Heather Pearce Campbell: How I Built My Legal Practice Straight Out of Law School

The Power of Two

Nov 19 2023 • 45 mins

Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice.

She is also the creator of The Legal Website Warrior, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world.

In 2002 Heather made the choice to launch her own legal practice straight out of law school, something unheard of at the time.  It was shortly after 9/11, the worst period in 30 years to be graduating, and she had zero connections in the legal field.

Yet she rapidly built up a thriving business by cultivating relationships with other leading attorneys who were only too happy to refer cases to her.

In this podcast, she reveals the secret sauce behind her success:

>> Don’t be scared to reach out to others in your industry and ask for help... Even from total strangers

>> The secret to generating perfect fit referrals for your business, Hint: A little bit of research ahead of a meeting can go a long way

>> Having a network of experts on speed dial. How Heather’s JV partners offer her so much more than just referrals

>> How JV partnerships have turned out to be a great time saver, essential for any overstretched business owner

>> How her parent’s values – her father’s love of entrepreneurship and her mom’s love of life has influenced how she runs her business

>> How to build a complex JV network even with the most system tools. Heather did it all with Excel!

>> Why being shy is no hindrance to networking with others in your industry

...and much more.

Resources mentioned in this podcast:

>> Heather’s Legal Basics Bootcamp

The Legal Website Warrior Website

>> Heather’s Law Firm Pearce Law, PLLC

Heather’s Guts, Grit and Great Business Podcast

Connect to the host, Danny Bermant:

>> Discover Danny’s Simple 3-Step Method for Creating JV Partnerships That Deliver Perfect-Fit Leads For Your Business Again and Again

>> Connect to Danny on LinkedIn

>> Connect to Danny on Facebook

>> Danny’s Joint Venture Mastery Newsletter