End Hype: Product Entrepreneurship for Impact

Callye Keen

End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products. The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future. We are sick of ... Business books with 200 pages of filler Gurus copying and offering useless content Venture capitialist bankers offering startup advice Fancy talk from fancy people with zero action Do we know everything? Of course not. We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow. Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact. We create new opportunities. Change your life. Change the world. About Callye Keen Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. read less


Building Highly Effective Teams to Grow Businesses
Jun 5 2020
Building Highly Effective Teams to Grow Businesses
Here is a little piece from the Innovate program. Something we talk about a lot. Something that goes into that killer pitch. We are talking about a team. It's everybody's favorite thing. I know, in high school, middle school, college, whatever, everyone loved group projects. They were fantastic. Everybody helped out each other and you got an A. You loved it. You had a great time. … OK, probably not. Most people hate group projects because they're really difficult. Here is the difference about your real life, about your business life, about pursuing your passion, that's completely different from high school. Maybe in high school or college, you were lucky enough to have friends in the class and you did your group project together. You probably goofed around a lot and didn't really get it done together. More likely, your team was chosen for you. You were smashed together. You didn’t pick the roles. You didn't get to figure out … this person's good at this or this person's good at that. You had no choice. You had no agency. You were given a group of people and you said, "Okay, we got to make this work." It was a real test of your ability to work with others. So, in real life and in business, we get to choose. We get to choose our associates. We get to choose our friends, for real, not just out of this small group of people in our high school or class. We can choose. We get to nurture those relationships. We build those relationships through little projects and engagements like putting on an event. We do something small and say, "Hey, yeah, I work really well with this person. This person is really driven like me," or, "This person's really laid back like I am." Whatever it is, you have the ability to pick those people. You have the ability to pick somebody whose skills compliment your own. So, if you're the business person, there's a tech person that can tolerate you. If you're a tech person, there's a business person that wants to work with you. We can pick the team that makes sense for us. You have the ability to choose. Don't get stuck with somebody. Why is building a team so important? If you have an idea, why can't you just do it yourself? You're so smart. You're amazing. You can get it going, right? The most simple way I've heard it is this: if you can't make $10,000 with your idea, you don't have a good team. If you can't do it with the team that you have (you can't make $10,000) refactor, go back to the drawing board. We're trying to actually create early revenue with the people that we have. Most startup founders, entrepreneurial teams, pitch contestants, startup weekend teams, fail to meet that criteria. They couldn't make a dollar. If I gave them $10, they couldn't make it into $11 with the people they have. Execution and growth are why teams matter. Picking the right people matters. So, let's get into this. Creating a functional, scalable business requires a team with the right skills and roles. Not just random people. Entrepreneurs might start alone leveraging their sole skills and experience to attract talent and build a team. Building a team is an early indicator of success. We're constantly going back and looking at our personal goals or business goals. A lot of entrepreneurs have an initial goal of attracting talent. I hear, “I want to work with great people” or “I need to be able to hire great people” or “I need a great co-founder”. Other people have a goal of attracting investment which absolutely require a stellar team. If you're participating in a pitch contest, competing in innovation challenges, applying for a grant, pitching to investors, or you're just working to grow your business, building a team shows traction. If you can't sell one other person the vision of your business, how are you going to convince a judge or an investor to buy into your business? If you can't work with a team, how can you run a company? We're constantly future pacing and saying, "What does success look like?" People...