUILD, not some ethereal quality that one either has or doesn’t have. Here’s some ways you can increase your brand power. Investing time and energy into this process is one of the most important things you will do. It doesn’t have “direct ROI”; you can’t measure it in a spreadsheet and it’s still one of the highest ROI activities you will ever undertake.In this episode, we discussed:👉🏻 Podcasting and Core Content;👉🏻 Top Notch Design;👉🏻 Proximity;👉🏻  When to increase your Brand Power;👉🏻 And MORE!------Here’s a few ways I can help you:1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/181
Advanced Strategies for Growing Your Online Course With John Lint, KLEQ
Jan 9 2023
Advanced Strategies for Growing Your Online Course With John Lint, KLEQ
Important! Join the waitlist for Legacy (there are two tiers when it launches early next year) and get an invitation to our free private training in February.There are two ways to win at online business.One? Brute force. “Hustling” all of the hours. A focus on “being productive”. Being a good little “worker bee” and working long, hard hours to elbow your way into the success that you so desire..The other? Working “smart”. Focusing on EFFICIENCY over productivity. Setting up structures, systems and automations to create a high profit margin digital business without a big team or long hours. Building out customer lifetime value and increasing average order value to make MORE money with FEWER sales, reducing complexity and allowing you to serve your people deeply and get (handsomely) compensated for it.I know which I’d rather. In today’s podcast episode, we speak to John Lint. John is the founder of “all in one” online course software KLEQ. KLEQ is an incredibly powerful tool that allows you to work efficiently, to automate and streamline your online course processes, to save BIG on individual software subscriptions and to implement SMART strategies for making MORE profit without more hustle or needing a huge volume of leads and sales. (And P.S. For the next few days, they are inviting you to trial it for just $1 and - if you like it - to stick around for another five months at 50% off). In this episode, John and I talk about how to think SMART about your digital course business, and how the right tools can assist you to build out a simple, powerful business with a focus on profit. And even better? To do it without “hustle”, stress or complexity. In this episode, we discussed:👉🏻 Why the software you invest in matters (and how to choose wisely); 👉🏻 Strategies for generating more leads after your first launch (without needing a huge email list to sell);👉🏻 Ways to segment your audience to increase your conversion rate and profit;👉🏻 How to make more from every sale;👉🏻 And MORE!------Here’s a few ways I can help you:1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!) Full show notes for this episode can be found at:https://thecoursecartel.com/180
2022 Year in Review - A Business, a Baby and a Rebrand, Oh My!
Dec 21 2022
2022 Year in Review - A Business, a Baby and a Rebrand, Oh My!
Important! Join the waitlist for Legacy (there are two tiers when it launches early next year) and get an invitation to our free private training in February.----A business, a baby, a rebrand, oh my! 2022 has been big, beautiful and bloody tough at times.In today's podcast episode, we are digging into this year's year in review, something that I do every year and which gives me an opportunity to reflect on the year. In this podcast, we cover:👉🏻 Having a Baby 👉🏻 Rebranding the Business👉🏻 Operational Elegance👉🏻 Space👉🏻 The Mental Load👉🏻 Ghosting👉🏻 Time With Babies👉🏻 Launching TWO New Offers At Once👉🏻 Investing and Building Personal Wealth👉🏻 Travel👉🏻 Impact------Here’s a few ways I can help you:1. It's time to deck the halls with the tools you need to start 2023 STRONG! Get a mini-MBA in online marketing at a festive fraction of the price with the Holiday Bundle. Save this holiday season with the best value bundle on the internet with 12 months of access. Get your $99 Holiday Bundle here.2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023. 3. Are you ready to create, launch and scale your flagship digital course in 2022? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/179
The Six Phases of Building a Course Business to the Lifestyle Business Sweet Spot
Dec 14 2022
The Six Phases of Building a Course Business to the Lifestyle Business Sweet Spot
The journey from brand new digital course creator to what we like to call the "Lifestyle Business Sweet Spot" -- earning $250k+ in profits, working 5-hour days with a clear calendar and a lean, remote team -- involves a number of distinct "seasons" and phases. As much as the online course industry would love to have you believe that you can launch an online course or program, put it on evergreen and sip margaritas on the beach, it doesn't quite work that way. The good news? It's SO possible for you. The real talk, though? It involves grit, resilience and perseverence. You've gotta be good (and dedicated.) And it requires a few years of work SO THAT you can live the way that most others want to. If it was easy, everyone would do it. In today's podcast episode, we are defining exactly what we mean by a "Lifestyle Business", and the several phases you need to move through as a current or aspiring digital course creator before you hit what we like to call the "Lifestyle