Stephen Hill has been there, done that. Now the boss of CIN TV, the number one television broadcaster of Caribbean-centric programmes in the New York tri-state area, is encouraging Jamaican businesses to recognize the value and aggressively take on the lucrative diaspora market as he has done.
In this edition of Impacting Jamaica, with Host John Myers, Jr, Mr. Hill emphasises the benefits of tapping this growing market for Jamaican food and other goods and services. He shares how he first started out in this highly competitive market; and the roadmap he used to select and broadcast programmes that would captivate this large group of Jamaican viewers in a fast-paced, multicultural metropolis.
After 29 years of dominance in providing television content for Jamaicans and other Caribbean nationalities, he gives advice and tips for local producers of uniquely Jamaican goods and services aiming to make their diaspora entrance.