Get Optimized

Nate Kennedy

The marketing industry is flooded with noobs pushing half-baked tactics for a quick buck. On the flip side experienced marketers are using age old strategies that have been handed down from generation to generation and work even better today. That's what you can bank on hearing here. read less
BusinessBusiness

Episodes

Marketing Tools Producing Big Wins Right Now
Sep 27 2018
Marketing Tools Producing Big Wins Right Now
There is a lot of good marketing advice out there. Some of it is high-level, talking about proven principles and abstract concepts. That kind of advice is essential—you need to learn about strategy and what makes marketing successful in the long-term. But only thinking high-level neglects the short-term. SOmetimes, improving your cash flow NOW is what matters. Plus, it’s fun to see revenue jumps in weeks instead of years. In this episode, you’ll hear about tools which improve marketing and get big wins today. Most of these are almost “Plug and Play” so you won’t have to fuss around with untangling a new software in your busy life. Show highlights include: - The tool which brought in over $25k in revenue in the first two weeks and generated 20 sales calls (+55 new leads) in an hour using just a 90-second video. (2:25) - Ditch your form software—how to reduce bounce and get more program applications filled out… while pre-screening prospects to weed out the weak leads. (5:25) - How to boost your open rates by 20-30% using one tool. (6:55) - How to leverage webinar signups to get loyal subscribers instead of instant unsubscribes (this trick got a 40% subscription rate). (8:45) - One-size-fits-all marketing is over. Here’s how you can show your website visitors only the most relevant offers. (10:10) - The tool that allows you to show up on your audience’s screen anytime you have something important to tell them. (12:05) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download
Bouncing Back From The Toughest Time of My Life
Sep 13 2018
Bouncing Back From The Toughest Time of My Life
Being an entrepreneur is hard. First, you have to “take the plunge” and work up the courage to start your business. Then, the real difficulty sets in. You have to learn, invest and you will inevitably fail at some things. While money struggles are obvious, the real issues stay under the surface. They’re emotions. Many entrepreneurs go through phases of severe depression, struggle with anxiety, feel inferior or live each day being jealous of the “big dogs”. What separates the celebrated champions of business and marketing from those who didn’t make it? In this episode, you’ll hear how Nate went from counting change while mice chewed through his furniture to running several successful online businesses, spending time with his family whenever he wants. Show highlights include: - Why tough decisions are so hard (remove this one thing from the equation and even important decisions become a breeze). (3:20) - How deep depression can help you improve your business and life once you’re through it. (4:05) - Don’t forget to build a lifestyle, not just a business. Here’s one awesome thing to do once you’ve “stacked some chips”. (7:45) - How to go from “I’m back on my feet” to building empires. (10:35) - When you hear a “guru” tell this lie about entrepreneurship, walk the other way. (16:40) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.
Fitness Optimization Tips For Entrepreneurs
Aug 30 2018
Fitness Optimization Tips For Entrepreneurs
On the Get Optimized podcast, the focus is on scaling your business, acquiring new customers and marketing profitably. While those things are great and necessary for a successful business, your business performance often depends on your own performance. If you can’t bring your a-game because you’re tired or lack energy, your business suffers. In this episode, you learn the fundamentals of optimizing your own fitness so you can fuel your business with peak performance every single day. Show highlights include: -The 3 Bs you need to optimize in your life (only ONE of them is business). (1:35) -Why never to diet—and how to approach transforming your health (or life/business for that matter…) instead. (3:30) -How to make eating clean completely hassle-free. (4:00) -Working out isn’t “dead time”. Here’s how to turn your workouts into business growth. (5:30) -Why not to worry when you gain weight—even when you’re trying to lose weight. (7:25) -Why NOT to go on a low-carb diet. (8:45) -How to stop eating bad foods without “food guilt”. (10:15) -Don’t take “cheat days”! How to look at delicious food instead. (11:10) -You do this every day. It might be your key to better health, life and business decisions. (11:40) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.
The Fireside Chat Formula LIVE
Aug 23 2018
The Fireside Chat Formula LIVE
You’ve probably heard marketing gurus tout the value of content. Maybe you’ve even filled your blog, started a YouTube channel or linked your articles on social media. But here’s the big problem with gurus shouting CONTENT from the rooftops: Everybody says you need content, but few know how to create content which turns strangers into clients. Most content gets ignored—and doesn’t help people know, like and trust you. This episode is recorded from a livestream in which Nate explains the formula he uses to create content which turns you into a trusted advisor in your prospect’s eyes. Show highlights include: - Before your content can create customers for you, you need an offer people want. Here’s how to create one. (2:25) - Why storytelling is incredibly effective in marketing—but so hard to pull off (and how to make it easier). (4:35) - How to beat “content block”, even when you feel like you have no good ideas. (6:00) - The three relationships people can have with your business and how to advance them from one stage to the next. (9:30) - A one-sentence example of how easy bonding with your audience can be. (12:30) - The simple “piracy” method to creating great content for various media (you’ll love this if you don’t like writing). (13:10) - Answer these two questions before you ever start creating content. (21:30) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.
