Apr 8 2023
Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs
The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/Follow Sam's CLub MAP online at: https://map.samsclub.com/Lex answers the following questions:1) Lex, your career has some elite brands in your background but cemented in media development and audience. Take us through the years at Vevo, Pinterest, NBCUniversal, Walmart and now Sam’s club. What advice would you give to someone early in their career in this space seeking to follow in your footsteps? 2) Describe the various services of the MAP platform and what your brand partners can expect? 3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at MAP? How are you leveraging AI in this space? 4) Please tell us about your upcoming speaking position at a NextUp conference.5) Can you give our audience an overview of how a seller can connect with MAP and what does it take to begin service and deliver for the consumer? How long does it take the execute the first campaign.6) What are the various measurement / metrics you offer to enable brands to succeed? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution?7) What is the difference in shopping behavior between men & women?8) The last question on the CPG Guys is always ‘fast forward’ - whats next for you and the MAP platform? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.