This is the final episode of The Authority Brand Podcast -- but our past year of programming will continue to be available at www.TheAuthorityBrandPodcast.com. You can also learn about Curt's new and upcoming projects at http://CurtsBlog.com. Learn more in today's episode.

Curt Mercadante interviews Margie Agin, author of "Brand Breakthrough: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality." Get the book here: https://www.amazon.com/gp/product/B07NTYMSW3 Margie is an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in Washington, DC. As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distil complex topics into content and campaigns that drive action.  She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Learn more about Margie: https://centerboard-marketing.com/about/margie-agin/

In today's episode, Curt shares three common mistakes people make in using LinkedIn to grow their business.

Today's episode comes from a recent LinkedIn Live Curt held. Curt discusses the importance of defining your "what" before letting the "how" get in your way, and why you should align your "why" with the "why" of your ideal clients.

What is a freedom business? Are you talented or qualified enough to build one? How can you put together that blueprint? All that and more in today's episode.

In today's episode, Curt Mercadante interviews Kat Leitner and Ashleigh Metherell, co-founders of Allora Solutions Group.  Modern outsourcing "solutionaries" with a genuine passion for problem-solving, Allora helps businesses navigate the day-to-day challenges associated with people, process and performance. Learn more: Allora Solutions Group:  https://allorasolutionsgroup.com/ The Business Solutionaries Podcast: https://allorasolutionsgroup.com/podcast/

In today's episode, Curt shares his seven sources for lead generation that generates revenue for his business.

There is no perfect time. Take action and from that action, LEARN. In today’s episode, Curt Mercadante provides some examples of “imperfect” action to build his brand and provide impact to his clients.

The human mind is our greatest weapon - but it can also be our greatest weakness. We are hit with so much stimuli on a daily basis, and our "monkey minds" can become cluttered. In today's episode, Curt discusses the importance of emptying your mind and being "dumb and excited" to achieve your big, audacious business goals.

Curt Mercadante interviews Larry Sharpe, Managing Director of the Neo-Sage Group, a firm and resource for professional training.

 He provides training, coaching and consulting in many industries including: finance, law, technology, media, retail, real estate, luxury, government and healthcare. He has trained and coached hundreds of entrepreneurs, executives, leaders, lawyers and reps from dozens of companies all over the world.

 Larry has started and sold companies, served in the U.S. Marines, and was the 2018 Libertarian New York State Gubernatorial candidate. Curt and Larry discuss: Building influence in a post-industrial worldThe importance of mutual respect in a civilized societyWhy coercive leadership builds distrust and deceitThe importance of a "third party" in politics, business, and lifeHow people are dealing (or not dealing) with the growth of decentralized mediaLarry's road to becoming a LibertarianHow Larry built a successful leadership consulting firm following the economic meltdown of 2007-2009 Larry also hopes The Sharpe Way, a podcast/livestream show where answers, solutions and common ground can be found so that together we can forge a way forward. As Larry says, "The Sharpe Way is the way to mutual respect, where no one has to convert to be heard, because you can be as liberal or as conservative as you want, as long as you aren’t forcing your beliefs on others." Learn more: http://sharpeway.com

Your brand can be defined as “how you influence others, and how others influence you.” At that root of that influence is energy.

Today's episode is a follow up to our previous episode's interview with Joe Pici. Curt Mercadante shares his "Management by Outcomes" process to help you achieve superhero priority and time management.

Curt Mercadante interviews Joe Pici, ranked the #1 sales trainer in the world by Global Gurus. Joe's company, Pici & Pici, helps businesses recover lost revenue, book more appointments, and close more deals. A former football coach, Joe preaches the importance of becoming process-oriented. In today's episode, Joe shares his priority and time management system for defining the end goal, building the systems and processes necessary to reach that goal, and then engaging in the daily activities necessary to achieve your goals. For more info: Text SALESEDGE to 55678 http://www.PiciandPici.com

Why was my client so excited today to get back our and meet in person with his clients again? Why was Curt so energized to get back out and do a live in-person training last week? Because human beings are social animals. It's time to reject the "Bot Society" and push back on tools and tech and start getting personal again.

Have you noticed that most challenges we face at work, with our self-care, and in our relationships are actually communications challenges? In today's episode, Curt Mercadante discusses a simple framework you can use to be a better communicator.

It's so much easier and better to retain clients than to have to go and get new clients. Are you building an authority brand with your existing clients? Are you having regular human conversations with your existing clients? Curt discusses all this and more in today's episode.

Curt Mercadante interviews Doug Thompson, a passionate storyteller and TEDx speaker. They discuss: How to give your "inner bully" a time out to help you tell better storiesWhat is "techsplaining" and how to avoid itThe power of human creativityDoug's journey to achieving his bucket list item of giving a TEDx speechAnd more! Doug can be found sharing his passion for storytelling in his LinkedIn videos and his Tech Story podcast.  His passion is coaching and mentoring other technology professions on how to stop “techsplaining” and start storytelling.   He believes that everyone has a story and it is just a matter of unlocking it from the grips of the subconscious mind. Doug left Microsoft after 20 years and continues to leverage his 30+ years in tech sales to help his customers transform their business to use technology wisely.   Doug and his wife, of more than 39 years, enjoy spending time with their two children and 7 grandchildren and 2 rescue dogs whenever possible.  He is also a retired triathlete and is a 2-time Ironman Triathlon finisher. Connect with Doug: Tech Story Podcast: https://podcasts.apple.com/us/podcast/tech-story/id1515031369 LinkedIn - https://www.linkedin.com/in/thedougthompson/ Twitter - twitter.com/thedougthompson   Instagram - instagram.com/thedougthompson/

The notion of "I'm not worthy" and "imposter syndrome" can keep you from the realization that you CAN make a positive impact on your clients. Start with looking at what's right -- not with what is wrong -- with you, unlock your talents, turn them into strengths, and unleash your superpowers.

We're creating a society of "busybodies" and "reality peepers" and then wondering why "imposter syndrome" is on the rise? In today's episode, Curt Mercadante discusses why only you can turn yourself into a victim of "imposter syndrome" and how empower yourself to unleash your unique superpowers to build your Authority Brand.

“I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures.” - Lao Tzu, Tao Te Ching In today's episode, Curt Mercadante discusses how this advice, written around 2500 years ago by Lao Tzu, can help your branding and sales efforts.