In marketing, we distinguish between 4 buyer types that all need to hear a different message to make a purchase decision. In this episode, I break them down & explain what content you need to make to speak to each one of them.

In this episode, you'll discover...

• Why you should learn about the different buyer types
• The 4 buyer types we distinguish in marketing
• What kind of content works for each one of them
• Content ideas for you depending on each type
• How you can use the buyer types to your advantage

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Links:

• Written version of this episode here
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