How To 10X A $50K Investment
Jul 26 2018
How To 10X A $50K Investment
When you were a child, your parents probably kept an eye on who you spent time with to make sure you don’t start life on the wrong path. What might be a more or less fond childhood memory for you originates with a timeless truth about life: You become like the people you associate with. In business, people tell you „your network is your net worth“ and other advice centered around meeting as many people as you can so you can extract the most value from them. This episode shows you why networking this way is fundamentally wrong and keeps you where you are instead of giving you a boost. You’ll learn how to network instead and why spending amounts of money as high as $50,000 on the right kind of „networking“ can yield a return 10x the investment or more. Show highlights include: - The kind of event you’ll enjoy meeting entrepreneurs at if you’re an introvert and don’t like being in a room with 1000 people. (2:30) - The type of event which pushes you to bring your „A-game“ every single time. (3:25) - Why mediocre business events are toxic for your (and your business’) performance. (4:15) - One simple rule to assess whether you’re around people who fuel your business—or drain it. (6:20) - What kind of people you’ll meet at high-level masterminds. (6:35) - How masterminds can transform your personal life AND your business. (8:10) - Why the popular advice „be the dumbest guy in the room“ is wrong and reverses the purpose of business masterminds. (9:20) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.
Two Birds - One Stone
Jul 19 2018
Two Birds - One Stone
If you want to scale your business without scaling your effort, you’ve probably run into a roadblock or two. Maybe you had enough traffic but not enough people bought. Maybe you’ve watched your ad costs shoot higher and higher without seeing an increase in returns. Or maybe you know people would love your offer, but didn’t get enough eyeballs on it. Whatever your situation, this episode will teach you the secret of how to get more leads AND how to turn more leads into customers. Show highlights include: - The two things you need to scale customer acquisition without putting in more work. (1:25) - Avoid this common practice: Why buying tons of traffic might not be the right thing to do when you first launch. (3:05) - What to focus on to maximize your return on your marketing dollars. (3:30) - Two things you need to know to be able to „turn on the marketing faucet and let it crank.“ (4:00) - Two methods you can use to prove your offer & communication before blowing your marketing budget on a dud. (4:30) - How to start buying traffic when you have no experience (Don’t go around testing everything, everywhere). (8:15) - The value of „copy congruency“, which even some pro’s in $10,000 masterminds get wrong sometimes. (9:45) - When to start optimizing and utilizing your backend. (14:25) - How OptimizedAssets creates marketing funnels from beginning to end. (15:05) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.
You Can't Hack This
Jul 5 2018
You Can't Hack This
If you’re in online marketing, you know marketers constantly rip off each other. Once an idea or a marketing strategy makes money in one market, competitors swarm to replicate the idea and implement it for themselves—the zero-sum game called “Funnelhacking”. In this episode, you’ll learn why most funnelhackers aren’t successful (at least in the long-term) and how to funnelhack without being a thief. Show highlights include: - Creating all your marketing and tech is a waste of time if you don’t answer this question first. (starts at 2:00) - The difference between funnelhacking and marketing (they’re not the same). (4:35) - Why “funnel bandits” are hard to spot—and the secret sauce they’d need for long-term success. (5:05) - The story of the worst funnel hack of all time. (6:30) - How to build a predictable marketing machine. (9:05) - The big problem with low-ticket funnels. (10:00) - What to do in crowded markets where everyone screams “I’m the best!” (12:30). - A game-changing book recommendation to transform your perspective on marketing. (13:00) - What to wait for before you build follow-up systems, chatbots, autoresponders etc. (17:00) - 8 software solutions to build your predictable marketing machine. (17:55) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.
Creating Irresistible Offers Quickly
Jun 28 2018
Creating Irresistible Offers Quickly
When you first get into marketing, it’s easy to feel like your goal is miles away. People say you need all sorts of technology, tools, software, sophisticated marketing strategy, several up, down and cross-sells, a mentor and whatever else they’re trying to sell you at the moment. While these things can help, you first need a clear offer—which is harder than it sounds. If your offer doesn’t attract your target audience, all the marketing strategies in the world won’t make your a penny. This episode teaches you how to think differently about marketing and gives you an actionable sit-down-and-write exercise to help you become an authority and dominate your niche. Show highlights include: - 5 ways you can use this podcast to beat your competition. (2:45) - The 3 key ingredients to creating an irresistible offer. (4:00) - How to stop helping everyone and build a business for the long-term (you need to listen to this if you’re thirsty for sales). (5:15) - What to focus on to earn top dollars and dominate industries. (6:05) - The most commonly believed myth in the marketing industry. (8:00) - How to position your offer with “symptomatic solutions” to get your prospect’s attention and attraction. (10:30) - 3 lists to write down to help you create your irresistible offer today (do this exercise and you’re ahead of most marketers). (13:00) - How to get your audience to tell you how to market your product—and make money in the process. (15:25) - Which type of marketer gets the most money in any market. (15:55) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.