Red Stripe’s Head of Corporate Affairs Dianne Ashton-Smith is passionate about shaping a culture of responsibility and ensuring that parents have the tools to enable their children to say no to underage drinking. As one parent put it, “Sometimes we don’t have the full information about the issues relating to underage drinking.” Through a programme, including the teaching of parents about their role in eliminating underage drinking, Ashton-Smith believes there can be change in attitudes to drinking in a country where a boy or girl under the age of 18 having a drink, is no big deal. “Parents are the first level of influence with their children. Children take their cues and their nurturing from their parents and so we feel it is important to give them these tools so they can have the right conversations,” said Ashton-Smith. Ashton-Smith discusses with Impacting Jamaica host Shelly-Ann Harris matters relating to under-age drinking and the wider issues of responsible drinking.