LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business.You'll discover...The 4 LinkedIn myths we need to get rid of once and for allUnderrated features you should know aboutWhat content does well on LinkedInWhich current trends we enjoy and which ones we hateIf it's worth advertising on LinkedinThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Jodine on Instagram (or LinkedIn) or her websiteDownload Jodine' s free Linkedin GuideHow I can support you with social media marketing - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency. You'll discover...Common signs it's time to consider hiring a marketing agencyWhen you are actually better off managing your socials yourselfWhat costs & requirements to expectWhat to prepare before you work with an agencyKey factors in choosing the right agencyMisconceptions about working with an agencyThe key to a successful business-agency relationshipThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Elise on Instagram or her websiteHow I can support you with social media marketing - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business. You'll discover...How being a copywriter & using AI goes togetherWhat common misconceptions we need to get rid ofThe potential challenges & downfalls of using AIAmi's favourite AI tools Practical tips on how to write better promptsThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Ami on Instagram or her websiteTools mentioned in the episode:ChatGPT & GeminiCrystal SoundButter AIVisual ElectricRiverside IG accounts mentioned in the episode:@thebemusedstudio@clairexueHow I can support you with social media marketing - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories!You'll discover: Why stories are so important to useWhat role stories should play in your marketingHow to create a storyThe top 3 mistakes I see businesses make with Instagram stories (and how to avoid them)Actionable tips for creating stories that captivate your audience & turn them into clientsThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Links:Written version of this episode hereBook a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business. You'll discover: If Facebook is still a relevant social media platform(Technical & not-so-technical) considerations why you might want to have a FB pageReasons why (and why not) I would set up a Facebook page, even in 2024How to manage a FB presence with minimal effortThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Links:Written version of this episode hereBook a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build trust, enhance engagement, and ultimately drive sales through the power of authentic customer voices.You'll discover: What UGC is and why it's the hottest trend in social media marketing right nowWhy UGC works so well6 powerful strategies to get your customers creating and sharing UGC for your brandHow Taylor Swift uses UGC in her marketingBest practices for using UGC in your brand's marketingThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Links:Written version of this episode hereBook a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines.You'll discover: What ad guidelines you need to take into considerationWhat makes a successful Facebook ad campaignWhy your campaigns haven't made you sales so farHow we achieved over 29k impressions (& more) for ZedenThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Links:Written version of this episode hereZeden's Instagram - make sure you check out all posts of the campaign!Book a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Book a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳You'll discover...Which of my predicted trends from 2023 have become realityWhat my predictions are for 2024What that means for you as a businessAnd what Taylor Swift has to do with all of thisThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Mentioned in the episode/sources:Matcha made ad (UGC example)YouTube Culture & Trends report 2023Social Media Today predictions for 2024Links:Book a 1:1 Power Hour with me How I can support you with social media marketing in 2024 - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Inclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in business.You'll discover...What inclusivity really meansWhich mistakes you should avoid as a businessWhy being inclusive is important for your businessHow to make your social media content more inclusive & accessibleHow we can be better allies for the LGBTQ++ communityThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Jay on Instagram or on her websiteJay's video on Canva's accessibility toolEquity image mentioned by Jay & article about equality vs equityHank Paul's Authentic Allyship AcademyHow I can support you with social media marketing - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

Both email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven.You'll discover:Why you shouldn't sleep on emails as an e-commerce brandWhat you should be saying in your emailsHow often you should send emails (incl. the bare minimum)The 3 automated sequences Lisa recommends to everyoneHow to keep people on your listThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Lisa on Instagram and her websiteHow I can support you with social media marketing - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

"Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode. You'll discover...What messaging actually meansWhy it's important to nailHow to start working on your messagingHow to answer the trickiest messaging questionsWhy doing business as an introvert is so different (& how we can make it easier for ourselves)Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Hayley on Instagram or on her websiteListen to "The Unstoppable Introvert" podcastHow I can support you with social media marketing - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also sharing what my plans are and how I'm getting ready for the end of the year. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Book a 1:1 Power Hour to set yourself up for a successful breakHow I can support you with social media - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Everyone talks about the importance of building a community around your brand but how do we actually do that? And why is a community crucial in a moment of crisis? That and more is what I talked about with Charlotte in this episode. You'll discover...Why building a community around your brand is so importantExamples of brands with strong communitiesCharlotte's tips on how to build your own communityWhat not to do in a crisis situationHow to deal with a crisis effectively as a brandThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Charlotte on Instagram or on her websiteHow I can support you with social media - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

Adria Green from Grahn Creative has a superpower: she looks at her clients' digital marketing in a holistic way and connects all the pieces to form one well-working puzzle. In this episode, I talk to her about why a holistic digital marketing approach is crucial, how to align our messaging over multiple channels and how we can understand how our customers use the internet to drive more sales.You'll discover...What holistic marketing means & why it is importantWhat makes a great website and/or social media presenceHow to make sure your messaging is aligned on every channelHow social media impacts your website SEOHow to understand your customers & get inside their headsThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Adria on Instagram or on her websiteHow I can support you with social media - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online. You'll discover...How Laura got into this field of marketingWhat makes a great FMCG brandHow Laura comes up with the concept & packaging for her clientsWhat current trend she absolutely hatesWhat content works well on social media to market your FMCG brandThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Laura on Instagram or her websiteHow I can support you with social media - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

This episode is a more personal one.  I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:How I can support you with social media - my website Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

"Buy my course so you can also build a 7-figure business!" is just one of the sketchy marketing techniques we see on social media every day. In this episode, I talk to Hannah Horner about money marketing and other red flags when it comes to Social Media Managers & online coaches. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Connect with Hannah on Instagram or her websiteHow I can support you with social media - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️

PR (=public relations) is a powerful marketing branch that is often overlooked by businesses. And even if they do get some PR, they rarely use it effectively on social media. In this episode, I explain why PR & social media are a match made in heaven and how you can leverage them to stop wasting great opportunities for your business.In this episode, you'll discover...What PR is & how it worksHow to get PR for your businessA common mistake businesses make with PRHow you can use PR & social media together3 tips on how to get more PR without having to hire a PR specialist Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉Links:Check out MATER Beauty on InstagramHow I can support you with social media - my website or send me an email at info@hannarauch.com Connect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Think Facebook is dead? Think again! Sarah Chant has grown her group "New Zealand Travel Tips" to an impressive 60k+ members and turned it into a profitable full-time business. In this episode, she shares her tips & tricks on how to grow a group and the learnings she has made along the way. You'll discover...How Sarah has grown & monetised multiple Facebook groups How she manages the groups on a daily basisWhat's important to keep people engagedWhat makes her groups different to others in the industrySarah's top strategies to increase membersThank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉 Links:Connect with Sarah on LinkedIn and on her blogJoin New Zealand Travel Tips or Global Travel TipsHow I can support you with social media - my websiteConnect with me on Instagram or FacebookSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)Recorded with Riverside - try it yourself!**Affiliate link ❤️