Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

The CPG Guys

Mar 19 2022 • 33 mins

The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.

This episode is sponsored by Aki Technologies.

Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/
Follow Risa on LinkedIn at: https://www.linkedin.com/in/risa-crandall/
Follow the Clorox Company Online at: https://www.thecloroxcompany.com/
Follow Clorox on LinkedIn at: https://www.linkedin.com/company/the-clorox-company/
Follow Patty on LinkedIn at: https://www.linkedin.com/in/patricia-descamps-a3a3b328/

Patty & Risa answer these questions:

1) Patty, your career once out of LSU was at P&G in finance. How did you evolve to CX? What does CX mean to you?
2) Risa, can you explain what personalized advertising is and why it’s important?
3) Patty, how does Clorox partner with Aki - is it your team, and if so what is the partnership?
4) How is everyday value coming out of your partnership Patty? Risa, what would you say is the primary reason this partnership is successful?
5) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from Aki?
6) Patty, I’d be remiss if I didn’t ask what are your predictions for this evolving CX space? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more?
7) What is new and exciting at Aki? What should we expect next in this exciting advertising space?

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