Business Sweet Spot". This week is officially my fifth year in business, and it's only NOW that I am beginning to live in the Lifestyle Business Sweet Spot. And so, I will colour the episode with my own unique experiences so you can learn from someone a few steps ahead. Let me tell you -- it's all so worth it. And at the same time, one thing I know for sure is that not everyone is cut out for it. This podcast episode might help you to decide whether YOU are. In this podcast, we cover:1️⃣ Phase One: The Starting Line2️⃣ Phase Two: "Build" Season3️⃣ Phase Three: "Refine" Season4️⃣ Phase Four: "Operational Elegance" Season5️⃣ Phase Five: "Sophistication" Season6️⃣ Phase Six: The Sweet Spot------Here’s a few ways I can help you:1. It's time to deck the halls with the tools you need to start 2023 STRONG! Get a mini-MBA in online marketing at a festive fraction of the price with the Holiday Bundle. Save this holiday season with the best value bundle on the internet with 12 months of access. Get your $99 Holiday Bundle here.2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 16 for 2023 Launch.3. Are you ready to create, launch and scale your flagship digital course in 2022? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)Full show notes for this episode can be found at:https://thecoursecartel.com/178
How Helena Made $30k in the Last Days of Her First Launch
Dec 8 2022
How Helena Made $30k in the Last Days of Her First Launch
Newsflash: Becoming a successful business owner (course creation included) takes courage, tenacity and grit.Helena Nikola, founder and creative director of Helena Nikola Interior Studio and Home Done Differently, is a Perth-based interior architect and designer creating multi-layered and emotive homes with her signature flourish of élan.The way Helena took learnings from her first launch to pivot into a $30k launch on the final day is proof of that (not to mention? Her launch ALSO cascaded into several HUNDRED thousand dollars for her service business too - wild).Would you like to know how Helena Nikola made $30k in the last days of her first launch?In this podcast, we cover:👉🏻 The catalyst for Helena wanting to creating a flagship online course; 👉🏻 Helena walks us through the process of lead generation and how she begun with no email list and a brand new Instagram account; 👉🏻 Late nights, tears and re-writing her webinar and how Helena went all in to make $30,000 in her first launch of Home Done Differently;👉🏻 The strategies Helena used to beat her mindset blocks and how she intuitively identified the gaps and opportunities to give her absolute all; 👉🏻 And MUCH more! More about our Guest, Helena Nikola:Find Helena on Instagram here: www.instagram.com/home_done_differentlyCheck out Helena's websites at:  hnis.com.au + https://www.homedonedifferently.com.auFind free step-by-step resources to select your perfect white paint and  to create perfect finishes and colour palettes for your home: https://www.homedonedifferently.com.au/free-resources------Here’s a few ways I can help you:1. DOORS TO LAUNCHPAD CLOSE TODAY! Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. 2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 16 for 2023 Launch.3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!Full show notes for this episode can be found at:https://thecoursecartel.com/177
How Mathilde Has Built a Thriving Evergreen Course Business Without Launching in a Non-Business Niche
Dec 6 2022
How Mathilde Has Built a Thriving Evergreen Course Business Without Launching in a Non-Business Niche
"I want to create a digital course but I hate the idea of launching or showing up live!""I'd love a successful course but I have a little one and I'm time poor!""I'm not in a business niche.. do hobby courses even make money?""I hate social media - can I still create a successful course?"If you have asked yourself ANY of these questions or had ANY of these thoughts, this episode with the lovely Mathilde Kien is MADE for you!Mathilde is a French teacher and podcaster. She's the host of the French Made Easy podcast with over 2 million downloads (and counting.) She helps thousands of beginners speak French clearly and confidently from the comfort of their homes through her podcast and online courses.In today’s podcast episode, we delve into how our Launchpad client Mathilde came into the program with an established course business, grew her evergreen webinar opt-in page conversion to 67% and how she fits course creation and Launchpad in around her young family. Here’s what we covered:👉🏻 Mathilde's experience creating her flagship course by herself vs within Launchpad; 👉🏻 What led her to finally take the leap to join Launchpad; 👉🏻 How Mathilde grew her Evergreen Webinar Opt-In page conversion to 67% and tripled her foundation round student goal;👉🏻 How Mathilde fit course creation and Launchpad in around her young family;👉🏻 Why Mathilde hasn't been on Instagram in over 1.5 years;👉🏻 The continual evolution and refinement required to be an effective course creator;👉🏻 And more!------Here’s a few ways I can help you:1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 16 for 2023 Launch.3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!Full show notes for this episode can be found at:https://thecoursecartel.com/176
How Victoria Has x4-ed Her Ad Spend and Made $15k Within Months of Launching Her First Course
Dec 5 2022
