Simplicity. Patience. Compassion.

The Authority Brand

Apr 8 2021 • 11 mins

“I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures.” - Lao Tzu, Tao Te Ching

In today's episode, Curt Mercadante discusses how this advice, written around 2500 years ago by Lao Tzu, can help your branding and sales efforts.