Jan 23 2023
Media Training for Lawyers - Personal Injury Marketing Minute Podcast #41
Anne has reported stories from the streets of Chicago to Vietnam, Romania, the Vatican, and Latin America and interviewed six American presidents including Carter, the Bushes, Clinton, and Obama. Gigi has interviewed A-list celebrities like Robert Redford and worked with dozens more. She has also met with top politicians including then-President-Elect Bill Clinton. Anne and Gigi have trained hundreds of newsmakers including many top lawyers, elected officials, government spokespeople, CEO’s and business executives, university presidents, non-profit leaders, doctors, law enforcement leaders, municipalities, trade organizations, unions, authors, professional athletes, and celebrity spokespeople.
They have extensive experience coaching law firms as they address the most stressful situations where the camera is rolling. They have prepared clients for political debates, high-level interviews, news conferences, network television shows, corporate presentations, town hall meetings, and speaking to the media in crisis situations where it is imperative to communicate well.
In this podcast, Anne and Gigi explain:
Why personal injury lawyers need to be on camera
How to be confident and collected on camera
How to control the interview and keep your narrative on target
Visit Anne & Gigi online here at Legal Communication Strategies: https://www.legalcommunicationstrategies.com/.
See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.
Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As a personal injury lawyer, when you hear the term media training, you might initially think this only applies to the big lawyers who spend time talking to the press about high-profile cases. While media training is absolutely essential for those lawyers, it's also essential for any lawyer who ever talks to anyone ever. So pretty much every lawyer. Whether you are talking to the press or making a YouTube video or recording a podcast, you are given the opportunity to either showcase your strengths or you have a risk of damaging your reputation.
While 50 years ago, a bad interview got buried in the digital age, the footage lives forever, so you must get it right the first time. Anne Kavanagh and Gigi Lubin are media training experts who work with personal injury lawyers. They have extensive experience coaching law firms and their clients as they address the most stressful situations where the camera is rolling. Thank you so much for joining us.
The Importance of the Soundbite
Thank you for having us, we appreciate it.
Well, tell us a little bit more about yourself and your background.
Well, I was... Well first of all, both Gigi and I are graduates of the Medill School of Journalism at Northwestern. We were a year apart, so we weren't there at the same time, but we did have many of the same professors and some of the same experiences. I went on and worked for almost 30 years as a television reporter, most of those years in Chicago. And I left about 11 years ago, and I launched this firm MediaPros 24/7, because I saw a lot of good people who didn't come across well in their interviews just because they needed a little training, a few skills, a few tweaks, and I thought, well, maybe there's an opening for me.
As it turned out, I would say 75% of my clients at least ended up being attorneys and most of them well-known personal injury attorneys in Chicago. Some of them I had known through the years covering stories with them. And when I left, they reached out to me. In fact, it was funny, one attorney who was well known in Chicago, I did a story with her and her clients, and the story turned out very well for her case and helped prompt some very nice settlements, but she could not speak in a sound bite.