How Victoria Has x4-ed Her Ad Spend and Made $15k Within Months of Launching Her First Course
If you've ever coasted along, unsure when to finally take the leap and REALLY make the most of your life, Victoria's story will hopefully inspire you to get started without it taking a significant health event to put everything into perspective. In 2020, Victoria had a health scare that forced her to reprioritise the things that really mattered in her life and to finally make the waves of impact in the leadership space that would make a real difference.Victoria Brown helps new and emerging leaders bust through all the leadership BS, and become please-let-me-work-for-you baddie #bosses. After an 18 year career working on incredible brands (like Air New Zealand, Village Roadshow, BBC and Swarovski) where she has led amazing teams and worked with jaw-dropping talent all over the world, Victoria obsessed with helping new leaders who want to do things differently. Her business Brighten Project offers leadership coaching and team development for leaders who want to smash through ceilings and achieve epic things.In today’s podcast episode, we delve into how our Launchpad client Victoria used her incredibly successful career and determination to create a better future for upcoming leaders and how her course Epic Self Leadership Program propels forward her mission.Here’s what we cover:👉🏻 All things Victoria, her vast incredible 18-year career and what led her to create her digital course;👉🏻 What caused the pivot for wanting to create a flagship course?👉🏻 The beginning of Victoria's Launchpad journey;👉🏻 The impact Victoria's digital course and Launchpad has had on her life and business;👉🏻 What advice would you give someone who is thinking about joining Launchpad?👉🏻 The realisation that Victoria now feels completely aligned and lit up by the work she is doing.More about our Guest, Victoria Brown:Follow Victoria on Instagram: https://www.instagram.com/brightenproject/Learn how to crush your new leadership role with her 5-step checklist to help you build confidence and clarity in your new leadership role: https://www.brightenproject.com/newleaderchecklistoptin------Here’s a few ways I can help you:1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 16 for 2023 Launch.3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!Full show notes for this episode can be found at:https://thecoursecartel.com/175
How Lucy the Lawyer Made $20k in Her First Lazy Launch
Dec 4 2022
How Lucy the Lawyer Made $20k in Her First Lazy Launch
If you've ever felt like your industry has too many rules or regulations to create an online course, that you don't have the time or that it's all too hard - you need Lucy in your life.Lucy Percy  is an expert estate planning lawyer, and the founder of online law firm Head and Heart Estate Planning. Around  the time Lucy joined Launchpad in December 2021, she was due to undergo huge changes and committed to prioritising creating a course SO THAT she could set her family up for the future and create more time freedom in the long term. Lucy's approach and the Head and Heart Estate Planning framework is so unique because it is a complete solution including the must-have legals, but also ensuring her clients are leaving a legacy of love and passing on their important life admin knowledge. Lucy's course, Future Proof Your Family has allowed her to deliver her highly valuable and unique services using a hybrid model, at an inclusive investment price to protect more families.In today's podcast episode, Lucy walks through her journey as a course creator, why professional regulations are no reason to hold you back and her value and purpose-driven reason behind creating her flagship course. In this podcast, we cover:👉🏻 The reason why Lucy decided that she needed to make a shift in her business model;👉🏻 What caused Lucy to make a change, and how she went about deciding on her flagship course topic; 👉🏻 How Lucy got paid to create her course without webinars, launching or funnels; 👉🏻 Why the size of community and audience is not as important as the engagement that you receive when putting forward your offer;  👉🏻 How Lucy navigates feeling like a novice in course creation;👉🏻 And more!More about our Guest, Lucy Percy:Follow Lucy on Instagram: https://www.instagram.com/headandheartestateplanning/Stop letting your estate planning slip to the bottom of the to-do list. Smash it out and protect your kids and everything you have worked hard for by joining Lucy's program Future-Proof Your Family: https://head-and-heart-estate-planning.mykajabi.com/fpyf------Here’s a few ways I can help you:1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!Full show notes for this episode can be found at:https://thecoursecartel.com/174
How Britt Got Paid to Create Her Online Course (Without Webinars, Launching or Funnels)
Dec 1 2022
How Britt Got Paid to Create Her Online Course (Without Webinars, Launching or Funnels)
