PODCAST EPISODE

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys

Mar 9 2022 • 47 mins


The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer.

Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: https://walmartconnect.com/

Kara answers these questions:

1) Turner Broadcasting, Warner Media, Walt Disney - now WMC. How did all this happen and what attracted you to WMC?
2) Why is retail media one of the hottest platforms of advertising today?
3) How is WMC driving leadership for brands in this space?
4) How does WMC’s solutions connect back to the store and merchandising for Omnichannel growth?
5) Take us through the various ad capabilities WMC offers.
6) How can WMC help a brand innovation launch be successful. What tactics do you recommend?
7) What can brands expect back from campaigns? Data, insights, what types of metrics?
8) What are the innovative solutions you are building that deliver on the needs of advertisers of all sizes?

CPG Guys Website: http://CPGGuys.com
FMCG Guys Website: http://fmcgguys.com
RetailWit Website: http://retailwit.com

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