With an extraordinary career of anticipating trends in marketing, Beth Sidhu is now chief brand and communications officer for Stagwell. She joins Lisa today for a conversation about important trends in business and the culture of sports -- as she plans to deliver a second successful year of Sport Beach at the Cannes Lions International Festival of Creativity. Beth's career has been truly at the intersection of business, news and politics and is well-known inside the beltway as a true visionary. She shares her pathway through media driven events, elevated brand engagement at an authentic level and the power of the digital age at even the youngest generation level. Tune in today to hear more about Beth Sidhu, Sport Beach and her remarkable work at Stagwell. Learn more about your ad choices. Visit megaphone.fm/adchoices