Sal Di Stefano on Fear and Propaganda in the Fitness Industry

Muscle for Life with Mike Matthews

Sep 21 2022 • 1 hr 17 mins

I’ve had various non-fitness related discussions with my pal Sal Di Stefano (of Mind Pump Media fame) here on the Muscle For Life podcast, but this time we’re combining topics. In this interview, Sal and I chat about the intersection of culture, politics, and health and fitness, and how fear is used to manipulate people. Sound interesting?

I don’t want to spoil the discussion, but we cover all sorts of subjects like propaganda in the fitness industry and controlling people with misinformation, toxic masculinity, claims about protein and the environment, veganism, the "body acceptance" movement, government and “conspiracy theories,” and we even speculate on what the future of fitness culture and manipulation in fitness industry might look like.

In case you’re not familiar with Sal, he’s a co-host of Mind Pump Media, one of the top fitness podcasts out there. He’s also an author, coach, and repeat guest on my podcast for good reason. While we love to chat about fitness, we also enjoy our conversational jaunts into history, politics, culture, and economics.

So, if any of this sounds interesting to you, listen to this podcast and let me know what you think! Oh and beware some of the topics are a bit controversial. So before getting up in arms, remember the discussion is just for fun. :)



0:00 - Save 20% on my Phoenix fat-burner! Go to and use coupon code MUSCLE to save 20% or get double reward points.

9:44 - How do you feel about the progress of misinformation in the fitness industry?

29:03 - Do you think there are good intentions behind misinformation?

42:23 - What are your thoughts about the “noble lies” of the media?

50:15  - What are your thoughts on people who think our conversion is all a conspiracy theory?

1:07:07 - What are your predictions for the next 10 years?

1:09:41 - Do you think we’re going to see a continued trend in America of “living in two different countries?”

1:15:54 - Where can we find you and your work?


Mentioned on the show:

Save 20% on my Phoenix fat-burner! Go to and use coupon code MUSCLE to save 20% or get double reward points.

Dr. Greg Brown on the Science of Transgender Women in Sports:

Sal’s Twitter:

Mind Pump Podcast: