Welcome to the Building My Freedom Business podcast.

Today's guest: Lorraine Taylor
Company name: www.lorrainetaylor.com
BEbrandYOU
DO!brandYOU

Contact Lorraine: www.lorrainetaylor.com - sign up to my news letter, contact me from my
contact page.

Resources mentioned in this podcast:

Book: Be Brand You
DoBookClub
Do Membership
SPI PRO membership - If you sign up with this link, I will receive a commission.

Live your best life with passion and purpose.

'Lorraine is a speaker, author, coach, workshop facilitator and many more things..'

01:45 -  Lorraine shares her background story.

'The world was changing and we were going to be life-long learners'

' I had 2 questions: Who am I' and 'Where is my community?'

04:28 - Erik asks Lorraine what happened that she moved from Colorado, to Dubai and
ending up in New-Zealand?
05:37 -  Lorraine explains how she started her business in 2013 (BEbrandYOU)
06:40 - Lorraine talks about the hurt she felt inside and her 'why' for starting her business.

'My dad told me my reputation was important.  Today our reputation is our personal brand, it's just digital'

08:20 - Erik asks Lorraine to describe what her work life looked like until the start of COVID                     (March 2020).
09:45 - Lorraine answers Erik's question how she managed to be asked to speak in so many
different place..
10:50 - Erik asks Lorraine to share what changed in her customer's journey due to COVID.

'In August 2020 I decided to go fully online'

13:35 - Erik asks Lorraine to explain the journey that one of her customers will go through
from the moment they arrive on her website.
15:50 - Lorraine gives an update on how things are going since she started in August
2020 (interview took place in July 2021)

'Every year I have an accountability partner'

16:50 - Erik brings up that something special is going to happen on the 4th September.
Lorraine shares that she is opening up the doors to her BEbrandYOU community.
The part that she is opening is the DO! Book Club. This community is already thriving.
20:20 - Erik asks Lorraine to share how it has been beneficial for her to be part of the
SPI PRO  community (SPI PRO is the community run by the team of Smart Passive Income).

' To me community is everything'

21:59 - Lorraine shares that she's doing a special project with her daughter. This project is
about writing a book together, conversations between a mother and a daughter about
the question where am I from?
26:50 - Erik asks Lorraine is she has one big take away for anyone listening who is in the midst
of building their freedom business.