Ever told yourself that you don't have the TIME to create an online course? What if you were to switch "I don't have time" for "I'm not making this a priority," and you were to see how that feels? That's exactly what Britt did when, 12 months ago, she committed to prioritising creating a course SO THAT she could free up more of her time in the long term. As a social media manager, Britt's time was capped - she didn't want to scale to be a big agency. With clients consistently enquiring about her services but no ability to serve them without burning out, she joined our Launchpad program. Just five months later, she had sold out her Foundation Round, and 12 weeks after that had created her Instagram content course, Conquer Your Content. In today's podcast episode, Britt walks through her journey as a course creator, why it's not all piña coladas on the beach and her honest account of 12 months growing a new business model.  In this podcast, we cover: 👉🏻 The reason why Britt decided that she needed to make a shift in her business model; 👉🏻 Why time initially held her back, and how she changed her perspective with an important mindset shift;  👉🏻 How Britt got paid to create her course without webinars, launching or funnels;  👉🏻 The continual evolution required in your messaging to be an effective course creator;  👉🏻 How Britt navigates kicking goals as a perfectionist; 👉🏻And more! More about our Guest, Brittany Worthington:Follow Britt on Instagram: https://www.instagram.com/thesocialbritify/Download Britt's secret weapon to keeping her content and ideas organised and ready to go, (her weekly and monthly content planners). Group your hashtags and keep track of what time and platform your content is going live on with these easy to use weekly and monthly spreadsheets - the same ones I use for myself and my clients! https://thesocialbritify.activehosted.com/f/4------ Here’s a few ways I can help you: 1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December! 2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch. 3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!Full show notes for this episode can be found at:https://thecoursecartel.com/173
The Seven Deadly Online Course Sins "Successful" Course Creators Make
Nov 21 2022
The Seven Deadly Online Course Sins "Successful" Course Creators Make
You'd think that hitting $100k, or $500k, or $1 million in online sales would mean you've MADE it, right? I mean, all of your revenue goals have come true! You're awesome! You did it! Everything is PERFECT!Only... so often, that ISN'T actually the case. In fact, experiencing that "first taste" of success is often a dangerous place to be in. It's very easy at this point in your online course business to fall into the "trappings" of success, and commit one of what we like to call the "Seven Deadly Experienced Online Course Creator Sins". I know, because I've been there myself. In today's podcast episode, we'll be covering the Seven Deadly Experience Course Creator Sins, why they are so common, and why I personally feel so passionately about helping others avoid them. So much so, that SOLVING these problems is going to be a 'central pillar' in our business rebrand!Here’s the seven deadly ‘online business sins’ newly minted course creators that have had a taste of success fall into:👉🏻  The Frankenstein Offer Suite 👉🏻 Chasing an Arbitrary Revenue Goal 👉🏻 Too Hard, Too Fast 👉🏻 Following Someone Else’s Dream 👉🏻 Confusing “Cashflow” For Wealth👉🏻 The Relentless Pursuit of MORE👉🏻 Marketing Obsessed, Poor Delivery------ Here’s a few ways I can help you: 1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!Full show notes for this episode can be found at:https://thecoursecartel.com/171
New Business! New Brand! New Podcast! New Mission! Introducing The Lifestyle Business Sweet Spot
Nov 14 2022
New Business! New Brand! New Podcast! New Mission! Introducing The Lifestyle Business Sweet Spot
Welcome to the LIFESTYLE BUSINESS SWEET SPOT.  Our new business brand, The Course Cartel, is hellbent on achieving it, in living in it, and in helping other like-minded, ambitious good humans live in it too. It's our ethos. Our unique approach to "doing" online business. Our mission. And now, the focus of our 2.0 Podcast, aptly ALSO named the "Lifestyle Business Sweet Spot". Today heralds the beginning of our new era as we introduce our NEW podcast to you, and just as importantly, our NEW business brand. The mission across both is the same; to cultivate a collective of people all aligned towards a common goal: The Lifestyle Business Sweet Spot -- An impactful digital course business earning $250k+/year profit, working 5-hours days, with a mostly clear calendar and a lean, remote team. We're NOT one of those businesses that sugarcoat the work to get there: From start to finish, it's a three to five year journey. We're also not for everyone, and that's okay. Maybe scaling to the moon is more your jam? And if so, all power to you! Maybe you'd rather follow and work with someone that sugarcoats and glosses over the hard work required in the early days. And if so, there are plenty out there. But if you're ambitious, capable and willing, and you value a business that will ultimately grant you freedom, impact and happiness over relentless scale at any cost, we're for you. In today's episode, we share more about the ethos behind the new brand and how, no longer content with being "just another course business", we're boldly stepping into our UNIQUE place to make REAL waves and a big difference. Welcome to the Lifestyle Business Sweet Spot.  In this podcast episode, we share:  ✔️ The BIG Opportunities We Saw To Stand Apart ✔️ How We Intend To Serve You Through The Entire Journey ✔️ Our Clarity Around Our Values ✔️ The Podcast------  Here’s a few ways I can help you:  1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!
RIP Stevie Says Social - It's the End of an Era!
Nov 7 2022
RIP Stevie Says Social - It's the End of an Era!
Well, this is (really) it. After today, Stevie Says Social as a brand is officially no more. It's been five years, a million cheers... and if I'm honest, a few tears. Anyone that has started a little business from a seed of an idea in their mind and a knowing feeling that they were made for more will resonate with me when I say that it's a mighty effort. At the beginning, it's exciting and exhilarating. You grow. You learn. You change. In many ways, it's the biggest lesson in personal development that you will EVER undertake. It becomes a piece of you. A part of you. (And sometimes, it engulfs you.) Each year, on your business birthday, you look back and you reflect - On how far you've come, On where you're going, And on whether your path is still aligned with the one you set out and forged for yourself all those years ago. Sometimes, the answer is yes. And sometimes, like me, it's not. And so, on the eve of Stevie Says Social's fifth business birthday, it's time to finally sunset this little brand that has truly given me so much. Tomorrow, we evolve. But on today's podcast episode - It's a time to reflect on the past five years. To celebrate how far we've come. To THANK this little brand. And to say goodbye, to make room for the next iteration of this business that has truly become 'bigger than me'. In this 'reflection' podcast episode, we talk about:  ✔️ The beginning of the Stevie Says Social brand, and how it came to be;  ✔️ Honest reflections on the evolution of the business over the past five years;  ✔️ What Stevie Says Social has given ME personally, and the ripple effects of impact it has had; and  ✔️ What's coming next (and an emotional farewell!)
How to Build An Audience From Scratch
Nov 2 2022
How to Build An Audience From Scratch
"You need to build an audience of people to sell to!" Says every marketer, ever. "BUT HOW?!" I hear you cry. Building your audience - especially when you are just starting out - can feel overwhelming, frustratingly slow and plain difficult to do. Whether you're just starting out or you're looking to build a larger audience, it's useful to remember that EVERYONE starts from scratch. You. Me. Gary Vee. Joe Rogan. EVERYONE. We all started with zero followers, zero email list, and zero customers and clients. The most important thing is that you START. In today's Throwback Thursday podcast episode, we are covering three ways to build your audience - whether you're starting from scratch, or you're ready to take your audience growth to the next level. ✔ Build an audience ✔ Borrow an audience ✔ Buy an audience ------  Want to create, launch and scale a flagship online course?  Here’s a few ways I can help you:  1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad  2. Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet in 60 minutes or less? You can get it for FREE at www.steviesayssocial.com/leadmagnet now!  3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it's a steal!)  4. Want to start a wildly successful podcast? Check out our FREE masterclass where we share with you our complete five step strategy!  Full show notes for this episode can be found at: https://steviesayssocial.com/99a
How I Swapped Clients For Courses
Oct 26 2022
How I Swapped Clients For Courses
Next up in our Throwback Thursday session, we revisit How I Swapped Clients For Courses!"I don't have time...," says everyone, always.  We're all busy. Ten busy.  Throw a business and kids into the mix and you can dial that baby up to eleven and beyond.  But there's one thing I know for damn sure: Doing the same thing over and over and expecting a different result isn't going to change that for you.  Let's dive in to today's throwback episode!  ------  Want to create, launch and scale a flagship online course?  Here’s a few ways I can help you:  1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad  2. Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet in 60 minutes or less? You can get it for FREE at www.steviesayssocial.com/leadmagnet now!  3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it's a steal!)  4. Want to start a wildly successful podcast? Check out our FREE masterclass where we share with you our complete five step strategy!  Full show notes for this episode can be found at:https://steviesayssocial.com/103a